TEAS, ROOIBOS & SPICES S I N C E 1 9 9 4 EDITORIAL M ilitant - - PDF document

▶

Apr 10, 2023 259 likes •542 views

TEAS, ROOIBOS & SPICES S I N C E 1 9 9 4 EDITORIAL M ilitant involvement, rigour and creativity are the three values which guide us more than ever in our choices and projects in a fast-changing market. At a time when the big

SLIDE 1

TEAS, ROOIBOS & SPICES

S I N C E 1 9 9 4

SLIDE 2

SLIDE 3

M

ilitant involvement, rigour and creativity are the three values which guide us more than ever in our choices and projects in a fast-changing

market. At a time when the big multi-nationals have a greater and greater

sway over countries and political institutions, imposing a narrow and impove- rished vision of the world on us, we must be more vigilant than ever. Greenwashing and fairwashing are new terms for the underhand tactics that could continue indefjnitely if the established organic and fair trade players take their eye

fg the ball.

There is a huge temptation in a market where supply cannot meet demand. It is increasingly common to see major food, fjnance or distribution conglomerates seeking to benefjt from a facade of respectability by using a labelling policy not backed up by real commitment and sometimes even with totally contradictory practices. But marketing has its limitations. We believe that the consumer knows how to sort the wheat from the chafg, even if sometimes it seems everything is being done to cover things up. Consumers are making stronger and stronger calls for guarantees, transparency and also real values. The organic and fair trade movements originate from a collection of individuals linked by their strong convictions. It is these convictions which must continue to guide us and, in the words of Pierre Rabhi, each of us must play our part. A farmer, writer and French thinker, Rabhi is one of the pioneers of ecological agriculture in

France. He advocates a way of life which is more respectful to people and to the

earth and supports the development of agricultural practices which are accessible to everyone, especially the poorest. We are also reaffjrming our commitment to agriculture on a human scale by starting to work this year with family tea gardens in Japan, a farmers' organisation comprised solely of women in Burkina Faso and small tea producers in Nepal. Following developments in fair trade, we have resolved to join WFTO*. As part

f this pioneering association, we can be really active in participatory fair trade

that best refmects the reality of our work on the ground. Finally we have our new packaging. We have taken particular care with materials and we have a pared-down new design, to minimise the impact we make on the environment while demonstrating our creativity. This major redesign is a way

f reaffjrming our position as a long-term player in an increasingly competitive

market in our area of expertise. The range of classic products presented in this catalogue, including "Les essentiels", "Thés & Rooibos Militants", our new "Wellness" infusions, bestsellers and seasonal products, is now a reference point for our products. To help tea lovers make their choice, we have published a complementary catalogue which brings together "Les Prémiums" and "Les Rares & Précieux"

ranges. The sales department is at your disposal to guide you in your choices and

advise you depending on what you are looking for. Please do get in touch! We are right there alongside you and we want to supply good quality, beautiful fair trade products and to defend the values that we have upheld since the very beginning, in the clearest and most transparent way possible. May this year be

ne of ethical commitment, informed decisions for the earth and man and many

meetings and fun times around a teapot... *World Fair Trade Organisation (info on page 9).

EDITORIAL

Founder of Les Jardins de Gaïa

SLIDE 4

100% of our products are organically

grown (except for our lapacho, which is wild harvested).

70 % of our teas and rooibos are from fair

trade. About 32% of our ingredients come from small producers. About 10% of our products originate from biodynamic agriculture. Over 300 tea accessories in our shop. Over 300 tons of tea and herbal

tea sold each year, 70% of which are

fmavoured on our premises. Partnered with over 40 projects in France and throughout the world, in favor of small producers and sustainable development. More than 75 permanent employees. Over 1,700 sales outlets in France and internationally. Our teas are sold in about 20 countries.

Gaïa ovfrvjew

KEY NUMBERS

The largest range of organically grown and fair trade teas in Europe. 1994 :

Creation of Les Jardins de Gaïa. The beginning of a human adventure in search of large organic teas worldwide.

1994 :

First organic and Demeter certifjcation of a tea garden (Selimbong, Darjeeling, India).

1996 :

Sale of the 1st rooibos from Wupperthal (South Africa).

1997 :

The 1st groups of SOFA's co-op are certifjed organic. Meeting with Sarath Ranaweera (Sri Lanka).

1998 :

Sale of the 1st organic Chinese teas – Da Zhang Shan. Selimbong (India) is certifjed demeter.

1999 :

Sale of the 1st organic Japanes teas – Unknown on the French market.

2001: 1st Fair Trade labels (Max Havelaar). 2004 :

Creation of the Tea House and the Japanese gardens. Head

ffjce of Les Jardins de Gaïa and all its stafg move to the current

premises in Wittisheim, Alsace.

2006 :

Collaboration with Van Chan (Vietnam) and creation of the Wild Tea logo.

2009 : Creation of the Trust Organic Small Farmers logo. 2011 : Distribution of spices under the brand Terra Madre. 2013 :

Launching of the range Thés & Rooibos Militants. We win the award for "company with great potential" by the CCI Alsace export and win 5 other awards for our teas in France and England.

2014 :

20th anniversary! Terra Madre’s fjsh spice blend elected best organic product 2014 in France. First import from KTE, small farmers’s coop in Nepal.

2015 :

New range of Terra Madre salt & peppers blends. First import of Moringa from Burkina Faso.

2016 :

WFTO certifjcation. Renewing of all packagings.

