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SUSTAINABILITY / RFM PROGRAM UPDATE
Susan Marks Sustainability / Certification Advisor
Working Across Programs
Sustainability Program
Domestic International Communications Technical
RFM Certification Program
UPDATE Susan Marks Sustainability / Certification Advisor 1 - - PowerPoint PPT Presentation
UPDATE Susan Marks Sustainability / Certification Advisor 1 - - PowerPoint PPT Presentation
SUSTAINABILITY / RFM PROGRAM UPDATE Susan Marks Sustainability / Certification Advisor 1 Working Across Programs Domestic Sustainability Technical International Program RFM Certification Program Communications Sustainability is a
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Sustainability is a Journey……
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It’s a Long Journey……
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What Is Sustainability? What Is Seafood Sustainability?
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The Definition of Sustainable Seafood is Expanding
- Premium quality
- Better for the environment
- Pure product from
pristine environment
- Nutritional benefits
- Premium quality
- Great source of protein
Good for the Planet Good for You
Together, these attributes are defining a new type of sustainability that resonates with consumers.
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The Next Wave - Social Responsibility
Tools are being developed by NGOs
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Social Responsibility in Alaska
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Alaska Sustainable Fisheries
Families & Communities Fisheries Management Social Responsibility Certification Full Utilization
Alaska’s Sustainability Tenets
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SUSTAINABILITY OUTREACH & COLLABORATION
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FMI Panel @ SENA 2019
New Wild AK Pollock will launch in Kroger and Walmart!
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CAP Meeting / Sitka 9 members / 6 countries Social Responsibility / transparency Continue to focus on AK Sustainability tenets
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Template Letter Created for Industry New Web Page coming soon!
Monterey Bay Aquarium Working Group
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New Materials
- Streamlined
Materials
- Video in 2020
- Website will
provide detailed information – including MBAQ clarification
Focus on AK Story
- Many definitions of
‘Seafood Sustainability’
- Alaska will focus on
telling our unique story
- Alaska fisheries are
sustainable!
Social Responsibility
- Is the next wave of
sustainability
- Important for
Alaska to have a seat & voice at the table
In Summary & What’s Next?
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RFM PROGRAM UPDATES
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New RFM Logo!
Trademark Registered in multiple languages NO logo license fees! Available immediately
Current Logo
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Soft Launch @ Japan Seafood & Technology Expo
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Tokyo Sustainable Seafood Symposium 7&I Holding ‘Green’ Workshop Tokyo University Workshop
- CSR Team
- Trade Media
- Organized by
NGO Seafood Legacy
- 4th year / 850
Attendees
- Increased to two
day show for 2019
- Education for
Japan retailers & seafood industry
- Presentation on
RFM Certification
Busy in Japan!
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RFM in Spain!
New RFM Booth @ Conxemar
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OTHER RFM NEWS
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Completed public consultation MOCA – Monitoring of Continuous Alignment Completed August 2019 Alaska RFM continues to meet all GSSI requirements
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What’s Next for GSSI?
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What’s Next for GSSI?
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Global Presence for RFM
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New Logo
- Available to CoC
Holders
- Can be used
immediately!
- No logo License
fees
Transition
- Fall 2020 =
predicted timeline
- GSSI Recognition
will remain
- A relationship with
ASMI will continue
Global Collaboration
- Shared CoC
- Emphasize
importance of ‘Choice in Certification’
- Will strengthen a
global presence for RFM
In Summary
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RFM E-Blasts
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