Teacher & Club Owner Survey Toronto July 2017 BoG Teacher & - - PDF document

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Teacher & Club Owner Survey

Toronto July 2017 BoG Teacher & Club Owner Committee

• S. A. Moese, Chair, K082411

Presentation DRAFT Property of the ACBL, Board of Directors and Board of Governors

Methodology

• Self administered questionnaire sent by Survey Monkey to 5200+

target Teachers and Club Owners of record (ACBL)

• 40 days results 474 responses 443 valid responses (8.5%

participation)

• Questionnaire completed in 10‐12 minutes – 33 questions
• Background data
• Open ended Dislikes & Likes  Salience and importance
• Overall and evaluation ratings (Poor, Fair, Good, Very Good, Excellent)
• Intention Ratings (Definitely not, very unlikely, unlikely, might o rmight not,

likely, very likely, Definitely).

• All scales validated for psychometric balance.

Presentation DRAFT Property of the ACBL, Board of Directors and Board of Governors

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Respondents (443)

50 100 150 200 250 TAP ABTA Easy Bridge Learn ridge in a Day Better Bridge Other Not Certified Multiple Certifications

Teacher Accreditation

50 100 150 200 250 300 Under 20 21‐45 46‐65 66‐85 86 years or older PNTA

Respondent Age

50 100 150 200 Teacher Both Club Owner

Role

50 100 150 200 250 Female Male PNTA

Gender

• More Teachers than Club owners,

though teacher lists very incomplete

• Equal or older than membership –

how do we grow younger leaders?

• Many more non accredited

teachers not get this survey.

• Balanced gender

Presentation DRAFT Property of the ACBL, Board of Directors and Board of Governors

Businesses

50 100 150 200 Registered Non‐Profit Sole Proprietor LLC Other

Business Type

50 100 150 200 For profit or income Not for profit or iincome Volunteer Other NA

Income Considerations

20 40 60 80 100 120 Free Public Space I own my space I rent/lease my space (shared space) I rent/lease my space (single use space) Work from Home Other

My Location

• Affordable space is a major consideration facing

continuity and growth

• Non‐profit registrations half of claimed practice.

Presentation DRAFT Property of the ACBL, Board of Directors and Board of Governors

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Activity History

20 40 60 80 100 1‐20 21‐50 51‐75 76‐125 126‐200 201‐300 301‐500 More than 500 Don’t Know

Students Past Year

10 20 30 40 50 60 70 80 Less than 100 101‐500 501‐1000 1001‐3000 3001‐5000 5001‐10000 More than 10000 Don’t know

#Tables Past Year

20 40 60 80 100 120 140 160 None 1‐5 6‐10 11‐20 21‐50 51‐100 101‐200 Don’t know NA

New Members Past Year

• Smaller to mid‐size club owners and teachers

dominate this sample as expected.

• 60% of respondents recruit fewer than 10 new

members per year. Presentation DRAFT Property of the ACBL, Board of Directors and Board of Governors

0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 Overall Board of Directors Board of Governors ACBL Management District & Units

OVERALL Ratings

Good Very Good Excellent

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Overall Voluntary Comments

Base 443 Overall Rating 2.59 DISLIKES % LIKES % Blank 37% Blank 31% Nothing 4% Nothing 0% General 2% General 2% Lack support/ Training / Respect 11% People / Members / students 32% Student / Player behavior 10% Help Players Improve 22% Too much work / admin / Reecords 8% Fun / joy of bridge / playing 16% Recruiting Effort 7% teaching / TAP / ABTA 14% ACBL 5% Recruiting New Players / Members 11% Time/Not enough/ takes too much 5% Directing / Club Managing 6% Player retention 5% Positive feedback 5% Cost/fees 5% New Friends /partnerships 5% Rent / Space 5% Growth in numbers 3% Technology 5% ACBL 3%

BoD Voluntary Comments

Overall Rating 1.90 DISLIKES % LIKES % Blank 70% Blank 74% Nothing 6% Nothing 10% General 2% General 1% No Contact / experience 6% Responsive / open / helpful 7% Not responsive / rude 4% No contact / experience 3% Not benefit clubs 4% Teacher Support 2% Not benefit teachers 2% Proomote game / growth 1% Inffective Governance 2% Club Support 1% Costs and fees 2% Like my director 1% Not focused on growth 2%

• nline support

1% ACBLscore fiasco 2% Effective representation 0%

BoG Voluntary Comments

Overall Rating 1.70 DISLIKES % LIKES % Blank 85% blank 88% Nothing 5% Nothing 6% General 0% General 0% Not Know / hear/ contace / experience 6% No Contact / experience 3% Too little support 1% Responsive 1% No Results / Powerless / Useless 1% Support members, teachers club

• wners

1% Not understand how ACBL works / Roles & Resp. 1% Improving representation 0%

ACBL Management Voluntary Comments

Overall Rating 2.57 DISLIKES % LIKES % Blank 66% Blank 60% Nothing 13% Nothing 3% General 0% General 0% Not Responsive / Supportive 13% Always responsive / helpful / supportive 24% ACBLScore 3% Staff / emploees / great 11% Technology bugs 2% Excellent suport 2% No Contact / Interaction / experience 2% ACBL Score 2% Ineffective 1% Online Information 2%

