Innovation & Creativity CEPI WORKSHOP - PANEL 1 18 JUNE 2018 - - PowerPoint PPT Presentation

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Innovation & Creativity CEPI WORKSHOP - PANEL 1 18 JUNE 2018 - - PowerPoint PPT Presentation

Innovation & Creativity CEPI WORKSHOP - PANEL 1 18 JUNE 2018 Netflix History 100M Netflix Streaming video Canada expansion Original Series Global 100 Million Starts service begins - first launch Launch with Launch Global Members


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Innovation & Creativity

CEPI WORKSHOP - PANEL 1 18 JUNE 2018

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Netflix Starts Streaming video service begins in the US Canada expansion

  • first launch
  • utside the US

Original Series Launch with House of Cards Global Launch 100 Million Global Members

100M

Netflix History

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Innovation

distribution + production

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Netflix is an internet entertainment app. On internet-connected screens. Provides new consumer experiences. Able to rapidly innovate. People love films and series, but they don't love traditional TV experience.

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Creativity

new stories / new audiences

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Netflix is films and series, commercial-free, for an affordable monthly fee. Not news, user generated, sports, gaming, etc. Also, Netflix is global, not local or foreign. Opportunity to pursue new stories and new audiences.

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Netflix is on leading edge of shift from linear TV to internet entertainment apps. Specifics of Netflix’s business are not universal features of this shift. Need to distinguish the two.

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Thank you