Strictly Private & Confidential
Nov 2018
Strictly Private & Confidential 0 Nov 2018 Disclaimer The - - PowerPoint PPT Presentation
Strictly Private & Confidential 0 Nov 2018 Disclaimer The provision herein does not constitute legal advice or investment opinions of any kind, neither is it intended as an offer, solicitation for Carabao Group PCL. (CBG or The
Strictly Private & Confidential
Nov 2018
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The provision herein does not constitute legal advice or investment opinions of any kind, neither is it intended as an
intended to indicate the Group’s operational and financial position at a given period of time and to be used, downloaded, and distributed for analyst briefings, and general meetings with CBG, and to be used for educational material in order to understand CBG’s operation only. The Group makes no representation that all information is complete and accurate for the purpose of producing a projection of CBG’s operations, performance, or financial position and may be susceptible to uncertainty and important changes based on political, economic, strategic, and other such uncontrollable factors. Forward looking statements in this presentation are based on the management’s assumption in light of information currently available and obtainable, as well as the aforementioned/unmentioned risks and
statements, and no assurance is made as to whether such future events will occur. The Group accepts no liability whatsoever for any loss arising directly or indirectly from the use or endorsement of any information contained herein by any users and/or third parties.
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ENERGY DRINK SALES from OVERSEAS CLMV SALES ฿3,944mn 68%YoY
TOTAL DOMESTIC SALES ฿5,802mn 1%YoY
SALES Via CASH VAN ~ ฿26,000 /van/ day 20%YoY
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Total Revenue from Sales Total Sales from Energy Drink Total Gross Profit Total Gross Profit Margin
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DOMESTIC SALES BY CHANNEL BREAKDOWN OF DOMESTIC GPM BY BUSINESS
Domestic recovering GPM drove domestic business in 3Q18
QoQ as a combined result of improved efficiency and reduction
QoQ due to price hike made to Coffee RTD QoQ due to change in product mix
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Note: A number of niche positioned brands expanded their consumer groups and thus gained increasing shares in the market, altogether commanding higher market shares, up to 10% 9M18 from 8% in 2017
78% 84% 84% 90% 91% 91% 90%
Selling Distribution (Coverage) Selling Distribution (Coverage)
95% 95% 95% 96% 96% 95% 95%
Energy drink market remained in stable shape in 3Q18 and thus posted -1% during 9M18 versus -2%yoy during first half of the year
Source: Nielsen report as of Sep’18
7 THB mn FY15 FY16 FY17 2Y-CAGR 3Q17 2Q18 3Q18 %YoY %QoQ 9M18 %YoY Cambodia 1,547 2,074 2,489 27% 605 963 1,177 94% 22% 3,171 81% Myanmar 223 279 422 38% 69 179 132 92%
473 60% Vietnam 98 173 356 91% 142 163 40
276
Yemen 167 202 225 16% 70 38 31
70
Afghanistan 164 481 257 25% 62 30 26
56
China
n/a 407 195 116
520
Others 77 132 53
21 47 30 42%
98 134% Overseas sales from CBD 2,276 3,340 4,821 46% 1,374 1,615 1,551 13%
4,664 24% Overseas sales from ICUK
202 n/a 97 23 45
97% 112
Total 2,276 3,356 5,024 49% 1,471 1,638 1,597 9%
4,776 22%
Overseas Cambodia delivered impressive pace of growth
8 Strong rise on the funding side to support our expansion projects; but still well below our group policy i.e. 2.0x
Note: CBG started to consolidate ICUK in an aftermath of takeover exercise since 4Q2016
Non-ICUK (THBmn) ICUK (THBmn) Consolidation (THBmn)
Interest bearing debts / Total Equity Total Liabilities / Total Equity
Key indicator of consolidated debt profile
Representing global sponsorship fees incurred by Non-ICUK group of companies Representing global sponsorship fees incurred by ICUK group of companies Representing global sponsorship fees incurred by consolidation
9 Unit: THB million ASSETS Dec-17 Sep-18 Change LIABILITIES Dec-17 Sep-18 Change Current Assets Current Liabilities Cash, Cash Equivalents 147 292 145 Bank overdrafts&short-term loans from financial institutions 845 871 26 Current Investments 7
1,897 2,208 311 Trade and other receivable 960 1,160 200 Current portion of long-term loans from financial institution 300 299 (2) Inventories 656 788 131 Other current liabilities 164 143 (21) Other current assets 389 577 188 Total Current Liabilities 3,207 3,521 314 Total Current Assets 2,159 2,817 658 Long-term loan from financial institutions 2,190 1,264 (926) Debentures
