Sustainability From the GMMB Team Weve come a long way Now, lets - - PowerPoint PPT Presentation

Storytelling for Sustainability

From the GMMB Team

We’ve come a long way

Now, let’s help sustain our efforts

Kids need 60 minutes of play each

• day. Make sure your

kids get outside today! Kids need 60 minutes of play each

• day. Check out the

new park equipment Healthy Schools Healthy Communities brought to Willow Springs.

Now, let’s help sustain our efforts

Kids need 60 minutes of play each

• day. Make sure your

kids get outside today! Kids need 60 minutes of play each

• day. Check out the

new park equipment Healthy Schools Healthy Communities brought to Willow Springs.

Now, let’s help sustain our efforts

Kids need 60 minutes of play each

• day. Make sure your

kids get outside today! Kids need 60 minutes of play each

• day. Check out the

new park equipment Healthy Schools Healthy Communities brought to Willow Springs.

How can you connect the dots between health tips and policy or environmental changes in your community?

Communications as a Sustainability Tool

• Maintaining a drumbeat of positive changes
• Recognizing partners contributing to efforts
• Empowering champions and committee

members to tell your story

• Targeting new partners and funders

Maintaining a drumbeat

Connect the dots between change people can see and HSHC “Our kids need fun and safe spaces to get active! With the HSHC grant, we’ve been able to build a new playground in Weaubleau.”

Maintaining a drumbeat

Show how HSHC is making a difference in people’s lives “In Ferguson, families have more access to fresh fruits and veggies with “Fresh Fridays”…a moving farmer’s market that makes it easy to eat healthy!”

Maintaining a drumbeat

Vary your voices and engage partners and stakeholders in telling your story "I believe everyone should have access to fresh food," Davis said. "Anybody that has an EBT card can come shop with us.“

Chelsea Davis, owner, Root Cellar grocery store in Jefferson City

Recognizing partners

Who comes to mind when you think about community members or organizations who have contributed to your efforts?

Recognizing partners

Figure out the type of recognition that would benefit them!

• Letter of recognition by Mayor
• Media attention
• Quote/photo in newspaper
• Participation in radio interview
• Honor at an event
• Invite to ribbon cutting

Empowering others

• Pass along skills you’ve learned and are using
• Work with champions and committee members

to take on a specific effort or lead a meeting on their own

• Give them “bite-size” communications projects so they can

start to feel more ownership

• Bring a champion or other partner to a

presentation you are giving

Targeting new partners and funders

How can communications play a role?

• How you talk about HSHC and your

mission in applications

• Securing leaders in your community to

support your fundraising efforts

• Photos! Painting a picture of what

success looks like in your community

Let’s build a story together!

Sharing your story

Who is telling your story?

• What policy/environmental change do you want to tell

your community about?

• Who was involved in making that change happen?
• What do you expect to happen as a result of that

change?

• Why is it important that someone support this change?

What can they do?

• Who is the best person to tell this story?

Questions?

We’re Here to Help!

Melissa Morales melissa.morales@gmmb.com Texas/Howell County Dent County Douglas County Hickory County Miller/Morgan/Cole County Angela Landers angela.landers@gmmb.com

• St. Louis County
• St. Louis City

Dunklin County Pemiscot County Barry County Randolph County Sullivan County