Study undertaken by TOURISTICS and Shoreplan Engineering Limited - - PowerPoint PPT Presentation

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Study undertaken by TOURISTICS and Shoreplan Engineering Limited - - PowerPoint PPT Presentation

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Port Elgin Harbour Strategic Assessment Study undertaken by TOURISTICS and Shoreplan Engineering Limited March 26, 2018 1 Port Elgin Harbour Strategic Assessment Study included: Review of existing recreational boating facilities in

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SLIDE 1

Port Elgin Harbour Strategic Assessment

Study undertaken by TOURISTICS and Shoreplan Engineering Limited

1 March 26, 2018

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SLIDE 2

Port Elgin Harbour Strategic Assessment

Study included:

  • Review of existing recreational

boating facilities in Bruce and Grey Counties

  • An analysis of trends in

recreational boating and marinas

  • An operational review of Port Elgin

Harbour Marina

  • A financial review of the marina
  • Recommendations for facilities

and services at the marina

  • A capital development plan

2 March 26, 2018

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SLIDE 3

Port Elgin Harbour Strategic Assessment

  • Having more 46 ft.+ slips will be key, as trend is to boats of greater length

March 26, 2018 3

2 4 6 8 10 12 14 16

Number of Marinas

Amenities and Services at Port Elgin Harbour (Not at Port Elgin Harbour)

Amenities and Services at 18 Marinas in Bruce & Grey Counties

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SLIDE 4

Port Elgin Harbour Strategic Assessment

4 March 26, 2018

  • With trend to bigger boats, there will be need for slips with 50 amp power

2 4 6 8 10 12 14

Number of Marinas Amenities and Services at Port Elgin Harbour (Not at Port Elgin Harbour)

Amenities and Services at 18 Marinas in Grey & Bruce

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SLIDE 5

Port Elgin Harbour Strategic Assessment

Comparison of Selected Boating Facilities Port Elgin Harbour Bruce and Grey seasonal slips occupied 78.0% 90.9% % of slips <26 ft. 33.6% 13.8% % of slips 26 ft. to <30 ft. 9.0% 13.4% % of slips 30 ft. to <36 ft. 35.8% 39.0% % of slips 36 ft. to <46 ft. 21.6% 30.2% % of slips 46 ft. and over 0% 3.6% % of total slips un-serviced slips 42.5% 22.8% % of slips with 50 amp. power 0% 6.7%

  • To remain competitive there is need to:

reduce number of slips <26 ft. add slips 46 ft. and over reduce number of un-serviced slips add 50 amp power

5 March 26, 2018

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SLIDE 6

Port Elgin Harbour Strategic Assessment

Comparison of Rates and Fees Slip with service Un- serviced slip Pump

  • ut per

tank Daily transient fee Daily launch ramp fee Haulout/ launch fee Outside winter storage Highest $91.00/ft $59.80/ft $20.00 $1.95/ft $15.00 $13.25/ft $52.90/ft Lowest $48.19/ft $42.50/ft $14.70 $1.50/ft $5.00 $6.67/ft $8.64/ft Port Elgin $65.91/ft $59.80/ft $14.70 $1.82/ft $8.85 $10.00/ft $8.72/ft

  • To remain competitive there is need to:

reduce rate for un-serviced slips keep rates for serviced slips in line with

  • thers in seasonal market area

6 March 26, 2018

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SLIDE 7

Port Elgin Harbour Strategic Assessment

7 March 26, 2018

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SLIDE 8

Port Elgin Harbour Strategic Assessment

Seasonal Slip Occupancy at Port Elgin Harbour Marina Dock Length Hydro & water 2012 2013 2014 2015 2016 2017 B 32’ to 40’ Yes 92% 92% 92% 95% 90% 92% C 32’ to 40’ Yes 100% 100% 92% 95% 90% 95% H 30’ Yes 100% 100% 100% 100% 100% 100% G 20’ to 30’ Partial 95% 100% 74% 84% 82% 80% F 24’ to 28’ No 63% 77% 58% 53% 55% 52% I 20’ No 88% 93% 60% 68% 72% 70% Considered profitable by industry norms Not considered profitable by industry norms

  • To increase occupancy there is a need to: increase number of longer docks (30 ft. +)

decrease number of shorter docks (<29 ft.)

