Randolph Farm 2010 Casselmonte Farm Casselmonte Farm Three Seasons - - PowerPoint PPT Presentation

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Randolph Farm 2010 Casselmonte Farm Casselmonte Farm Three Seasons - - PowerPoint PPT Presentation

Sep 30, 2023 354 likes •677 views

Randolph Farm 2010 Casselmonte Farm Casselmonte Farm Three Seasons SPRING SUMMER FALL $ $ $ F A R M S A L E S P L A N Casselmonte Farm Growing Ginger in a Temperate Climate Your Resources Dr. Reza Rafie, VSU Susan Anderson,

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Casselmonte Farm

Randolph Farm 2010

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Casselmonte Farm

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Three Seasons

SPRING SUMMER FALL

$ $ $

F A R M S A L E S P L A N

Casselmonte Farm

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Growing Ginger in a Temperate Climate

Your Resources …

  • Dr. Reza Rafie, VSU
  • Susan Anderson, East Branch Ginger

Casselmonte Farm

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Ginger Seed Sources

  • Puna Organics, Hawaii

X East Branch Ginger, Florida Grown No seed for the 2015 season

  • Grocery / Wholesale ?

Casselmonte Farm

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Casselmonte Farm

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Casselmonte Farm

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Casselmonte Farm

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Casselmonte Farm

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Casselmonte Farm

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Casselmonte Farm

The Farm at Red Hill

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Casselmonte Farm

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Casselmonte Farm

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Casselmonte Farm

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Casselmonte Farm

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Casselmonte Farm

Price vs Production Cost

Terminal Markets – Wholesale Price 30-lb carton Atlanta China $2.20/lb Baltimore China $1.93/lb Peru $1.76/lb Thiland $2.33/lb Casselmonte Farm’s Production Cost for a 1,000-lb Ginger Crop X Labor X High Tunnel (capital costs) $1.70-$2/lb

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Casselmonte Farm

We Divide Our Customers into Three Major Groups

  • 1. Buying for Spice / Flavor
  • Individuals
  • Restaurants
  • 2. Institutional Buyers
  • Grocery Stores
  • Beverage / Prepared Food Processors
  • 3. Health Food
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Casselmonte Farm

Marketing Handouts

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Casselmonte Farm

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Casselmonte Farm

We Divide Our Customers into Three Major Groups

  • 1. Buying for Spice / Flavor
  • Individuals
  • Restaurants
  • 2. Institutional Buyers
  • Grocery Stores
  • Beverage / Prepared Food Processors
  • 3. Health Food
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Casselmonte Farm

2011

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Casselmonte Farm

2013

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Casselmonte Farm

2014

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Casselmonte Farm

2014

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Is an explanation necessary? Beer Advocate gave GBS a perfect score – 100!

Casselmonte Farm

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Casselmonte Farm

We Divide Our Customers into Three Major Groups

  • 1. Buying for Spice / Flavor
  • Individuals
  • Restaurants
  • 2. Institutional Buyers
  • Grocery Stores
  • Beverage / Prepared Food Processors
  • 3. Health Food
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The Washington Post

2011

Casselmonte Farm

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Casselmonte Farm

The New w York Tim imes 2013

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NPR Casselmonte Farm Builds Reputation for Unique, Flavorful Produce

October 23, 2014 -- Catherine Komp Bill Cox of Casselmonte Farm in Powhatan, VA stands among his crop of white, yellow and blue ginger.

Casselmonte Farm

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Ginger Speedbumps

  • Tropical Plant in a Temperate Climate

– Limited Resources

  • Clean Seed Sources Very Limited –

important for controlling diseases

  • Pricing
  • Mature Ginger – Wholesale price

driven by imports

  • Young Ginger – Wholesale price

driven by an economy-of-scale producer – The Farm at Red Hill