Randolph Farm 2010 Casselmonte Farm Casselmonte Farm Three Seasons - PowerPoint PPT Presentation

Randolph Farm 2010 Casselmonte Farm

Casselmonte Farm

Three Seasons SPRING SUMMER FALL $ $ $ F A R M S A L E S P L A N Casselmonte Farm

Growing Ginger in a Temperate Climate Your Resources …  Dr. Reza Rafie, VSU  Susan Anderson, East Branch Ginger Casselmonte Farm

Ginger Seed Sources Puna Organics, Hawaii  X East Branch Ginger, Florida Grown No seed for the 2015 season Grocery / Wholesale ?  Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

The Farm at Red Hill Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Price vs Production Cost Terminal Markets – Wholesale Price 30-lb carton Atlanta China $2.20/lb Baltimore China $1.93/lb Peru $1.76/lb Thiland $2.33/lb Casselmonte Farm’s Production Cost for a 1,000-lb Ginger Crop X Labor X High Tunnel (capital costs) $1.70-$2/lb Casselmonte Farm

We Divide Our Customers into Three Major Groups 1. Buying for Spice / Flavor Individuals   Restaurants 2. Institutional Buyers  Grocery Stores Beverage / Prepared Food Processors  3. Health Food Casselmonte Farm

Marketing Handouts Casselmonte Farm

Casselmonte Farm

We Divide Our Customers into Three Major Groups 1. Buying for Spice / Flavor Individuals   Restaurants 2. Institutional Buyers  Grocery Stores Beverage / Prepared Food Processors  3. Health Food Casselmonte Farm

2011 Casselmonte Farm

2013 Casselmonte Farm

2014 Casselmonte Farm

2014 Casselmonte Farm

Is an explanation necessary? Beer Advocate gave GBS a perfect score – 100! Casselmonte Farm

We Divide Our Customers into Three Major Groups 1. Buying for Spice / Flavor Individuals   Restaurants 2. Institutional Buyers Grocery Stores   Beverage / Prepared Food Processors 3. Health Food Casselmonte Farm

The Washington Post 2011 Casselmonte Farm

The New w York Tim imes 2013 Casselmonte Farm

NPR Casselmonte Farm Builds Reputation for Unique, Flavorful Produce October 23, 2014 -- Catherine Komp Bill Cox of Casselmonte Farm in Powhatan, VA stands among his crop of white, yellow and blue ginger. Casselmonte Farm

Ginger Speedbumps  Tropical Plant in a Temperate Climate – Limited Resources  Clean Seed Sources Very Limited – important for controlling diseases  Pricing o Mature Ginger – Wholesale price driven by imports o Young Ginger – Wholesale price driven by an economy-of-scale producer – The Farm at Red Hill