8 March 26, 2018

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SLIDE 9

Port Elgin Harbour Strategic Assessment

  • Over next 20 years

the age profile of power and sail boaters in the seasonal market area will change dramatically

  • 65 and over -

increase

  • 25 to 34 - increase,

decrease, then increase again

  • Will be need to

provide wider, more stable docks to cater to older boaters

Projected Growth in Power and Sail Boaters in Areas with Highest Potential

5000 10000 15000 20000 25000 2017 2019 2021 2023 2025 2027 2029 2031 2033 2035 2037

Number of Power and Sail Boaters

25 to 34 35 to 44 45 to 54 55 to 64 65+

9 March 26, 2018

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SLIDE 10

Port Elgin Harbour Strategic Assessment

Overall number of male and female power and sail boaters will increase from 80,600 in 2017 to 94,300 by 2037, with slight decrease between 2027 and 2030

  • Potential to add

new boaters will decrease - increase efforts to retain existing seasonal boaters Projected Annual Growth in Power and Sail Boaters in Areas with Highest Potential

70,000 75,000 80,000 85,000 90,000 95,000 Number of Power & Sail Boaters Year

10 March 26, 2018

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SLIDE 11

Port Elgin Harbour Strategic Assessment

For Port Elgin Harbour Marina to continue to attract its fair share of boaters It will be necessary to

  • Increase number
  • f docks 36’ to

<46’ in length

  • Add docks 46’ or

more in length

Projected Growth in Ontario Power and Sail Boats by Length (2017 to 2037)

5,000 10,000 15,000 20,000 25,000 30,000 35,000 2017 2022 2027 2032 2037 Projected Number of Boats by Length

26 ft. to <30 ft. (8 m. to <9 m.) 30 ft. to <36 ft. (9 m. to <11 m.) 36 ft. to <46 ft. (11 m. to <14 m.) 46 ft. and over (14 m. or more)

11 March 26, 2018

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SLIDE 12

Port Elgin Harbour Strategic Assessment

By 2037 Ontario boats will generate much larger share of transient boats visiting Port Elgin Harbour Marina

  • To accommodate

larger boats marina will need to provide more longer slips

  • A number of which

should have 50 amp power

Percentage Increase in Number of Boats in Ontario, Michigan and Ohio by Length (2017 to 2037)

20 40 60 80 100 120 20 ft. to <26 ft. (6

  • m. to <8 m.)

26 ft. to <30 ft. (8

  • m. to 9 m.)

30 ft. to <36 ft. (9 m to <11 m.) 36 ft. to <46 ft. (11 m. to <14 m.) 46 ft. and over (14 m. or more) Percent Increase 2017 to 2037 Length of Boat

Ontario Michigan Ohio

12 March 26, 2018

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SLIDE 13

Port Elgin Harbour Strategic Assessment

Current system of

  • rganization and

and operation of Port Elgin Harbour Marina should continue Based on 2016

  • ccupancy casual staff

number low - 7 Mid may to Mid June - 9 Mid June to Labour Day - 11 Consider offering Harbour Master 3 year contract to promote stability and allow for smoother transition from

  • ne year to next with new

programs and policies

13 March 26, 2018

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SLIDE 14

Port Elgin Harbour Strategic Assessment

  • Overall boaters are happy with marina management and casual staff

March 26, 2018 14

5 10 15 20 25 30 35 40 1 - No Need for Change 2 3 4 5 - Great Need for Change

Percent Level of Need for Change

Boater's Perception of Contact with Marina Management and Casual Staff

Ease of contacting marina management Follow-up after contacting marina management Ease of dealing with casual marina staff Response of casual marina staff to request

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SLIDE 15

Port Elgin Harbour Strategic Assessment

Amenity/Service Percentage in Favour Some combination of seasonal and transient slips 98.5% Strongly Favoured Docks with 30 amp power and water 88.5% Internet/WiFi 84.6% Pump out station 82.3% Restaurant/bar/lounge 81.5% Fuel dock 80.8%

  • All of these strongly favoured amenities and services are currently available at

marina

  • Boaters would like more reliable WiFi service

15 March 26, 2018

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Port Elgin Harbour Strategic Assessment

Amenity/Service Percentage in Favour Lookout/observation deck (at end of south or north break wall 73.8% Moderately Favoured Boater’s store (chandlery offering products of interest to boaters) 73.1% Outdoor winter storage for boats 71.5% Mast Crane 70.8% Mobile Travel Lift 68.5% Docks with 50 amp power and water 65.4% Washroom, shower and laundry facilities 65.4%

