Swansea BID 2015/16 CONTINUING TO MAKE SWANSEA A BETTER PLACE TO - - PowerPoint PPT Presentation

Swansea BID 2015/16

CONTINUING TO MAKE SWANSEA A BETTER PLACE TO SHOP, VISIT, STAY AND DO BUSINESS

Annual Report – A Year of Achievement

Marking 10 successful years for Swansea BID, with other BIDS being set up in Wales. 2015/16 one of the most successful for Swansea BID, in our core operational areas:

Car Parking & Transportation - INCREASING foot flow

• Over 237,500 vehicles used our £3 for 3 hours NCP offer, with A

3.24% increase in average dwell time. £1,472 per day in parking savings for workers. Boxing Day Park & Ride usage grew +2% year

• n year.

Safety and Security - CREATING a safer shopper and trading environment

• Working with South Wales Police, Swansea BID provided an extra 348

Police Officer hours.

• Swansea BID increased dispersal notices by over 100 percent, reduced

ASB by over 59 percent and reduced assaults & public order offences.

• Swansea BID Taxi Marshals team dealt with 48,000 + persons visitors.
• Rangers dealt with more than 35,000 activities and more than 1,500

business visits.

Marketing & Events – PROMOTING The City Centre and its Business

• Marketing campaigns seen/heard by more than 1.1 million people.
• Swansea BID supported and/or delivered 10 events.
• Launched new Big Heart of Swansea Loyalty card app.
• Provided more than 50,000 physical loyalty cards.
• Advertising value equivalent on public relations & media coverage - £150,000.
• 12 direct email campaigns to more than 40,000 active subscribers with open rate of

31.8 percent.

• Signed up 2,000 new subscribers.
• Attracted 16,800 unique website users.

Media Coverage Snapshot

Commercial Business & Facilitation - DEVELOPING a stronger voice to benefit BID businesses

• Worked with landlords, owners and Universities to develop empty units – such as the

Creative Bubble project with UWTSD.

• Supported new and fledgling businesses to flourish.
• Offered guidance on training, networking and financing to established businesses.
• Continued to model research, foot flow data, spend statistics, heat mapping and geo-

tasking tools.

• Provided bottom-line business benefits; professional services, car parking, marketing and

consumable discounts via BID

• Business Toolkit.
• Implemented strategies from the BITC Healthy High Street support to boost BID vibrancy.

Cleansing & Enhancement - IMPROVING the shopping and trading environment

• Swansea BID’s street cleansing

team have removed around 140,000 pieces of chewing gum.

• The team spent more than 230

hours of additional street washing, improving the shopping and trading environment in our City Centre.

Expenditure – Money Well Spent

• Car Parking & Transportation £101,688
• Safety & Security £89,631
• Commercial Business & Facilitation £89,844
• Cleansing & Enhancement £28,500
• Levy Collection £15,000
• Administration £73,433

Here and Now – August to December 2017

Parking & Transportation

• Easy as 1,2,3 @ NCP and FREE Sunday parking

campaigns launched in regional media.

• NCP £3 for 3 hours has increased usage year on year by

4 percent.

• £1,600 per day savings for businesses.
• New bus offer into the BID area starting 22 November

to 1 December.

• FREE after 3pm Council parking offer every Thursday
• FREE parking at all Council car parks every Sunday
• Boxing Day Park & Ride

It’s as easy

as 1.2.3...

£1 = 1Hour £2 = 2 Hours £3 = 3 Hours

Safety and Security

• Rangers dealt with over 2,000 visitor enquiries, 1,100 business visits.
• Additional police officers visited 114 businesses, banned 164 people,

made 46 arrests, reduced ASB by -39.9 percent and crime - 64.49 percent.

• Taxi Marshals handled more than 100,000 visitors.
• Best Bar None Scheme Launched.
• Hospitality Forum operational.
• Swansea BID is a Purple Flag delivery partner.

Marketing and Events

• Swansea Triathlon
• Student Shopping Event
• Creative Bubble events and on street activities throughout the City Centre.
• Big Heart campaigns in/on regional press with Opportunities To See or Hear of

1.3M, 4 social media competitions increasing engagement by +38 percent and app downloads by 394.

• Free BID Business Benefits workshops
• Media coverage for Swansea BID reaching an online readership totalling 630

million and a 90,000 print views.

Commercial Business 


• £22,000 worth of savings secured for businesses.
• Secured additional funding from Local Authority, off-setting spend on Best Bar

None scheme.

• Swansea BID is an active part of City of Culture and City Regions board and

teams.

• Facilitated a £1.5 million benefit to businesses through the Business

Enhancement program administered by the Local Authority.

• 100+ Mini Christmas Trees and multi use brackets
• Mystery Shopper Scheme

Cleaner City Centre Streets

• 126 extra hours of street washing.
• 100,000 pieces of chewing gum removed.
• Secured additional services from Local Authority pre-peak trade

to boost and improve visitor environment.

Into the Future With Swansea BID -

Swansea City Centre Regeneration fly through – a £6 billion tale of regeneration and investment unfolds.

BID plans for 2018/19


• Continued support for private sector business growth.
• Delivering additional projects and promotions to benefit BID area businesses such as more events
• Launch of Swansea BID Business of the Month and City Centre Awards.
• Year round Park & Ride offer.
• Introduction of BID Against Retail Crime scheme
• Further development of the Best Bar None scheme.
• Feasibility study on Wind Street pedestrianisation.
• Build upon the success of the Meercats business savings scheme.
• Big Heart Gift Card, enhanced Big Heart website and Have a Heart – Give Smart project
• BID response team to tackle grot spots and commercial waste issues
• Street Level Business Information Centre with UWTSD for meetings, training and gatherings.
• Swansea BID Intranet and further direct mail shots.

Thank you for being part of Swansea BID’s Continued Success