The Ethical Choice in Body Care. Presented by MOTIVATION / CONCEPT - - PowerPoint PPT Presentation

The Ethical Choice in Body Care.

Presented by

Why fair trade?

• A defined and fair price is paid for the

products which prevents exploitation

• f the producers.
• Fair trade is synonymous with fair prices

and good working conditions for the producers and contributes to the development of a fairer world.

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

• Farming families and planting

employees in the developing countries live under the pressure of globalised markets.

• Fair trade is an alternative approach

to conventional trade which improves and stabilizes the basis existence of farmers and employees.

Why fair hotel cosmetics?

• By purchasing from certified companies

and choosing fair trade products you contribute in the development of a better world.

• Fair wages, social commitment and

natural care: This ADA cosmetic line relies on fair trade and premium care!

• Authenticity, community spirit and

social responsibility become increasingly important for society.

• Tomorrows consumers want to be sure

that products they are using are not

• nly useful and comfortable but also

ecologically and ethically perfect.

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

Certification process with FLO-CERT

• 6 month after the “distribution

authorization” we need to pass an Audit and after that we will receive an official fair trade certificate which will be valid for 4 years. The certification will also allow us to call ourselves „certified company“.

• ADA Cosmetics International has

applied for the certification process

• f the umbrella organization „FLO-

CERT“ in order to receive an official „distribution authorization“ for fair trade.

• This authorization entitles us to:
• Purchase fair trade raw materials & use them for producing cosmetics
• as well as market fair trade products and claim the used fair trade

ingredients on the packaging.

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

• For the use of an official Fair Trade

Label on product or in communication (Flo-Cert, Max Havelaar) one must apply for a licensing agreement with the organization „TransFair“ must be closed.

• Using such a label is not allowed for

cosmetic products in the German speaking countries.

• Due to this reason we haven't

applied for the licensing agreement with „TransFair“ and therefore aren‘t allowed to use the logos.

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

Licensing process with TRANSFAIR

Fair hotel cosmetics for whom?

• Want to differentiate from competition and

show their social responsible manner by

• ffering a cosmetics line with fair traded

ingredients Target group Hotels that,

• want to act sustainable and socially

responsible to make the world a little better

• Want to offer cosmetic products which

comply with the social responsible life style of their guests

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

Positioning

• innovative – natural – fair – social responsible

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

Fair hotel cosmetics for whom?

Natural care with fair traded ingredients

• Body Cleanser / Liquid Soap

Cle anse s and fre she ns the skin

• with fair traded sugar cane from

Mauritius

• pH-skin neutral
• without parabens and synthetic

ingredients

• Hair Shampoo / Shampoo Hair & Body

Give s shine and c are s fo r skin and hair

• with fair traded sugar cane from

Mauritius

• pH-skin neutral
• without parabens and synthetic

ingredients

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

• Hair Conditioner

Give s shine and c lams the sc alp

• with fair traded brazil nut oil from

Bolivia

• without parabens, PEG-compounds,

silicones and synthetic colorants

• Cream Soap – Pro te c ts and g e ntly c le anse s the skin
• with fair traded organic avocado oil from Kenia; vegetable soap, without synthetic

colorants

• Body Lotion

Give s mo isture and e lastic ity to the

skin

• with fair traded brazil nut oil from

Bolivia

• without parabens, PEG-compounds,

silicones and synthetic colorants MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

Natural care with fair traded ingredients

Fair traded brazil nut oil from Bolivia

• In the frame of fair trade farmers collect

brazil nuts in the rain forest which are ripe and falling down from the tree. Brazil nut

• ils is extracted by cold-pressing of the

nuts.

• Use in cosmetics: Brazil nut oil contains

antioxidant and vitamin E and has cell- stimulating and cell-regenerating characteristics.

• The brazil nut tree is a rain forest giant

reaching a height up to 60 meters. Due to the symbiotic relationship between animals and plants is still not possible to cultivate the plant.

• Preservation of the rain forest and

sustainable management of the brazil nut tree need to go side by side.

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

Fair traded cane sugar from Mauritius

• First cane sugar is mashed in a mill which

separates the bagasse (=fibrous remains

• f the sugar production). Cleared,

concentrated and kneaded in a crystallizer syrup then turns into sugar.

• Use in cosmetics Cane sugar binds

moisture in the skin and protects is from dryness.

• Cane sugar is harvested by small

producers in Mauritius that are working independently. It is processed in local factories and fair traded afterwards.

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

Fair traded organic avocado oil from Kenya

• Use in cosmetics:
• High rate of nutrition's and vitamins E, A

and D as well as alpha-tocopherol which is an active ingredient for metabolism and skin.

• Avocado oil has good hydrating

properties and caring properties and is quickly and deeply absorbed by the skin.

• This organic avocado oil is extracted

from the pulp of fair traded, Kenyan avocado which are harvested by independently working small farmers in Central and West Kenya.

• To extract the oil the pulp is once

cold and gently pressed

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

A fair scent: aromatic – floral – woody

„The fresh and fruity scent vitalizes the senses – Frisky and floral notes embraced by warm flavors of fine woods give character and individuality to this composition.“

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

Cosmetics with fair traded ingredients because …

• With fair traded ingredients – support of

farmers and employees by offering fair prices and better working conditions

• Contemporary design with powerful

colors

• Good value for money
• Natural cosmetics with intensive

caring properties

• USP for the hoteliers which value

quality and want to act in an ecological and social responsible manner at the same time

• Practical tubes for hygienically and

comfortable usage

MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE

.

Kindly contact the exclusive Distributor Australia / New Zealand Swisstrade Pty Ltd P.O Box 553 Newport Beach NSW 2106 Australia

• Tel. +61 2 9979 1500

Fax +61 2 9979 2555 info@swisstrade.com.au www.swisstrade.com.au