Student Pipeline Recruitment and Pathways to Higher Education June - - PowerPoint PPT Presentation

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Student Pipeline Recruitment and Pathways to Higher Education June - - PowerPoint PPT Presentation

Sep 16, 2022 298 likes •633 views

Student Pipeline Recruitment and Pathways to Higher Education June 16, 2015 Board of Trustees Academic and Student Affairs Committee Minnesota State Colleges and Universities The Minnesota State Colleges and Universities system is an Equal

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The Minnesota State Colleges and Universities system is an Equal Opportunity employer and educator.

Minnesota State Colleges and Universities

Student Pipeline Recruitment and Pathways to Higher Education

June 16, 2015 Board of Trustees Academic and Student Affairs Committee

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Presentation Outline

  • Overview of student recruitment

practices and pathways to higher education

  • Data on student demographics and

enrollment trends

  • MnSCU highlights
  • Minnesota State Community and

Technical College (MState)

  • Minnesota State University

Mankato

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Student Recruitment and Pathways to Higher Education

Image from: Trusteeship Nov/Dec 2010 cover

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Minnesota high school graduates have decreased by 4% since 2009

4,565 4,469 4,446 4,244 4,263 4,190 58,046 57,287 63,953 63,846 63,533 61,503 62,309 61,477 59,377 59,087 59,388 57,259

15,000 30,000 45,000 60,000 75,000 2009 2010 2011 2012 2013 2014

Non-Public HS Graduates Public HS Graduates Total HS Graduates

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MnSCU’s share of HS graduates has decreased since the recession

32.8% 32.4% 8.0% 7.8% 8.2% 7.6% 7.3% 33.9% 35.3% 33.7% 34.3%

0% 10% 20% 30% 40% 50% 2009 2010 2011 2012 2013 2014

Percent HS Graduates

First Year Second Year

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43.3%

Source: System Office Research – Academic and Student Affairs

41.8% 42.1% 41.5% 40.9%

MnSCU high school graduates: 2009 = 27,711 2013 = 24,983

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MnSCU’s high school graduates are increasingly diverse

17.0% 18.6% 20.6% 22.0% 27.6% 20.8% 26.1% 23.2%

0% 10% 20% 30% 40% 2009 2011 2013 2014

Percent Students of Color and American Indian Students

MnSCU HS Grads Public HS Grads

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Source: System Office Research – Academic and Student Affairs

MnSCU high school graduates – Students of Color and American Indian Students: 2009 = 5,101 2013 = 6,432

26.2% 30.6% 32.3% 32.4% 44.3% 37.7% 41.9% 42.6%

0% 10% 20% 30% 40% 50% 2009 2011 2013 2014

Percent Pell Eligible and Eligible for Free & Reduced Lunch

MnSCU HS Grads Public 12th Graders Percent Students of Color and American Indian Students Percent Pell Eligible and Free and Reduced Lunch Eligible

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Student Recruitment Practices

  • Enrollment Management
  • Enrollment management plan
  • Data and predictive analytics
  • Leveraging technology
  • Marketing
  • Admissions and Outreach
  • College Knowledge Month
  • Outreach through college fairs, high school visits, and

community

  • Communication through multiple channels
  • Open house, campus tours, events, and special programs
  • Target partnerships with communities
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Student Recruitment Practices

  • Partnerships with K12
  • Campus programs (i.e.

Gateway to College, Power

  • f You, Bridges)
  • Post-Secondary

Enrollment Options (PSEO) and Concurrent Enrollment

  • Early and Middle High

School Programs for students in ALC

  • Career and Technical

Education

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More MnSCU high school graduates are taking PSEO and most take Concurrent

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28.0% 29.0% 26.8% 22.0% 25.5% 24.1%

0% 10% 20% 30% 40% 2009 2010 2011 2012 2013 2014

Percent PSEO Students

HS Grads that took PSEO: 2009 = 6,102 2013 = 6,999

Source: System Office Research – Academic and Student Affairs

PSEO Concurrent, 55.1% PSEO on Campus, 29.6% PSEO Contract, 15.2%

Percent of High School Graduates That Took PSEO High School Graduates’ PSEO Type

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MnSCU PSEO Students are taking more credits in high school

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34.8% 22.2% 43.0% 39.7% 36.5% 23.8%

0% 10% 20% 30% 40% 50% 1 to 6 Credits 7 to 12 Credits More than 12 Credits

Percent PSEO Students

2009 2014

Source: System Office Research – Academic and Student Affairs

MnSCU HS Grads that took PSEO: 2009 = 6,102 2013 = 6,999

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Redesigning the Pathway to Higher Education

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  • 1. Offer robust career and post-secondary education planning

beginning no later than grade 9

  • 2. Align assessments in secondary education to college and

career readiness standards

  • 3. Expand opportunities for student who are college ready in

high school to access early college credits

  • 4. If students are not on track to being college ready in high

school, provide targeted instruction and support

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MnSCU Highlights

  • Minnesota State Community and Technical College
  • Dr. Peggy Kennedy, President
  • Dr. Carrie Brimhall, Vice President of Academic Affairs
  • Dr. Peter Wielinski, Vice President of Student

Development and Marketing

  • Minnesota State University Mankato
  • Dr. David Jones, Vice President for Student Affairs and

Enrollment Management

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June 16, 2015 Board Presentation

  • Dr. Peggy Kennedy, President
  • Dr. Carrie Brimhall, CAO
  • Dr. Peter Wielinski, CSAO

Welcome!

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Enroll Now

Whether your goal is quick entry into a well-paying career or starting on a four-year degree, M State is ready to help you change your world. But don't wait! Enrolling now for fall means you'll have the best selection of courses.

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Source: G/O Digital Campaign Analytics

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Recruiting New Student Groups

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Thank you!

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Recruit, Retain, Complete, and Serve. David P. Jones, Ph.D. Vice President for Student Affairs & Enrollment Management

Undergraduate Student Recruitment Pipeline

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Fall 2014 Undergraduate Recruitment Funnel

Prospects 61,000 Applicants 9,594 Admitted 6,405 Enrolled 2,240

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Minnesota State Mankato Fall 2014 Application Sources

Applied Admitted Enrolled Overall Yield %

  • f Total

Enrolled Application Submitted (Stealth Applicant) 3,899 2,197 623 27.8% Purchased Names 1,435 1,081 320 14.3% Campus Visit 1,374 1,079 498 22.2% ACT Scores Submitted 1,146 827 315 14.1% College Fair 1,027 728 262 11.7% Web Inquiry 86 56 19 0.8% High School Visit 244 161 72 3.3% PSEO - initially PSEO at MSU 124 119 73 3.3% General Inquiry 82 60 19 0.8% Diversity Recruitment Activity 177 97 39 1.7% 9,594 6,405 2,240 100.0%

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Top 10 Institutions Receiving Minnesota HS Student ACT Scores

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Personalizing the Undergraduate Recruiting Process

 Data, Data, Data!  Use a Customer Relationship Management (CRM) tool  Meet students where they are

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Our Challenges and Opportunities

 Data, Data, Data  Changing state demographics  Prospective students coming from technology rich environments  Increasingly competitive recruiting environment  Affordability is still an important issue  Dynamic environment

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The Minnesota State Colleges and Universities system is an Equal Opportunity employer and educator.

30 7th St. E., Suite 350, St. Paul, MN 55101-7804 (651) 201-1800 | (800) 456-8519 | +1 (651) 556-0596

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