Thank you 2019 CRA Sponsors! AGENDA What Really Works? Education, - PowerPoint PPT Presentation

Thank you 2019 CRA Sponsors!

AGENDA

What Really Works? Education, Enforcement & the ROI Mary McClellan

Special Thanks to The Recycling Partnership for generating this information and allowing us to share their data!

Communicating to Decision Makers You say: “China Sword’s impact on demand for recyclables, domestic markets adjusting to global changes, and contamination issues are leading to higher processing costs.” They hear:

Communicating to Decision Makers You say: “China Sword’s impact on demand for recyclables, domestic markets adjusting to global changes, and contamination issues are leading to higher processing costs.” They hear:

Communicating to Decision Makers

Communicating to Decision Makers  What are your assets in helping decision makers keep going? Citizens of your community • Large Economic Benefits • Environmental Benefits • Full Cost Accounting and Cost Distribution • DATA on effective improvements •

Communicating to Decision Makers  Citizens Citizens want to recycle and are willing to pay more • They deserve a say one way or the other • Examples: Cleveland County, NC • Kernersville, NC • Greensboro, NC •

Communicating to Decision Makers  Economic Benefits: Source: ISRI.com

Communicating to Decision Makers  Economic Benefits Recycling used to be real expensive! • Recycling has experienced many highs and lows • It is one of the only utilities that has a chance of bring money into your • community again because it is marketable We have enjoyed the market highs for many years… • But we need to keep this job creating industry whole right now as we • adjust to the changing markets. Communities have made a significant investment in recycling; to divest • would be a potentially huge loss when markets recover. Source: ISRI.com

Communicating to Decision Makers  Environmental Benefits Recycling as a practice began out of environmental • concerns, not economic ones. That hasn’t changed. We still need to save landfill space • We still need to conserve natural resources • Recycling remains the environmentally friendly and • sustainable thing to do.

Communicating to Decision Makers  Full Cost Accounting: Changes can be made that improve your bottom line • Recycling doesn’t exist in a vacuum • Recycling is a significant portion of the total solid waste • generated; landfilling it would have significant impacts on operations Recyclables costs the same to landfill as garbage and • require more trips per ton Cost increases distributed across each household are easier • to wrap our heads around These impacts must be fully accounted for •

DATA is KING!

Communicating to Decision Makers • Annual Informational Card/Mailer (.60 cents/home) • Oops Tags/Direct Feedback (depends) • Top Issue Mailer (.34/home) • Top Issue Signage (minimal per home) But how well do these really work?

Communicating to Program Users According to The Recycling Partnership’s random sampling of 600 Households… 25% rely on information they have been mailed about recycling 8% - Newspaper 6% - Government Website 6% - Other Website 6% - Cart Info

Communicating to Program Users According to a Recycling Partnership’s study of Denver, Colorado after a pilot educational campaign using all methods… 43% of residents recalled the oops tag left on their container 18% - Recalled their mailer 13% - Recalled seeing a Truck Advertisement 2% - Facebook Post

Communicating to Program Users Rejection Makes a Bigger Difference!!! Case Study: City A received tagging only = 22% decrease in households needing tags City B received tagging + rejection = 45% decrease in households needing tags Source: The Recycling Partnership

Communicating to Program Users Rejection Makes a Bigger Difference!!! What does this signify? Fewer repeat offenders More and more technologies are available to assist your own efforts at tagging and identifying repeat offenders using GPS- based apps: Mobile 311 • Rubicon Global • Cities using technology: City of Greensboro NC, Atlanta, • and more!

Communicating to Program Users If you do all four, what happens?  In Atlanta, 57% reduction in contamination levels and a 62% reduction in bagged recyclables, total value to the City of $378,000.00  Needham, Massachusetts showed went from 28% contamination to 14% contamination at their recycling drop offs  Phoenix, El Paso, Orange County all saw major improvements from this approach.

Communicating to Program Users  The Tools are Out There  Data Doesn’t Lie  What are Next Steps: Meet with your MRF Shed (we can help get you started) • Talk to your MRF more often • Write a positive article, share a positive message on social • media, talk about how recycling isn’t dead at your next dinner party Be confident in defending recycling; it is still magical! •

Communicating to Program Users  More info:  Cra-recycle.org  www.recyclingpartnership.org  Email: staff@cra-recycle.org  Call us at 877-972-0007