TERRE BLEU LAVENDER FARM Into the bleu local handmade 100 % Terre - - PowerPoint PPT Presentation

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TERRE BLEU LAVENDER FARM

Into the bleu

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local handmade 100 % Terre Bleu lavender products

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Agrotourism today

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Redefining Agro-tourism Targeted Marketing designed to create customer demand

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Yoga in the field Cooking demonstrations Equestrian demonstrations

Photography

Complimentary crops Farm to Table Dinners

Create a sense of place, a destination that creates an experience that teaches an understanding of how the plants are grown and products made, to build brand loyalty

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40,000 followers in Halton & GTA region

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W H Y I T M AT T E R S

Tens of thousands of visitors to area shopping at other local businesses Cannot meet demand for products Higher margins Tripled crop & honey production Largest lavender farm in Ontario 300% YOY Revenue Growth Profitable Quadrupled employees Outsourced production to local businesses Invested millions and want to invest more

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P E T E R D R U C K E R P H D

T H E FAT H E R O F M O D E R N B U S I N E S S M A N A G E M E N T

“The purpose of a business is to create a customer.”