2,785 Other non-current liabilities 118 133 16 Total non-current liabilities 2,308 4,183 1,875 Non-Current Assets Total Liabilities 5,515 7,704 2,189 Long-term Investment
Investment Properties 103 101 (2) Issued and fully paid up share capital 1,000 1,000 Property, plant & equipment 9,609 11,039 1,430 Premium on shares 3,963 3,963 Intangible Assets 67 72 5 Retained earnings 1,775 1,720 (54) Deferred Tax Assets 31 44 13 Other components of shareholders' equity 376 21
Other non-current assets 15 12 (2) Equity attributable to owners of the Company 7,114 6,662 (451) Goodwill 535 516 (19) Non-controlling interests of the subsidiary 108
344 Total Non-Current Assets 10,361 11,785 1,424 Total shareholders' equity 7,005 6,898 (107) Total Assets 12,520 14,602 2,082 Total liabilities and Equity 12,520 14,602 2,082 STATEMENT OF FINANCIAL POSITION
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Unit: THB million 2015 2016 2017 2017 3Q2017 3Q2018 Change 3Q2017 3Q2018 9M2017 9M2018 Change %sales YoY %sales %sales YoY Revenue from sales 7,753 9,943 12,904 100.0% 3,523 3,638 3.3% 100.0% 100.0% 9,707 10,615 9.4% Costs of goods sold 4,893 6,388 8,840 68.5% 2,373 2,430 2.4% 67.4% 66.8% 6,554 7,248 10.6% Gross profits 2,860 3,555 4,065 31.5% 1,150 1,208 5.1% 32.6% 33.2% 3,153 3,367 6.8% Selling expenses 1,120 1,462 2,379 18.4% 659 703 6.7% 18.7% 19.3% 1,791 2,045 14.2% G&A expenses 395 553 741 5.7% 186 210 13.2% 5.3% 5.8% 523 597 14.1% Operating profits 1,380 1,540 945 7.3% 305 295
8.7% 8.1% 839 725
Other incomes 121 147 164 1.3% 45 19
1.3% 0.5% 130 90
EBIT 1,466 1,687 1,109 8.6% 351 314
10.0% 8.6% 969 815
EBITDA 1,702 1,914 1,372 10.6% 422 433 2.6% 12.0% 11.9% 1,153 1,149
Interest expenses 2 4 48 0.4% 19 25 34.3% 0.5% 0.7% 29 76 164.0% EBT 1,465 1,683 1,061 8.2% 332 289
9.4% 8.0% 940 739
Income tax expenses 209 278 261 2.0% 60 84 39.4% 1.7% 2.3% 218 245 12.3% Net profits for the period 1,256 1,405 801 6.2% 272 205
7.7% 5.6% 722 493
1,256 1,490 1,246 9.7% 389 255
11.0% 7.0% 1,037 646
Equity Holder of the Company
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Gross profits margin
Domestic sales
Sales (THBmn) Gross Profits (THBmn)
Overseas sales
Note: CBG started to consolidate ICUK in an aftermath of takeover exercise since 4Q2016
margin perspectives
as a powerhouse of future growth to the top line
through major grocery accounts amidst stiff competitions
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Non-ICUK (THBmn) ICUK (THBmn) Non-ICUK as a % of total branded sales ICUK’s cans sold - in UK
Total A&P per can sold both in the UK and outside UK markets (THB/can)
Note: CBG started to consolidate ICUK in an aftermath of takeover exercise since 4Q2016
Breakdown of A&P of Non- ICUK selling expenses as shown in the page does not include expenses related to exports from CBD which were insignificant representing less than 1%
Nationwide PULL marketing activations i.e. consumer marketing and TV ad to gain brand awareness acceleration Of which, included THB 24mn sponsorship for 2018 World Cup Broadcast in domestic market
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is relatively stable at 3%
Non-ICUK (THBmn) ICUK (THBmn) Non-ICUK as a % of total Non-ICUK sales ICUK’s cans sold in UK and Outside UK
Total Logistics expenses per can sold in both UK and outside UK markets (THB/can)
Note: CBG started to consolidate ICUK in an aftermath of takeover exercise since 4Q2016
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Non-ICUK (THBmn) ICUK (THBmn)
business expansions going forward
Note: CBG started to consolidate ICUK in an aftermath of takeover exercise since 4Q2016
Of which, included THB 18mn ACM’s pre-operation expenses before the commercial runs in Nov’18
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Categories Product Portfolio Energy drink Coffee Others
Carabao is the 2nd largest energy drink company in Thailand with strong distribution channel and a successful overseas business, which represents c.45% of the total revenue
Business overview Product overview
Carabao Sport electrolyte drink Drinking water 3-in-1 instant coffee RTD coffee drink Source: 1. Nielsen energy drink market report, September 2018 ("Nielsen Report")
Carabao's market share evolution1
Thailand energy drink market share
which is the leading singer of Carabao (Thai legendary folk band), the Carabao Group is now the 2nd largest energy drink company in Thailand with 23.4% market share1
glass bottles or aluminum cans. Other branded products include bottled water, coffee, Carabao Sport electrolyte drink and other 3rd party products
distributes its own products, while excess distribution is maximize by distributing 3rd party products