  • Only winter storage and washroom and shower facilities are currently available
  • Boater’s store and docks with 50 amp power will increase revenue
  • Mast crane & mobile travel lift could increase winter storage revenue - only

profitable if large number of boats lifted

  • Laundry facilities nice to have but not a money maker

16 March 26, 2018

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SLIDE 17

Port Elgin Harbour Strategic Assessment

Amenity/Service Percentage in Favour Rental bicycles 61.5% Favoured Tourist /visitor information Kiosk 61.5% Engine repairs/tune-up/replacements 60.0% Dock suitable for accommodating small cruise boats/ Tall ships 58.5% Electronic repairs 57.7% Story-boards illustrating history of Port Elgin waterfront 56.9%

  • Rental bicycles and docks suitable for cruise boats/tall ships - increase revenue
  • Information kiosk and story boards - increase length of stay for transient boaters
  • Marina too small to support these on-site repair services

17 March 26, 2018

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SLIDE 18

Port Elgin Harbour Strategic Assessment

Amenity/Service Percentage in Favour Slips for charter fishing operators/tour boat operators 56.6% Favoured Small boat rental facility (canoes/kayaks, paddleboards) 56.2% Some combination of on-site and off-site parking 53.1% Sail/canvas repair s/replacements 51.5% On-site parking only 51.5% Hull repairs/refinishing (steel , fiberglass, wood) 50.8%

  • Separate slips for charter fishing/tour boat operators and small boat rentals -

increase revenue

  • Marina too small to support these on-site repair services

18 March 26, 2018

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SLIDE 19

Port Elgin Harbour Strategic Assessment

Review of financial statements from 2009 to 2016 indicates Port Elgin Harbour Marina is a well run marina

  • Marina operates within industry norms

for major revenue and expense line items

  • Port Elgin’s average annual Net

Income as percentage of Total Revenue at 10.9% compares very well with other marinas of a similar size (11.5% - highest) (7.8% - lowest) Conduct an annual survey of marina fees in Bruce & Grey Counties to stay competitive

March 26, 2018 19

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SLIDE 20

Port Elgin Harbour Strategic Assessment

Summary of Potential Sources of Increased

  • r New Revenue
  • Longer slips with 50 amp power
  • Tour boats/cruises/Tall Sips - would

require handicapped access from docks

  • Non-motorized boat rentals - in

partnership with local business

  • Bicycle rentals - in partnership with local

business

  • Concierge service for seasonal

boaters

  • Concierge service for transient boaters -

in partnership with local business When reasonably priced there is market for concierge services

March 26, 2018 20

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SLIDE 21

Port Elgin Harbour Strategic Assessment

Summary of Potential Sources of Increased or New Revenue

  • Coin laundry service
  • Vending machines
  • Restaurant/bar/lounge – when lease is

up for current facility gauge interest of local business operating seasonal “satellite” operation

  • Learning experiences – in partnership

with Port Elgin Yacht Club or local Power and Sail Squadron

March 26, 2018 21

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SLIDE 22

Port Elgin Harbour Strategic Assessment

Recommended Facilities and Services, Required Budget and Priority

  • Replace Dock G and include 46 foot slips with 50 amp power; this should involve

reducing number of 20, 24 and 28 foot slips - $1,400,000 High Priority

  • Add 50 amp power to 50% of 40 foot slips at south end of basin (Docks B&C) -

$75,600 High Priority

  • Replace all remaining slips in north end of basin (Docks H, F & I) with docks of similar

quality to those in south end of basin including 30 amp service for most 28 ft. slips - $1,062,600 High Priority

  • Boarding docks at launch ramp - $68,600 Medium Priority
  • Provide winged security gates at entrance to each main dock at north end - $44,800 -

Medium Priority

  • Install web cam system in strategic locations throughout the harbour - $7,000 Medium

Priority

  • Improve quality of WiFi service - No budget allowance Medium Priority

See Table 24 – Estimated costs (include 15% design cost + 25% construction contingency ($2017)

22 March 26, 2018

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SLIDE 23

Port Elgin Harbour Strategic Assessment

Recommended Facilities and Services, Required Budget and Priority

  • Additional lighting on Docks I, H, F -

$42,000 Medium Priority

  • Provide security fencing around winter

stored boats at north end of harbour - $23.80/metre Medium Priority

  • Improve access to the Lake at north end
  • f harbour for use by rental or personally
  • wned non-motorized boats - $54,600

Medium Priority

  • Replace haul out structure - $504,000

Low Priority

  • Purchase or lease a mobile travel lift -

$560,000 Low Priority

  • Purchase or lease a mast crane - $22,400

Low Priority

See Table 24 - Estimated costs (include 15% design cost + 25% construction contingency ($2017)

23 March 26, 2018