KEY DATES

Shop. Zen garden and terrace.

SLIDE 5

I

n the 1990s, organic teas were hard to come

by. In 1994, Arlette founded Les Jardins de

Gaïa with the aim of promoting quality teas and other amazing plants from Asia, Africa, South America and Europe, all of which were products of organic agriculture. There was very little production, the challenge was to go to the countries producing teas and fjnd projects and producers who wished to embark on this ambitious adventure.

I

n the beginning, she was bagging up these new teas in her kitchen, and then introdu- cing people to them at trade shows and organic

markets. The high quality and fjnesse of her

products were enough to ensure their success. She kept meeting more people and more and more opportunities opened up to her… DIRECT RELATIONSHIPS WITH SMALL PRODUCERS Since then, the development of Les Jardins de Gaïa has been non-stop. Arlette Rohmer's passion for tea and her thirst to ofger customers and partners quality products which respect both nature and mankind have enabled her to maintain and establish direct relationships with producers. She always favours small producers and small projects in order to promote agriculture on a human scale, thus allowing a bigger choice and improved quality of tea with every crop, and at the same time as bringing these "small producers" to prominence

n the international stage.

HIGHLY-REPUTED EXPERTISE Nowadays, Les Jardins de Gaïa, is widely recognised for its expertise, its commitment to

rganic agriculture and its passion for tea.

We control the import, processing, fmavou- ring, packaging and distribution of our teas. Our whole team is committed to constantly improving our delivery times and to sharing

ur knowledge and expertise of small produ-

cers and to improving the quality of our teas and herbal infusions. From the garden to the cup, we take care of our teas so you can enjoy them. TASTERS IN THE FIELD Today, Arlette and her team continue to regularly visit the countries where our tea is grown to discover new fmavours, taste the harvest, advise producers and set up new projects. On their return, they combine these fmavours to create natural or fmavoured blends... MILITANT TEAS & ROOIBOS In 2013, we wanted to fjnd a new way of taking

ur own stance to help nature of mankind, and

man's work. This is how Militant Teas & Rooibos came into being. Initially, eight recipes were created in partnership with associations that share our values: the Amanins agro-ecology centre, Kokopelli and the League for the Pro- tection of Birds (Ligue pour la Protection des Oiseaux LPO). We are continuing these partnerships with projects that are close to our

heart. Early 2016, we extended this range with

10 new original recipes to support new associations: Les Amis de Solan, La Maison de la Nature, Les Amis de la biodynamie and Terre de Liens. And in 2017, fjve new recipes were created. For each bag or refjll purchased, €1 or 50 cents respectively is donated directly to the partner associations. It is a way of allowing you to participate in their projects while enjoying yourself.

EXPERTS IN TEA AND LOVERS OF LIFE

When Les Jardins de Gaïa fjrst began, organic tea was almost non-existent. But with passion, patience, tenacity and a little bit of daring, Arlette Rohmer had the courage to advise, support and create a network to provide access to delicious fair trade and organic teas.

PROFILE: ARLETTE, A WOMAN OF PASSION

"Les Jardins de Gaïa is the work of a natural and passionate woman who has still not fjnished making us dream."

ORIGINS As someone who was interested in nature and plants since childhood, Arlette Rohmer natu- rally turned towards the high-quality product of tea. Arlette, who is a great traveller and lover

f life, has met many wonderful people and discovered difgerent places around the world,

which she describes as magical. EXPERIENCE Her insatiable curiosity and her experience in the fjeld allowed her to discover or to manu- facture new and unique fmavours. As a result of working hand in hand with producers and of privileged relationships sustainably built around trust, the range has hugely expanded and the quality of teas has constantly improved. ETHICS AND ECOLOGY: A WAY OF LIFE Biodynamics, biodiversity, agro-ecology, ethics: in her actions Arlette tends towards harmony and encourages producers, employees and consumers to adopt the values which she believes in and which are an essential part of her life.

Our stosy

SLIDE 6

6 TEAS GROWN IN CLOSE PARTNERSHIP Right from the start, we consider it only right and proper to fairly remunerate the producers we work with. We support them in improving their living conditions and their production

techniques. Nowadays, all the tea gardens are

farmed using organic or biodynamic agriculture and a large number of them are fair trade cer-

tifjed. This partnership creates strong bonds,

mutual trust and an atmosphere conducive to quality crops. IT ALL BEGINS WITH A CAREFUL AND METICULOUS SELECTION We regularly visit producers to taste and select teas with them. The way we work with each

f them allows us to increase our expertise

and, with each harvest, have a greater choice

f a constantly improving quality of tea and

an ever widening and ever more interesting range of tastes. In the beginning, organic tea was non-existent whereas now some of our teas are recognised by connoisseurs as genuine "grand crus".

At Les Jardins de Gaïa, we attach great importance to the quality of our products, the conditions

f production and the preparation process. Each step, in France and abroad is carried out

meticulously, giving our teas an exceptional taste.

FOCUS

Our expertjse

Black tea Samabeong Burgundy FTGFOP1

SF (Inde - Darjeeling): 1 star Great Taste Awards 2015, England.

Flavoured green tea Surprise ! Range

“Les Grands Classiques”: 1 star Great Taste Awards 2015, England.

Flavoured green tea Celebrate Gaia, Range

“Les Prémiums”: 1 star Great Taste Awards 2015, England.

Whole Malabar Black pepper: 1 star Great

Taste Awards 2015, England.

