Innovation & Creativity CEPI WORKSHOP - PANEL 1 18 JUNE 2018 - - PowerPoint PPT Presentation

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Sep 10, 2022 374 likes •515 views

Innovation & Creativity CEPI WORKSHOP - PANEL 1 18 JUNE 2018 Netflix History 100M Netflix Streaming video Canada expansion Original Series Global 100 Million Starts service begins - first launch Launch with Launch Global Members

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Innovation & Creativity

CEPI WORKSHOP - PANEL 1 18 JUNE 2018

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Netflix Starts Streaming video service begins in the US Canada expansion

first launch
utside the US

Original Series Launch with House of Cards Global Launch 100 Million Global Members

100M

Netflix History

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Innovation

distribution + production

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Netflix is an internet entertainment app. On internet-connected screens. Provides new consumer experiences. Able to rapidly innovate. People love films and series, but they don't love traditional TV experience.

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Creativity

new stories / new audiences

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Netflix is films and series, commercial-free, for an affordable monthly fee. Not news, user generated, sports, gaming, etc. Also, Netflix is global, not local or foreign. Opportunity to pursue new stories and new audiences.

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Netflix is on leading edge of shift from linear TV to internet entertainment apps. Specifics of Netflix’s business are not universal features of this shift. Need to distinguish the two.

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