Tandem Nishita Muhnot | Kevin Scott | Tiffany Tsai | Ari Zilnik
What’s Tandem?
The Market
Name Rating Price Repair Step by Videos Messaging Route Sensing Emergency Injury Help Challenge Instruction step Mapping Request Friends / Instruction For Help Achieveme s nts Bike Repair App 4+ $3.99 Bike Doctor 4+ $4.99 Emergency Bike 4+ $0.99 Repair Spokes NYC N/A Free iBiker 4+ Free BicycleTutor.com N/A Free Yodel 4+ $0.99 Strava 4+ Sub
iBiker Yodel Bike Repair Emergency Bike Repair Strava
Bike Repair Emergency Bike Repair Strava
The Process
The Process 1. Interviewed People 2. A ffi nity Diagram 3. Survey 4. User Testing 5. Survey Again
Affinity Diagramming
Key Insights
Key Insights Weather a ff ects whether I bike I feel guilty about not biking more I lock up my bike and care about its safety I optimize my trip for speed above all else I don't care about tracking my mileage I want to avoid tra ffi c I have speci fi c routes I always take I wish maps would tell me more relevant information I need to know the nearest bike shops
Survey
Survey • 375 Responses • Questions relating to: • Demographics • Experience • Willingness to help
Key Insights • A majority of people have encountered a stranded cyclist • A majority of people have helped a stranded cyclist • A huge majority (84%) said they would help another cyclist and would not accept money
Key Quotes • "Left a cold rider my jacket, fi xed their fl at." • "I would want someone to help me. Helping others is a key component to happiness, that and riding a bike." • "I simply believe that cyclists all want to help one another if they are in di ffi culty."
User Testing
Survey Round 2
Design Language
Meaningful interactions Relationship building Blues and greens Helping hand Cheeky and playful Embrace
Colors and Typography
Colors and Typography Headline font OSTRICH SANS MEDIUM Cloud Amazing red pandas nap all day After feasting on bamboo Body fONT Skyscraper Ember Open Sans Regular Amazing red pandas nap all day after feasting on bamboo Evergreen Asphalt
Hi-FI Prototypes
Hi-FI Prototypes 12:34 PM 12:34 PM 12:34 PM 12:34 PM AT&T AT&T Profile Profile Done Done Username Password PHOTO Username Password Name Login About Yourself Register
Hi-FI Prototypes 12:34 PM 12:34 PM 12:34 PM 12:34 PM AT&T AT&T Feed Feed Feed Feed Looks like you’re at: GET HELP Rosalia Pl. and Kaercher St. Daniel S. 4 Cyclists Nearby It looks like my tire is busted! Maybe an innertube issue? Please help! 2 hours ago GET HELP Samantha G. > Clara L. “Clara did an awesome job helping me with my mis- aligned chain! I was stuck three...” Daniel S. Yesterday It looks like my tire is busted! Maybe an innertube issue? Please help! Rachel T. 2 hours ago I’m not sure what is wrong with my bike. This part is making a weird noise... Help! Samantha G. > Clara L. Yesterday “Clara did an awesome job helping me with my mis- aligned chain! I was stuck Shannon M. three...” Yesterday I just popped my tire! Anyone have time to help me out a bit? Let me know! Rachel T. Yesterday
Hi-FI Prototypes 12:34 PM 12:34 PM 12:34 PM AT&T 12:34 PM AT&T I Am Available ON ON Feed ��������� My Messages It looks like my tire is busted! Maybe an innertube issue? Samantha G. > Clara L. “Clara did an awesome job helping me with my mis- aligned chain! I was stuck Cancel Cancel
Hi-FI Prototypes 12:34 PM 12:34 PM 12:34 PM 12:34 PM AT&T AT&T GET HELP GET HELP GET HELP GET HELP Post Post Cancel Cancel Post Cancel Cancel Post Enter a description of your Enter a description of your problem problem I need help I need help Now Now Oct 24 4 58 Oct 24 4 58 Fri Fri Q Q W W E E R R T T Y U Y U I I O O P P Oct 25 Oct 25 5 5 59 59 Sat Sat AM AM A S A S D D F F G G H H J J K K L L Oct 26 6 00 Oct 26 6 00 Sun PM Sun PM Z Z X X C C V V B B N N M M Oct 27 Oct 27 7 7 01 01 Mon Mon . . .?123 .?123 @ @ return return Oct 28 Oct 28 8 8 02 02 space space Tue Tue
Hi-FI Prototypes 12:34 PM 12:34 PM 12:34 PM 12:34 PM 12:34 PM AT&T AT&T 12:34 PM AT&T AT&T GET HELP GET HELP sos Post Cancel Cancel Cancel Post Cancel Daniel S. 5 mins ago “It looks like my tire is busted! Maybe an innertube issue? Please help!” 1.5 miles away 12 minutes away Hang tight! We’ve alerted 3 nearby cyclists to ACCEPT come by and help you out. We’ll get back to you soon once someone’s available.