bottle, and aluminum can (production to commence in Q3 2018)
modern channel
Myanmar, Vietnam, Laos and other countries
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Sales breakdown
Increasing presence in the international market to drive growth
Domestic revenue by products
FY2017 domestic revenue: THB 7,854m
International revenue by products
FY2017 international revenue: THB 5,050m
International revenue by country
FY2017 international revenue: THB 5,050m
Established overseas business diversifies dependence on Thailand
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Founded Tawandang German Brewery in 1999 Founded Carabao Tawandang in 2002
CEO Miss Nutchamai Thanombooncharoen Managing Director
(Add Carabao) Senior Deputy Managing Director
Managed business with Mr. Sathien since 1999 Managing Director of Carabao since inception Formed the origin of Carabao - the Carabao band
Gathered millions of fans for the brand since
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Carabao is Thailand’s legendary music-for-life & one of the most respected band in Thailand
Carabao & Santana in Bangkok 29th Feb. 2016 [Est. 1981]
Songs for life music are reflections of aspects of Thai society For over 30 years, Carabao songs have been known to speak to the Thai people in a manner that can easily be related to their own life experience and provide the hope and strength to keep fighting. The result is a truly passionate fan base that are overlapping with energy drink target groups across the country that lives and breathes the Carabao “Fighting Spirit”.
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Group
Thanombooncharoen’s Group
Group Free Float
34% 23% 14% 26%
Note: (1) CBG’s shareholding in CVHLUX increased from 51.0% to 84.3% effectively on 8 January 2018 due to exercising the right offerings of CVHLUX and converting shareholders’ loans to equity, in accordance with the Change of Overseas Subsidiaries’ Capital Structure transaction (2) The remaining portion of 26% is held by Showa Denko Group, a Japanese business partner Others
3%
Remark: Shareholding portion as of August 27, 2018
markets and sells the Group’s products
domestic distribution of the Group’s product
supplies glass bottles required for the manufacture the Group’s product
CBD DCM APG ACM CHHK CVHLUX ICUK CTHK
supplies aluminum cans used as packaging materials for the Group’s Product
Operating Subsidiaries Holding Subsidiaries
CARABAO GROUP
100% 100% 100% 100% 100% 100% 74% (2) 84% (1)
THAILAND OUTSIDE THAILAND
Registered and Fully Paid-up Capital THB 1,000 Million
and marketing in the UK and outside-Asia
arm
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INSTRUMENTAL TO BUILDING COMPANY’S SUCCESS
accountability
responsibility, proper organization structure, and project-based approach
production, management, sustainability development
and social responsibility
MISSION VISION World Class Product, World Class Brand
Chief Executive Officer Co-Founder of the Group in 2001
Thanombooncharoen Managing Director Co-Founder of the Group in 2001
(Add) Senior Deputy Managing Director
Group in 2001
Carabao
Carabao energy drink
Thanombooncharoen Senior Deputy Managing Director Been with the Group since 2008
Smuthkochorn Deputy Managing Director – Marketing Been with the Group since 2002
Khlongwathanakith Chief Financial Officer Joined in 2015, from CIMB Investment Bank
Jamkajornkeiat Assistant Managing Director – Production/ Int’l Business Been with the Group since 2012
Setthasit Deputy Managing Director – Int’l Business Been with the Group since 2015
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Challenger
2004 Began exporting to 15 countries Oct 2002 Carabao Dang was launched 2012 DCM established as a distributor for Carabao products 2013 APG manufactured glass bottles for Carabao products 2004 In 18 months of the launch, Carabao overtook Krating Daeng position to become the No. 1 challenger in the market 2014 Start Plus Zinc an electrolyte beverage was launched; renamed to Carabao Sport in 2018 Nov 2014 Carabao Group began trading in Stock Exchange of Thailand 2015 Start establishing
with a national coverage
Jul 2016 Carabao 3in1 Coffee was launched Oct 2016 Carabao RTD Coffee was launched 2016 Carabao Drinking Water was launched 2015 Sponsorship of Chelsea F.C. June 2017 Sponsorship of the EFL Cup; The Carabao Cup. Mar 2017 APC established as a JV with SHOWA to produce aluminum cans June 2018 Carabao Green Apple was launched in Thailand
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Energy drink production facilities
Bottles filling Cans filling
p.a.