Black tea Extra First Flush Holi Beauty

FTGFOP1 FF (Inde - Darjeeling): Silver Medal Épicures 2016, France.

Flavoured white tea Le secret des muses

Range “Les Prémiums”: Silver Medal Épicures 2017, France.

Guérande Salt, paprika & co: 2 stars Great

Taste Awards 2017, England.

Flavoured green tea Pick a Pear, Range “Les

Prémiums”: 1 star Great Taste Awards 2017, England.

In the Meadow, pepper & rose: 1 star Great

Taste Awards 2017, England. DELIVERED IN SEASON, ALL TEAS ARE PACKAGED ON OUR PREMISES Once processed, dried and sorted, the teas are delivered directly to Alsace, following a stock rotation system which allows us to work in sync with production rates and thus ensure

ptimum freshness for each tea. The teas are

fmavoured and packaged on demand and by hand, so the tea leaves are treated with the utmost care. These steps take place on our premises, providing employment locally, or by ESAT (a work-based enterprise which inte- grates disabled people) to enable everyone to earn a living wage. ORGANIC FLAVOURING TO ENHANCE THE TASTE For us, a fmavour is not intended to cover the taste of tea, but rather to enhance it. Thus, each recipe is carefully prepared just before dispatch, taking care to respect the delicacy

f the tea. During this stage the choice of in-

gredients is crucial, which is why we use only natural fmavours and organic essential oils. Just as with our teas, each fruit, spice and fmower is chosen for its provenance and organic origin.

OUR AWARD-WINNING TEAS

Check our award-winning teas and rooibos from major competitions in France and the UK such as the Club des Buveurs de Thé (The Tea Drinkers' Club), the Great Taste Awards, the Épicures (épicerie fjne) and Best Organic product of the year. This recognition reinforces our belief that organic, fair trade teas from small producers are the best quality and can rise to the rank of the grand crus from famous gardens.

SLIDE 7

7 THE INSPIRATION FOR OUR IN-HOUSE CREATIONS Our recipes, secretly developed by our team

f tasters are the fruit of constant innovation.

They are inspired by our curiosity, our passion for our profession and the desire to fjnd delicious fmavours for you to try. OUR COMMERCIAL AND LOGISTIC ADVANTAGE Our sales teams will be happy to make an appointment to see you or talk to you on the phone to give you our expert advice on tea and to tell you about all our ranges. We carry a large stock of teas and herbal infusions both unfmavoured or freshly fmavoured and which we can deliver to you promptly. EXPORT DEVELOPMENTS Every year we expand our export business and consumers can now fjnd our teas in their favourite shops in England, Spain, Switzerland, Sweden, Finland, Canada or South Korea, etc. COMMUNICATION AND GRAPHIC DESIGN All our packaging and communication materials are created in-house, as well as all the poetic illustrations that are our signature. Op- portunities abound to ofger you customised gift packs and boxes whether it's Mother's Day, Christmas or events at the Tea House or to highlight themes that are close to our heart! But

ur approach to consistency and respect for na-

ture is always at the forefront of our minds and that's why, whenever possible, we use natural and recycled materials and PEFC or FSC papers (sustainably managed forests). CONSTANT CONTACT WITH CONSUMERS Our frequent appearances at organic trade shows, our shop and Tea House in Alsace, enable us to stay in constant contact with our customers and share all the ideas which are close to our hearts with special events or over a cup of tea. Our online store is linked to an in- formative website, a blog and a Facebook page with news from Les Jardins de Gaïa and where you can check out the details and photos

f our products.

+ www.jardinsdegaia.com www.facebook.com/jardinsdegaia

r contact our sales department:

+33 (0)3 88 85 96 50 All our products are created, processed and packaged

n our premises in Alsace.

"During their selections, Les Jardins de Gaïa have all their senses primed to fjnd undiscovered fmavours. "

Our expertjse

TEA SOURCING - CUSTOM FORMULATION - PRIVATE LABELING Our expertise and our direct involvement with our producers but also our unique blending expertise are now widely reco- gnized inside and outside of France. Big names trust us and rely on us for sourcing specifjc teas (of course organic certifjed and of traceable origins) or creating custom-formulated teas which become their exclusive blends. These teas are marketed in their own design and we also provide private-labeling services. These services are also available for spices! We also supply teas our spices to artisans

r industrial factories who are looking for

quality organic ingredients, for example beverage manufacturers (iced-tea, juice, kombucha, etc.), ice-cream manufacturers, chocolatiers, etc.

SLIDE 8

RESPECTING THE EARTH

ORGANIC FARMING Ever since the company was founded our key requirement has been that everything should be

rganic. All our products are grown by organical-

ly except the lapacho, which is picked in the wild and guaranteed to be free from pesticides. We use natural and organic fmavours; thus ensuring a respectful approach to life. What is organic agriculture? Organic agriculture, a method of production which aims to get as close as possible to the natural living conditions of animals and plants, began in Europe at the beginning of the last century, with the infmuence of various philoso- phical and agronomic trends. It developed in France from the 1950s onwards thanks to the initiative of producers who wished to promote an alternative method of agricultural production based on ecological, social and economic principles. + www.agriculturebio.org Our products are certifjed by Ecocert SAS, an independent French control and certifjcation

rganisation whose structure and proce-

dures are accredited by COFRAC (the French body responsible for accreditation), in accordance with ISO Guide 65, which ensures inde- pendence, competence and impartiality. + www.ecocert.fr

