SLIDE 1 Tommy Carroll Blue Cuevas Jason Kim Chantal Jahchan John Devanney Rodrigo Miguel Jacob Pastrovich
Summer Project 2017
SLIDE 2 Design a near-future conceptual product centered on a voice-activated interface which can enhance the experience of first-time parents caring for a newborn.
ORIGINAL PROMPT
SLIDE 3 UTILITY RECREATION
SLIDE 4 UTILITY RECREATION
the realm of ubiquity smartphones, laptops, TVs Speech-to-text
Siri,
Alexa
SLIDE 5 OVERVIEW
Designing for voice Designing for parents Designing with purpose Loree Q&A
01 02 03 04 05
SLIDE 6
01 DESIGNING FOR VOICE
SLIDE 7 PEOPLE PARENTING VOICE USER INTERFACE TECHNOLOGY
SLIDE 8 SECONDAR Y RESEARCH
VOICE USER INTERFACE
?
BIAS WORKSHOP
SLIDE 9 Evolution of digital interfaces
USER COMPUTER INTERFACE
KEYBOARD COMPUTER MOUSE REMOTE CONTROL TOUCHSCREEN VOICE USER INTERFACE
VOICE USER INTERFACE
SLIDE 10 Examples today
VOICE USER INTERFACE
Amazon Echo Siri Google Home
SLIDE 11 ANTHROPOMORPHIC MACHINE-LIKE
Siri Alexa
Google Home
emotionally intelligent self-aware
conversation humor machine learning binary tasks command-driven Evolution of voice interfaces
VOICE USER INTERFACE
Robot customer
service, Speech-to-text
Clapper lamp
SLIDE 12 Limitations
VOICE USER INTERFACE
VUI has improved a lot over the years, but it’s still got a long way to go.
- hands-free, eyes-free
- flattens nav structures
for quick tasks
PRIMARY ADVANTAGES
SLIDE 13 Amazon Alexa can perform 3,000+ skills but
is still most commonly used as a kitchen timer
Set a timer Play a song Read the news Set an alarm Check the time Tell a joke Control smart lights Add item to shopping list Manage a to-do list
84.9% 82.4% 66.0% 64.2% 61.6% 60.4% 45.9% 45.3% 32.7%
HOW PEOPLE USE AMAZON ALEXA
% of users who have asked the device to do the following at least once
VOICE USER INTERFACE
Limitations
SLIDE 14 Limitations
VOICE USER INTERFACE
VUI has improved a lot over the years, but it’s still got a long way to go.
- hands-free, eyes-free
- flattens nav structures
for quick tasks
PRIMARY ADVANTAGES
- users required to remember long
list of things they can ask for
- expectations vs. reality
- error handling
- consumer trust
LIMITATIONS
SLIDE 15
MOVING FORWARD
SLIDE 16 Before voice is a computer interaction, it is a human interaction. Norms guiding verbal communication have carried over, and affect how we approach VUIs today.
DESIGNING FOR VOICE
Foundation
SLIDE 17 DESIGNING FOR VOICE
Social norms and stigmas prevent users from freely using VUIs in public.
PROBLEM
Obstacles
SLIDE 18
SLIDE 19 DESIGNING FOR VOICE
Social norms and stigmas prevent users from freely using VUIs in public. When designing for the near future, the
- ptimal use case is within the home
and other private spaces.
SOLUTION
Obstacles
PROBLEM
SLIDE 20 DESIGNING FOR VOICE
As VUI personas become more and more human, they carry a set of affordances that we associate with the human voice.
PROBLEM
Obstacles
SLIDE 21
- Perpetuating stereotypes
- Misinterpreting context in conversation
BE MINDFUL OF COMMON PITFALLS:
SLIDE 22 Samantha
from Her Westworld hosts Persona examples
VOICE USER INTERFACE
Siri Alexa
Google Home
Robot customer
service, Speech-to-text
Clapper lamp
ANTHROPOMORPHIC MACHINE-LIKE
emotionally intelligent self-aware
conversation humor machine learning binary tasks command-driven
SLIDE 23 DESIGNING FOR VOICE
Design VUI personas that empathize with users while signaling fair and appropriate expectations.
SOLUTION PROBLEM
Obstacles
As VUI personas become more and more human, they carry a set of affordances that we associate with the human voice.
SLIDE 24 DESIGNING FOR VOICE
Communication demands verbal and non-verbal cues to capture meaning and organize conversation When designing a VUI persona, use visual and auditory cues for extra guidance.
SOLUTION PROBLEM
Obstacles
SLIDE 25 Visual cues
DESIGNING FOR VOICE
SLIDE 26
02 DESIGNING FOR PARENTS
SLIDE 27 PEOPLE PARENTING VOICE USER INTERFACE TECHNOLOGY
SLIDE 28 PARENTING
BIAS WORKSHOP SECONDAR Y RESEARCH
VOICE USER INTERFACE
INTERVIEW S
?
SLIDE 29 PARENT INTERVIEW
SLIDE 30
PARENTING Why storytime?
Storytelling has always been used to teach language, develop imagination, and promote strong bonds between parents and children. It’s a powerful tool to share key moments and valuable experiences.
SLIDE 31
Why storytime? PARENTING
SLIDE 32
Why storytime? PARENTING
Voice is first and foremost a human interaction before it was used to interact with computers. And this lends itself perfectly to storytelling.
SLIDE 33
03 DESIGNING WITH PURPOSE
SLIDE 34 INTERVIEW S
STORYTELLING PARENTING
BIAS WORKSHOP SECONDAR Y RESEARCH
CONVERSATION VOICE USER INTERFACE
INTERVIEW S
PASSING DOWN CULTURE
SLIDE 35 PASSING DOWN CULTURE STORYTELLING CONVERSATION
OPPORTUNITY
SPACE
SLIDE 36 PARENT INTERVIEW
SLIDE 37 Culture + Language
CULTURE
Parents who move to America struggle to pass along their native language and culture to their children Why do they struggle?
TIME RESOURCES EXPERIENCE
SLIDE 38
SLIDE 39 Why it matters
CULTURE
The monolingual child then becomes the “broken link” between their native culture and the family’s future generations in America
SLIDE 40 We’re living in a world where new movements to suppress cultural diversity are emboldened, threatening the values we share.
2017
OPPORTUNITY SPACE
SLIDE 41 Why pass it down?
CULTURE
How might we design a tool to support cultural traditions in the home?
How might the tool share the responsibility of raising a bilingual child with the parent?
How might design help us stand up for our values by celebrating culture and diversity?
SLIDE 42 Design a near-future conceptual product to help parents transfer their native language and culture to their children.
REVISED PROMPT
OPPORTUNITY SPACE
SLIDE 43
04
SLIDE 44
Loree is the conversational AI redefining the way parents pass down their culture through story and language.
SLIDE 45
SLIDE 46 An intelligent companion She lives inside your devices, is fluent in all languages, and helps introduce culture through language learning into your child’s daily routine.
About
LOREE
SLIDE 47
SLIDE 48 Native language exposure Loree is an interactive and natural conversationalist.
About
LOREE
SLIDE 49
SLIDE 50 Customs and traditions through stories Loree creates original stories and beautiful illustrations with a little help from your child’s imagination.
About
LOREE
SLIDE 51
VIDEO
SLIDE 52
05 Q&A
SLIDE 53
loree.momentdesign.com
SLIDE 54
