DCS/CSCI 2350: Social & Economic Networks Are all the links in - - PDF document

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DCS/CSCI 2350: Social & Economic Networks Are all the links in - - PDF document

10/8/20 DCS/CSCI 2350: Social & Economic Networks Are all the links in a network the same? What is the effect of different types of links? The strength of weak ties edges Reading: Ch 3 of Easley-Kleinberg Mohammad T . Irfan 1


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DCS/CSCI 2350: Social & Economic Networks

Are all the links in a network the same? What is the effect of different types of links? “The strength of weak ties” Reading: Ch 3 of Easley-Kleinberg

Mohammad T . Irfan

edges

1

The strength of weak ties

u Agenda

u Connect local/interpersonal properties to

global/structural properties

u Mathematically prove this local to global link u Show that the “critical” ties are actually weak ties

3

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Granovetter’s study (1960s)

u Acquaintances, not friends, hold critical

information about job opportunities

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Triadic closure

A B C B and C are very likely to become friends (Rapoport, 1953)

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Triadic closure

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Triadic closure

u Triadic closure increases clustering coeff.

(why?)

u Reasons why triadic closure happens

1.

Opportunity for B and C to meet

2.

B and C can trust each other

3.

A wants to reduce stress by making B and C friends

u Teen suicide <--> low (local) clustering coefficient

(Bearman and Moody, 2004)

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Local bridge

u An edge whose endpoints do

not have any common friend

ó An edge which is not a side of

any triangle

ó An edge whose deletion

causes the distance between its endpoints to be > 2

Next: under some condition, every local bridge must be a “weak” tie H I E G F B D C A

  • Q1. Are local bridges important? Why?

Local bridges have global implications.

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Background for proving local bridges are weak ties

u Tie-strength (simplifying gradation, temporal

effect, etc.)

u Weak (acquaintance) u Strong (friend)

u Strong Triadic Closure Property (STCP)

(Granovetter, 1973)

Definition.

Node-level property Edge-level property

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The strength of weak ties

u If a node A satisfies STCP and has at least 2

strong ties, then any local bridge it's involved in must be a weak tie.

u Proof.

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Large-scale social networks (real-world) and the strength of weak ties

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Weak ties in Facebook (Marlow et al., 2009)

Colleagues High school friends

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Weak ties in Facebook (cont...)

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Weak ties (passive network) – What’s the use?

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Twitter (Huberman et al., 2009)

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Are weak ties really powerful?

Gladwell: “weak ties seldom lead to high-risk activism”

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Counter-argument

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Counter-argument

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Counter-argument

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