More information on our certifjcations and commitments: http://info.jardinsdegaia.com/

BIODYNAMIC FARMING If the aim of organic agriculture is to minimise the pollutant impact of man on the Earth through farming, biodynamic agriculture goes even further: through careful observation of nature as a whole it aims to actually replenish the Earth so that it regains its natural fertility. We are convinced that this is the right way to go about things and we encourage our producer partners to adopt this method. Visible efgects The gardens of Selimbong, Oothu and Puthar- jhora in India and SOFA and MOPA in Sri Lanka have chosen to go down the route of biodynamics and are certifjed by the demeter label. Those at Seeyok, Singell and Samabeong also practise some or all of these principles, without being certifjed. In these gardens there is a growing diversifjcation of crops. It is not unusual to see spices, plants, vegetables or fruit trees in the middle of tea plants (often grown as a monoculture). This practice helps strengthen the ground, so that in Darjeeling for example, soil erosion is in decline. The demeter logo, established in 1932, is used to indicate products grown in biodynamic agri-

culture. In addition to meeting the European Re-

gulation requirements for organic farming, they also meet the criteria set out for biodynamics. + www.demeter.net WILD TEAS We sell teas from Vietnam and Yunnan, which are grown on ancient wild tea plants, full of active ingredients and antioxidants. These varieties grow in tropical rainforests and deep in mountains of the Golden Triangle so promoting them helps stop deforestation in the region and enables local minorities to survive. This logo indicates tea which comes from wild tea plants. + www.wildtea.net

I s s u d e p e t i t s p r

u c t e u r s

T r u s t

g a n i c s m a l l f a r m e r s

TRUST ORGANIC SMALL FARMERS In 2007, together with other key people in the

rganic and fair trade business, we set up the

association Trust Organic Small Farmers. Our goal is twofold: fjrstly to support small producers by improving their access to the market and secondly to supply consumers with quality organic and fair trade products. It was not a case of wanting to create yet another certifjcation, but a desire to fjnd real customised solutions. The Issu de petits producteurs (From small producers) label is a guarantee of transparency and enables consumers to better identify these products.

Pluckers, wild tea plants, Mannong, Xishuang Banna, Yunnan, China.

Our certjficatjoo

SLIDE 9

9 FAIR TRADE AT LES JARDINS DE GAÏA We are determined that this affjrmation should be a reality at all times. Ever since Les Jardins de Gaïa began, we have been committed to ensuring that our producers are paid fairly for their work, that they live in decent conditions and that their rights are respected. Nowadays, 70 % of our products are fair trade certifjed but

ur commitment goes even further.

We buy our teas at prices above the established fair trade minimum, we guarantee to buy a certain volume every year, we pay up- front and provide aid on a daily basis (grants, construction, emergency assistance, etc.). We support viable long-term projects to ensure sustainable development and improved living conditions for workers and their families. We educate the producers about the benefjts

f biodiversity and also biodynamic agriculture.

We put the emphasis on small producers because they are the most vulnerable to the system.

"The exploitation of mankind by man is not inevitable. Deve- loping harmonious trade relations and being respectful

f one another,

are values on which we are not prepared to compromise. They require more efgort and patience, but the rewards are worth the efgort."

Arlette ROHMER, founder of Les Jardins de Gaïa.

IN SEARCH OF FAIR TRADE

"Everyone who works has the right to just and favourable remuneration ensuring for himself and his family an existence worthy of human dignity".

The Universal Declaration of Human Rights - Article 23. THE PFCE AND FAIR TRADE FORTNIGHT In 2012, we also joined the French Fair Trade Platform (PFCE), to improve our efgectiveness by pooling our efgorts. Thus, we move forward together on themes we hold dear, in terms of respecting everyone's work. + www.commercequitable.org. Fair Trade Fortnight is organised around the world to promote fair trade products. Every year when it opens, we invite our consumers to a fair trade brunch. Teas and tisanes are available, but also other delicious fair trade delicacies! FAIRTRADE/MAX HAVELAAR The Max Havelaar label guarantees that the listed ingredients are fair trade in accordance with international standards controlled by FLO-Cert. + www.maxhavelaarfrance.org

r www.fairtrade.net

FOCUS

WFTO MEMBERSHIP: A NEW GUARANTEE OF OUR COMMITMENT TO FAIR TRADE

This commitment has been part of our DNA since the company was founded in

1994. It is fjrst and foremost about being

consistent with our vision for the world: it seems obvious to us that our products should come from an agriculture which respects both man and the earth. Based in the Netherlands, the World Fair Trade Association brings together pioneers in the fjeld in Europe as well as the rest of the world. The guarantee it provides is not just a product label, but truly refmects the reality of our practices with a strong commitment to producers, but also to our employees! The way the organisation works is as close as possible to our vision of fair trade: PARTICIPATORY Each member has deci- sion-making power at the AGMs and par- ticipates within a democratic framework. DEMANDING Members of the WFTO need to have a detailed knowledge of the living conditions of farmers, to practise real transparency on pricing, to set up regular meetings in the fjeld and on their premises and to be exemplary when it comes to the working conditions of their employees. SYSTEMIC It is a guarantee for the consumers that when they buy the product, the business has not simply stuck on a label, but actually adheres to the 10 fair trade principles both in the fjeld and on its premises*.