District and Unit Voluntary Comments

Overall Rating 2.14 DISLIKES % LIKES % blank 52% Blank 52% Nothing 15% Nothing 11% General 0% General 2% No Contact / Interaction 8% Unit 9% District 7% Responsive / Supportive 8% No Edu. Liason / Teacher support 7% Supports Teachers 8% Unit 6% Distircts 4% Not support Clubs 6% Supports Clubs 3% Club/STaC/Tournament Conflicts 4% Communication Newsletter Website 3% Not Responsive 3% No Contact / Experience 3% They don’t work together 2% Financial Support 2% Not Recruiting / Serving new players 2% Leadership 2% No Publicity/Promotion/Adv 2% Supports Players 2% Bias toward certain clubs 1% Focused on Improvement 1%

• ACBL Management driving

positive Overall Experience.

• High level of no response
• District & Unit experience all
• ver the map
• BoD out of touch
• Just who are the Board of

Governors?

• (Many confused about roles and

responsibilities of these 4 groups!)

0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 ACBL website ACBLscore ACBL fees Payments to ACBL ACBL marketing ACBL club services ACBL member services ACBL teacher support and services Recruit new players

ACBL Services OAR

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‐2.00 ‐1.50 ‐1.00 ‐0.50 0.00 0.50 1.00 1.50 2.00 2.50 3.00

Renew your sanction Recruit new players Increase the number of new players you recruit Increase the number of new players you recruit Increase your class size Attend a skill building or accreditation seminar in your area Face increasing competition from other teachers Increase the number of classes you teach Attend a skill building or accreditation seminar in your area Lose money because of tournaments in my area Face increasing competition from online bridge Face increasing competition from other clubs Add more games to your schedule Reduce the number of classes you teach Lose money because of tournaments in my area Face increasing competition from other teachers Face increasing competition from online teachers Reduce the number of games you run

Teacher & Club Owner Intentions

How do we LEVERAGE this interest???

Consider…

• Are we coordinated among the ACBL HQ, BoD & BoG, Units & Districts to

leverage/collaborate efforts toward growth (members, tables, classes)?

• Does sufficient infrastructure exist for Districts, Units and Clubs to benefit from

a coordinated membership drive? Increase Tables? Increase Class size? How do we move people from “Do this for me” to “Do this with me”?

• How should benefits of growth be shared among stakeholders? What is the

business model?

• What does this tell us about communication, collaboration, and wasted work in
• ur current ecosystem?
• What does this tell us about what we need to do to create the desired ACBL

Member experience and common high quality ACBL brand equity zone wide?

Sustained Growth requires a sound, resilient foundation

Presentation DRAFT Property of the ACBL, Board of Directors and Board of Governors

7/14/2017 6 Club Owners Players & Members ACBL Mgmt Board of Directors Board of Governors Teachers Prospects

Effective Relationships: Mgmt and BoD Mgmt & Club Owners Club Owners & Players Deficient Relationships: T&CO and BoD or BoG T&CO and prospects Between Teachers & Club Owners BoG and every other stakeholder BoD and BoG Districts & Units ‐ High Variance

Current State

Districts & Units Prospects Players & Members ACBL Mgmt Board of Directors Board of Governors Unit & District

Ideal State

PROSPECTS

Governance & Compliance Operations & Recruitment Technical Support Stakeholder Inputs Best Practices & Collaborative Communications Joint Committees Teachers Club Owners

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What will it take to grow 20%?

+Members

1 2 3 A B C B

Easy as 1, 2, 3. Mind your A, B, C

Who are our Prospects?

Ideas for growth

Stakeholder Systems Work Process Standards Training Teachers Syllabus Std Lessons Hand sets Skill sharpening Advertising cycles Recruiting # Coached Games ACBL applications Common schedule On‐line training How to Mkt/Adv/Recruit Online Classes Clubs Prospects Mailing lists FB & Soc media Teacher alliances High value offering Coached Games/0‐20 games Engage Teachers On‐line training How to Mkt/Adv/Recruit Online Clubs Units Prospects Mailing lists

• Coord. Learning plans

Tournament meetings Univ/School Programs Youth Programs Common Onboarding Growth Planning Districts Prospects Mailing lists Fund new teachers Coordinate Unit activities Active Ed Coord/Best Practice Active BoG engagement Common Onboarding Growth Planning Board of Governors E‐Forums Proposal Mgmt Active not Passive members Active committees Engage T&CO Units/Districts Proposal Discipline Common Onboarding Board of Directors CRM E‐Forums Joint committees Detailed Proposal Review Require Impact assessments from T&COs. Engaging Members District Q’aires ACBL HQ/Mgmt CRM E‐Forums Free Trail Bulletins (electronic) Press Releases / Help U&Ds Merit‐based CAP Performance Excellence/ Recognition Programs On‐line training How to advertise How to market Where CRM is a generic Customer Relationship Management system solution focused on membership growth. While our businesses are independent, our need for growth is common. Membership growth join all stakeholders as a priority.