310X2 tons per day APG glass bottle manufacturing facility ACM Aluminum can manufacturing facility
Showa Denko Group, a leading aluminum company from Japan (JV with Showa Denko Aluminum Can)
Certifications: Certifications:
State-of-the-art manufacturing facilities to ensure safe and efficient production
Plant location: 50 KM from central Bangkok
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Dedicated in-house marketing team has established strong relationships with multiple media channels, enabling us to react to market trends and minimize lead time and costs Flexible uses of multimedia channels to reach target consumers: media advertising, on-the-ground marketing team, brand ambassador and event sponsorships Global marketing platform via international football sponsorships to widen windows of opportunity in global stage Below the Line On-ground marketing More than 80 BaoDang Girl Teams, consisting of c.600 members, promote social activities Brand Ambassador and events sponsorships Celebrity spokesperson promoting our brand, as well as enhancing corporate image Contributes significantly in establishing our brand Regularly sponsor events which appeal to target consumers
Above the Line TV commercials for wider reach Print ads in magazines, newspapers and posters
26 26 End Consumers Carabao Group
International Dealers Domestic Market – c.55%1 International Market – c. 45%1 End Consumers
… … …
Tier 1 Tier 2 Tier 2 Tier 3 Tier 3 Tier 3
Retailers
Convenience stores, Supermarkets, Hypermarkets Traditional retail shops ~ 50 agents ~ 500-1,000 sub- agents
Note: (1) Sales Figure, 9M2018 (2) Launched in Q2/15 . Reach 31 distribution centers in March 2017
Strong distribution network covering both modern and traditional channels with unique cash van strategy
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220,000 retail network
31 DCs with 328 Vans, covering approx. 220,000 retailers nationwide
Note : Base on Information at September 2018
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Carabao Energy Drink (Original) Carabao Energy Drink (Original Export) Carabao Carbonated Carabao Ginseng Edition Carabao Carbonated (Original) Carabao Carbonated (Sugar Free) Carabao Carbonated (Green Apple) Carabao Energy Drink (The PRC Market) Carabao Carbonated (Mandarin Orange)
glass bottle
+ B12
aluminum can
B12
aluminum can
Multivitamins
aluminum can
Multivitamins
Extract
aluminum can
Multivitamins
(1:4)
aluminum can
Multivitamins
aluminum can
Multivitamins
Flavour
aluminum can
Carbonated
aluminum can
Multivitamins
Flavour Domestic (mainly) Export Only Export in Asia First market: Afghanistan First market: UK First market: UK First market: UK The PRC Market First market: UK October 2001 2004 May 2015 February 2016 April 2016 August 2016 October 2016 March 2017 April 2018 10 THB (domestic) Differ in various countries 2,000 Riel (17 Baht) Differ in various countries 1.19 GBP 1.19 GBP 1.19 GBP 6 CNY 1.19 GBP
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Products Carabao Sport Carabao Drinking Water Carabao Coffee (Rich Aroma) Carabao Coffee (Espresso) Carabao Coffee (Robusta) Carabao Coffee (Espresso) Descriptions
glass bottle
& vitamins
caffeine)
& 1200ml
production
through Cash Vans Channel
1 pack
production
through Cash Vans Cannel and Tesco
pack
production
through Cash Vans Cannel and Tesco
production
through Cash Vans Channel, BigC and 7- Eleven
production
Cash Vans Channel, BigC and 7-Eleven
Domestic Market Launch Date May 2014 February 2016 July 2016 November 2016 Retail Selling Price 10 THB 7 & 12 THB 85 THB 10 THB
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Products Seaweed Dish Washing Liquid Peanuts Fish Snacks Toothbrush Razor Juice Retail Selling Price (THB) 5 10 5 5 10 10 10 Launch Date November 2015 April 2016 June 2016 July 2016 Products Fabric Softener Squid Snacks Cigarettes (10Skus)1 Toilet Cleaner Tissue Detergent Retail Selling Price (THB) 10 5 40 - 86 25 5 10 Launch Date August 2016 September 2016 October 2016 December 2016
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Note: As of December 2016
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Note Based on an assumption of THB 33.00 = 1 USD
Carabao Group PLC. As of 16 November 2018 Closing Price: THB 44.75 Ticker SET: CBG Reuter: CBG.BK Bloomberg: CBG:TB Google Finance: BKK:CBG Listing date 21 November, 2014 Listing Venue SET F&B, SET50 Par Value 1 Baht Shares outstanding (mil.) 1,000 Market Cap. THB 44,750mn/USD1.4 bn 52 weeks High/Low THB 108.50 / THB 40.75 Free Float 25.91% Foreign Limit 49.0% Dividend policy at least 40% of consolidated net profit EPS (TTM) THB 0.86 P/E (TTM) 52.3x P/BV 6.72x Dividend Yield 1.0% Auditor: EY Board of Directors 9 members (4 independent)
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WORLD CLASS WORLD CLASS
Carabao Group Public Co., Ltd. Tel: +66 2636 6111 Ext.882 Email : IR@carabaogroup.com www.carabaogroup.com/en
PRODUCT BRAND Investor Relations