*Creating opportunities for economically disadvantaged producers, promoting transparency and accountability, providing capacity building, raising public awareness about the inequalities of world trade, enforcing the payment of a fair price, equality between men and women, dignity at work and ensuring no child labour is used, respecting the environment, ensuring fair and respectful practices with small and marginalised producers.

I

n 2016, Jardins de Gaïa joined the WFTO (World Fair Trade Organisation - www.wfto.com) to reaffjrm loud and clear our commitment to a fairer international trade. + More info: www.wfto.com

Our certjficatjoo

SLIDE 10

OUR VALUES

W

e promote local employment and jobs in rural areas, notably by humanising

ur production as much as possible. So, our

teas are fmavoured and packaged by hand, by a team of more than 30 full-time employees. We work with local contractors and like to keep all work in-house throughout the production process. We encourage the employment of disadvantaged people by working with ESAT (a work- based enterprise which employs disabled people), who process some of our teas and tisanes. We promote craftsmanship and working"by hand" so the tea leaves are processed with the utmost care. We promote quality and diversity of products. We spread the word about organic, biodynamic, fair trade and support for small producers. We support a network of associations both locally and nationally, by creating partnerships: Zone 51, the LPO, Kokopelli, the Amanins agroecology centre, L'Avide Jardin festival, the Décibulles festival, the Marckolswing festival, sports associations, etc. We welcome artists from difgerent fjelds (pho- tography, painting, ceramics, etc.) to the Tea House: Gaby Kretz, Claire Xuan, etc. We decided to ofgset carbon emissions because the teas grow far from Europe and have to be transported from far away. We privilege sea transportation for all imports (except for the rare Darjeeling First Flush teas that must be sold immediately after harvest).

"W

e have always upheld the strong values which are close to our hearts and which have guided us throughout the development of our company. These are the values that have driven us forward in the organic market, along with the great loyalty and trust of our customers, enabling us to make a difgerence in the countries where our tea is produced. These are the values that impel us to be responsible and caring towards the planet and mankind, both in France and abroad. These are the values that make us want to go further, to defend and fjght for them, to push the limits, to go beyond certifjcations and specifjcations, and think constantly of local and global solutions. " Arlette Rohmer, founder of Les Jardins de Gaïa.

IN FRANCE…

ZOOM ON BIRDLIFE FRANCE

With 45,000 members, the representant of Birdlife in France (LPO) is one of the largest nature conservation associations in France. Our company is located in a signifjcant wet- land area in the heart of Alsace. We went into partnership with them via a green tea recipe, sales of which help to protect the Eurasian curlew, a bird once widespread in our wet- land area. This tea, with its fmavours of elder- fmower and pear, is called Oiseau lune and is so popular that it was voted Best Organic Product of the Year 2016! In 2015, we also be- came an LPO sanctuary and many birds come to nest in our gardens. + More information: http://blog. jardinsdegaia.com/category/la-presse-en- parle/

FOCUS

All our commitments stem from a desire for co- herence between our business activity and the basics of life. We share this desire with Colibris, the Movement for the Earth and Humanism, which was set up by the author and philoso- pher Pierre Rabhi. A recognised international expert in the fjght against desertifjcation, Pierre Rabhi is one

f the pioneers of ecological agriculture in
France. Since 1981, he has been using his ex-

pertise in Africa seeking to restore food auto- nomy to the poor and safeguard their food- growing heritage. Rabhi calls for an "insurrection of consciences" to bring together what is best in humanity and stop making our beautiful planet a hell

f sufgering and destruction. Faced with the

deterioration of the human condition and the considerable damage infmicted on Nature, he invites us to put an end to the myth of inde- fjnite growth, realise the vital importance of Mother Earth and usher in a new ethic of what he calls a "happy sobriety". To be a Colibris company is to refmect, swap ideas with and work with other entrepre- neurs, citizens and politicians in a bid to:

Move towards a society where Man and Nature

are the main priorities.

Encourage the emergence and the embodiment
f new social models based on autonomy, ecology

and humanism. COLIBRIS, THE MOVEMENT FOR THE EARTH AND HUMANISM + www.colibris-lemouvement.org

Our commitments

CONTROLLED CARBON FOOTPRINT :

In order to minimise the environmental impact of transporting our teas, they are shipped by boat and then carried by barge on the Rhine. To ofgset carbon emissions generated by transporting our raw materials, we have chosen to support Pur Project for the reforesta- tion of Peru (where more than 150 trees have already been replanted) and GERES and the CO2Solidaire project for building family biogas digesters in Yunnan China (giving access to clean and renewable energy). All our production and storage facilities are in Wittisheim or within a fjve-kilometre radius, to signifjcantly limit the land transport in the whole process of manufacturing and packaging. As part of our commitment to environmental protection, we chose to use clean electricity that is 100% renewable energy based.

SLIDE 11

FOCUS ON GAÏA BARI

Gaïa Bari , which means Jardin de Gaïa. "When we visited the garden of Potong in 2008, I could see the women going to get water from the valley and bringing back heavy jerry cans for watering the tea seedlings. It was so much pointless efgort and energy to solve the problem

f drought on this plot. So I promised to fund an

irrigation system that has gradually been put in

place. Today, there is a pump, water tanks and

four sprinkler systems and the women are freed from the hard chore of carrying water. I was very touched that they decide to call this land "Gaia bari", which means Jardin de Gaïa (Gaïa garden) in Nepali." Jardins de Gaïa founder Arlette Rohmer in Carnet de Route du Darjeeling (Darjeeling travel notes), 2012. We are pleased to be able to bring you the fjrst summer harvest from this garden, Darjeeling Gaïa Bari. This rare tea which is dear to our hearts is a great success and is a gift we are proud to share with you!