Hi-FI Prototypes 12:34 PM 12:34 PM 12:34 PM 12:34 PM 12:34 PM AT&T AT&T 12:34 PM AT&T AT&T HELP IS COMING... HELP IS COMING... Franklin Franklin Cancel Cancel Charles is available to help. Hi Franklin, this is Charles, I can be there in 10 minutes. 1.5 Mi Away 4 7 ������ �������� ���������������� Send Message from Charles “Hey, looks like your tire has a little 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 ��������������������������������������� few minutes. See you.” @ ” - / : ; ( ( ) ) $ & @ - / : ; $ & ” . . � � , , ? ? ! ! #+= #+= Accept Help Accept Help Decline Decline ABC ABC return space space return
Hi-FI Prototypes 12:34 PM 12:34 PM 12:34 PM 12:34 PM AT&T AT&T sos GET HELP GET HELP Cancel Cancel Charles is on his way! Daniel S. 5 mins ago “It looks like my tire is busted! Maybe an innertube issue? Please help!” 1.5 miles away 12 minutes away Left my place Biking Enter a message... Arrived Call Charles Call Charles
Monetization and The Future
“...I'd totally pay for someone at a local bike shop to zip out to me with supplies if I needed them. It might be interesting if you had a merchant version of the app allowing o ff erings to show up with ETA.” - Mike Cheung, Co-Founder @ Tinkering Monkey
Our Customers Love Us
“This is great!” Epitoaster, Reddit.com “Nice idea with the App, keep on it!” Sir_Name, Reddit.com
“That app looks awesome! Is there a mailing list I can join so I can be informed of when the app is available for android phones? I would be interested in beta testing as well, if available.” Casey Kandel “I think this is a REALLY great idea. Please make it happen! :)” Anthony Lemieux
“that is fukin awesome...” Joe Ryan
We Hope You Love Us Too
q&a
Appendix
Version 1 Feedback • Lots of issues around language and branding. • How you request help interaction is confusing. • What happens after you create an SOS? • Time shifting issues resolved (users can set their own times via text message). • Overall verdict is “complicated”
The Product “Providing a network of mutual support for the cyclist community during times of need.”
Data Synthesis: Web Survey
What is your gender? 7% What is your age range? 1% %3% 6% 11% 37% 93% 41% Male Female <18 18-25 25-35 35-45 45-55 55-65 >65
Have you ever encountered a stranded cyclist? If you have, did you help the cyclist? 42% 43% 51% 57% 8% Yes No Yes No N/A
Would you help another cyclist? Would you ask for compensation for your time / equipment? 6% 6 8% 1% 84% Yes, I would help and accept money for time / equipment Yes. I would help, but would not accept money No, I would not help Other
What bike repair equipment do you carry with you? Basic Tools Tool Set Extra Tubes Tube Patches Bike Pump / Air Canister Chain Tool Tire Levers Spoke Wrench Chain Master Link I Don’t Carry Any Tools or Equipment With Me Other 0 75 150 225 300 What kind of cycling do you do? Commuting Road biking Mountain Biking Touring Leisure / Scenic Other 0 75 150 225 300
How often do you cycle per week? 2% 15% 48% 35% Less than once per week 1-2 times per week 3-5 times per week 5+ times per week
Sketches
Process Photos
Affinity Diagrams
Wireframing
Mood Board Creation
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