Gaïa Bari board and the irrigation system which was fjnanced by Les Jardins de Gaïa.

+ More information about labels and commitments: http://info.jardinsdegaia.com/

ABROAD

ENGAGEMENT AS A PHILOSOPHY FOR LIFE At Les Jardins de Gaïa, the organic movement, respect for Nature, Earth and fair trade are our philosophy for life. This philosophy allows us to guarantee delicious-tasting teas and to look to the future with more serenity while respecting Man and Nature. HUMAN VALUES AND SOLIDARITY, FOR FAIR TRADE Right from the start we have built lasting and honest relationships with producers – for us the fair trade model is both a requirement and a necessity. We like to use small producers for many of our fair trade projects because they are the most disadvantaged in the global mar-

ket. As a result of these commitments, we take

pleasure in seeing a marked improvement in living conditions, production techniques, the level of education and the health of the people with whom we work. Having made commitments at a time when

rganic, fair trade tea was all but non-

existent, we have stayed the course and today we stand by these commitments more fjrmly than ever. ABROAD We provide sustainable partnerships. We diversify sourcing to guarantee work for all. We maintain close relationships with producers and make regular visits to support development, advise, educate, inform and help improve the quality of products. We go above and beyond the standards of fair trade (with subsidies, aid for irrigation, nursery construction, seed grants, emergency aid for natural disasters, …). We support in particular organisations of small producers. We encourage biodynamic agriculture, the

nly option in our opinion for the survival of

"Gaïa" Mother Earth.

Tea plants, Singell, Darjeeling, India.

Our commitments

SLIDE 12

12 12

A litule extra

PROTECTED GEOGRAPHICAL INDICATION IN INDIA In 1983, the Tea Board of India created a logo to certify to consumers the origin

f the teas they were drinking. Since

1999, we have put this logo on our Darjeeling

teas. In 2011, Annex II of the European Regula-

tions No. 1050/2011 of 20/10/2011 awarded a PGI to teas from Darjeeling. The European Union recognises this logo as a guarantee of quality and authorises its use. When you see this logo you can be sure the tea you are drinking actually comes from the province of Darjeeling and that it meets the criteria of the Protected Geographical

Indication. In accordance with the specifjcations

defjned by these regulations, our Darjeeling teas comprise 100% tea from the Darjeeling region. A LITTLE GEOGRAPHY... Darjeeling is a region in the northeast of India located in the state of West Bengal. Nestled in the foothills of the Himalayas, the province has a climate and altitude which is particularly favourable for growing tea. Nearly 90 gardens are registered in the Protected Geographical Indica- tion, including the nine we work with.

We have the greatest respect for our producers and also for our customers, so we make it a point of principle to respect the origins of the teas we ofger. Our Darjeeling teas, the only teas to have a PGI (Protected Geographical Indication) to date, have a special logo so you can be sure that they really do come from the borders of this region of the Himalayas.

… AND IN SOUTH AFRICA The South African government has been applying for a Geographical Indication for certain products including rooibos and honeybush since 2014 (Communication - Consultation 2014/C 51/09). The word “rooibos” (a plant which is endemic to Cederberg in the Western Cape region of South Africa) is proving to be highly coveted by various foreign brands. South Africa, which does not have a system of protected designation of origin, has turned to the European Union to adju- dicate and eventually protect the geographical indication of this unique plant. To date, nothing has been set out at European Union level, but the INPI (National Institute of Industrial Property) regards the term rooibos as non-distinctive, meaning that nobody can take ownership of it.

Darjeeling is a mountainous area famous for producing high quality teas.

The osigin og ovr products

Our highly experienced partners, craftsmen and tea producers, are spread all over the world. See where they are on this map of the world and you can fjnd out more about them on the following pages!

JAPON CHINE VIETNAM CORÉE DU SUD NÉPAL INDE SRI LANKA ÉGYPTE RWANDA AFRIQUE DU SUD BRÉSIL BURKINA FASO MYANMAR

SLIDE 13

TO MAKE IT EASIER TO UNDERSTAND OUR BROAD RANGE OF BEAUTIFUL TEAS, WE HAVE DIVIDED OUR PRODUCTS INTO MAIN

CATEGORIES. HERE IS HOW TO UNDERSTAND THE SELECTION

OF TEAS, ROOIBOS AND HERBAL TEAS IN EACH RANGE.

THE RANGES

SLIDE 14

SLIDE 15

15 PACKAGED IN BAGS UP TO 100g - OVER 200 VARIETIES

LES GRANDS CLASSIQUES

In this range we have brought together all Les Grands Classiques: green, black, white and wu long teas, rooibos, infusions and high-quality spices, whether unfmavoured, with natural fmavours

r blended and fmavoured by us.

A

ll have been produced with or by trusted partners, using organic agriculture and in fair trade working conditions. This range includes our real classics, best sellers and also themed products for difgerent times of the year.

SLIDE 16

SLIDE 17

17 PACKAGED IN BOXES UP TO 100g - OVER 100 VARIETIES

LES PRÉMIUMS

In this range we have brought together all Les Prémiums: white, green, wu long and black teas, rooibos, whether original, perfumed, fmavoured or blended and fmavoured by us, they are the right compromise between the classic teas and the precious teas.

O

riginal blends and teas sourced by us from renowned tea growing areas and gardens… This selection brings together

ur top-of-the-range natural teas and subtle in-house creations where fruits, fmowers, spices, essential oils and organic

fmavours have been used to enhance the delicacy of selected teas.

SLIDE 18

SLIDE 19

19 PACKAGED IN PAPER TINS UP TO 100g - OVER 50 VARIETIES

LES RARES & PRÉCIEUX

In this range we have brought together all Les Rares & Précieux: white, green, wu long and black,

teas. All of these precious original teas, selected for their exceptional fmavour, come from small

crops and hight quality terroirs.

T

hese rare teas are limited editions, harvested in minute quantities and are intended to be enjoyed on special occasions. They refmect the rigorous standards and expertise that are all part of our passion for tea.

SLIDE 20

TEABAGS

A handy size to take everywhere!

T

he essential teabag with a unique design for drinking alone or with others. Freshness is guaranteed thanks to the indivi- dual bags which are completely biodegradable, have no excess packaging and perfectly preserve the fmavour of the product. PACKAGED IN BOXES OF 20 TEABAGS. Discover our 3 new recipes of green tea, 1 new rooibos and 1 new herbal tea

GIFT PACKS

Create your own or choose a ready-made pack – there is something for all tastes!

T

here are so many opportunities to give a gift throughout the year! With our variety of gift packs there are plenty to choose from: choose your

wn contents or pick a ready-made themed pack – your customers are sure to fjnd the gift to suit them!

PACKS ARE PLAIN OR DECORATED WITH A THEMED WRAPPER. PACKAGED IN BAGS UP TO 100g.

Themed products

SOMETHING FOR THE LADIES

Light teas, with soft and poetic feminine accents for Mother's Day, or at any other time!

C

reated specially for women, these teas with their updated design in bright colours, are intended as a treat! The gorgeous fmavours are a message of love for wives and mums. But make no mistake, men will enjoy them just as much. THE PERFECT GIFT ALL YEAR ROUND! PACKAGED IN METAL TINS UP TO 100g.

WELLNESS RANGE

Infusions to help you take care of yourself.

M

ate and lapacho from South America, original and invigorating infusions to aid relaxation or just fun. The Exotics and Slimming teas are becoming the Wellness range, to better meet customers' needs. TWENTY CAREFULLY CRAFTED VARIETIES FOR "A HEALTHY BODY AND A HEALTHY MIND"! 3 TINS OR 3 BAGS PACK GIFT (EMPTY)

NEW TEABAGS

2 TINS PACK GIFT (EMPTY) TEA TASTING BOX: 6 tins (10 to 30g) to discover difgerent tea ranges

NEW!

SLIDE 21

Les estentjels

A selection of 18 teas, rooibos and infusions in colourful boxes to enjoy yourself or as a gift for someone else!

A

colourful and tasty selection packaged in refjllable metal tins. The tins have attractive labels and the lid perfectly maintains the freshness of this beautiful, tasty, high-quality organic product! PACKAGED IN METAL TINS UP TO 100g.

Themed products

BIODYNAMIC PRODUCTS

The agriculture of the future.

M

re than 10% of our products are certifjed as biodynamic and the

trend is increasing. We are convinced that biodynamics is the best way to proceed for the future of agriculture and we encourage our partners to train and move in this direction. WE WILL SOON BE THE FIRST TO OFFER A DEMETER CERTIFIED ROOIBOS… A RARE METHOD OF PRODUCTION FOR AN EXCEPTIONAL PRODUCT!

JASMINE TEAS

Manufactured traditionally.

A

t Les Jardins de Gaïa, we are committed to ofgering traditional jasmine teas. The fmower buds are harvested in the morning after dew has dried in small wicker baskets and then stored in a room heated to 36-38°C. Just as they start to open, they are delicately mixed with fresh tea leaves to impregnate them with their perfume. The next day, the fmowers are separated from the tea. This method gives the tea a much more subtle liquor than those made with added fmavours.

SLIDE 22

Themed products

JAPANESE TEAS

In a country where freshness is prized, green tea reigns supreme…

I

n Japan, tea is elevated to an art form. Matcha, Gyokuro, Sencha… the Land of the Rising Sun knows how to produce teas like no other. Most of these varieties are part of our Les Pré- mium and Les Rares & Précieux range. PACKAGED IN METAL TINS AND DOYPACK POUCHES.

NEW MATCHA CHRISTMAS RANGE

AMAZING FIRST FLUSHES

Darjeeling spring crops.

L

vers of fjrst fmush Darjeelings will love these fjve carefully selected gems. Hima-

layan Secret, Spring Blossom, Tara’s Ofgering, Mystical dream and Holi Beauty are produced in limited quantities to satisfy connoisseurs. Snow in Himalayas (Neiges de l’Himalaya), a blend of First Flush Darjeeling, is an in-house creation. This tea is a tribute to our producers and to their work. Harmonious and well-balanced, it is an absolute must! Holi Beauty FTGFOP1 FF has been awarded the silver medal by «les épicures de l’épicerie fjne» (Paris) in 2016.

Modular or themed.

O

riginal design and Christmas spirit for home made recipes. A delicate and gourmet selection with accents of the North to treat you and give you desire to ofger! 5 REFERENCES IN TINS - 15 REFERENCES IN BAGS PACKAGED IN METAL TINS UP TO 70g. PACKAGED IN TINS UP TO 22 g.

SHAPED TEAS

Original teas manufactured using ancient techniques…

T

hey always cause a stir, and drinking them is a treat for the eyes as well as the palate. Shaped teas are usually prepared in a zhong, but can also be enjoyed in a porcelain teapot, the trick is to watch and enjoy. You absolutely have to try them! PACKAGED IN TINS OR BRICKS.

COMPRESSED PU’ER

Post-fermented teas and compressed teas.

G

rown on wild tea trees in Yunnan, pu’er improves over the years. Known for their health- giving properties and their efgect

n the digestive system, gong fu

cha preparation will allow a won- derful tea-drinking experience. However, they can also be enjoyed in a classic teapot.

NEW!

Matcha sweets: subtle bitterness, umami fmavour and generous sweetness… My Matcha Set contains: 1 Matcha Tradition (30g) + 1 chasen + 1 cha-shaku Exist in 50 & 100g

SLIDE 23

BIO & PREMIUM SPICES

It’s a partnership of taste and excellence: these spices are only available from Les Jardins de Gaïa.

A

s well as being ethical and solidarity-based, Terra Madre spices are organic and upmarket and the original recipes come from all over the world. The high standards

f Terra Madre are evident even among the most far-fmung of their producers. With a

fragrant selection of peppers and spices, Terra Madre has everything you need to turn the humblest dishes into great feasts! AVAILABLE IN GLASS JARS, SPRINKLERS, MILLS, CATERING PACKS AND GIFT PACKS.

CLASSICS RECIPES

Our recipes are carefully created using traditional methods.

Rediscover all the classic spice blends in the premium range, Terra Madre. A selection

f the best spices with blends that are guaranteed to be as tasty as they are distinctive.

AROMATIC HERBS

Genuine “herbes de Provence”!

Did you know that Provencal herbs can come from China, Central Europe or North Africa? They can and they do - the mix just needs to have the correct composition. But you’re in luck because ours are organic, very tasty and they do actually come from Provence!

NEW LABELS

DESIGN MORE PREMIUM:

LOGO REFRESHED
MORE LEGIBLE
MORE CLEAR
TRENDY

COLORS

ORIGINAL PEPPERS | PEPPERS & CO

We work primarily with pepper from Malabar on the south-east coast of India, the home of pepper.

Small producers grow this high-quality pepper in polyculture farming, which ensures the preservation of the terroir.

SINGLE SPICES

A selection of premium, 100% organic spices to make cooking a pleasure every day!

Top-quality spices from the fjnest regions: Ceylon Cinnamon from Sri Lanka, Bourbon vanilla and grade-one pink pepper from Madagascar, “Herbes de Provence” from Provence! Spanish paprika from the Murcia region, Malabar pepper from Kerala, India. The spices are bought directly from small producer co-operatives working on Fair- trade principles wherever possible.

SLIDE 24

Our products

MIXES

The spirit of another country and easy to cook with!

A whistle-stop tour of the world of mixing with fmavours which are decidedly tasty and original!

RECIPES

Ready-to-go mixtures which are quick and tasty.

Four spice blends for everyday dishes you’ll want to order again and again!

SWEET ONES

So much more than sugar…

Take Fair trade muscovado, unrefjned cane sugar from the Philippines, add some exceptional spices and you will get… four sugar & spice mixes which are the perfect accompaniment for your baking. Desserts which are rich in colour and fmavour with three baking mixes and the unmissable Madagascar Bourbon vanilla in pod or ground form.

SWEET OR SAVORY GIFT WITH TERRA MADRE BOXES

Choose 4 spices within the large range of spices, peppers, salts, herbs*…

Only small glass jars, with the exception of the “bouquet garni” blend and the “herbes de Provence” .

DRINKS

Spicy cocktails, fruit juices and all your beverages…

Because spices are the perfect match for drinks and cocktails, with or without alcohol, we invite you to discover a range of three beverage blends which you will soon fjnd indispensable (they can also be used in baking).

SALTS & CO

Original and savoury salts repices.

Our aim? To complete our product range with a new range of salt, mixed with spices

f course. Our goal is to promote the positive benefjts of spices by associating them

with salt, an everyday seasoning.

SLIDE 25

Our products

TERRA MADRE IS ALSO A COMPLETE RANGE FOR PROFESSIONALS

Developing new recipes.
Spices, peppers, herbs and exclusive blends available in bulk.
Developing a catering range for restaurants: more than 150 items

available from 250g to 1kg. FOR MORE INFORMATION: INFO@TERRAMADRE.FR * With the exception of the “bouquet garni” blend and the “herbes de Provence” .

ACCESSORIES

We have a wide range of accessories for making, drinking and enjoying tea!

C

ups and teapots, utensils for preparing matcha, fjlters, incense… There is a whole world of tea out there for you to discover. Now is the moment to check out all these accessories for an inspired tea time!

Photos non contractuelles. Suggestions de présentation. Non binding pictures. Suggestion of presentation.

ELEGANT TEAPOTS & CUPS DISPLAY AND BOX MATCHA ACCESSORIES

SLIDE 26

26 ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________

NOTE

SLIDE 27

27 ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________

NOTE

SLIDE 28

LES JARDINS DE GAÏA Z.A. - 6, RUE DE L’ÉCLUSE 67820 WITTISHEIM - FRANCE TÉL. : +33 (0)3 88 85 96 50 FAX : +33 (0)3 88 85 88 32 courrier@jardinsdegaia.com