Strategies to Drive Continued Growth Lowell McAdam President & - - PowerPoint PPT Presentation
Strategies to Drive Continued Growth Lowell McAdam President & - - PowerPoint PPT Presentation
Strategies to Drive Continued Growth Lowell McAdam President & CEO, Verizon Wireless John Killian EVP & CFO, Verizon January 15, 2010 Safe Harbor Statement NOTE: This presentation contains statements about expected future
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“Safe Harbor” Statement
NOTE: This presentation contains statements about expected future events and financial results that are forward-looking and subject to risks and uncertainties. For those statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The following important factors could affect future results and could cause those results to differ materially from those expressed in the forward-looking statements: the effects of adverse conditions in the U.S. and international economies; the effects of competition in
- ur markets; materially adverse changes in labor matters, including workforce levels and labor
negotiations, and any resulting financial and/or operational impact, in the markets served by us or by companies in which we have substantial investments; the effect of material changes in available technology; any disruption of our suppliers’ provisioning of critical products or services; significant increases in benefit plan costs or lower investment returns on plan assets; the impact of natural or man-made disasters or existing or future litigation and any resulting financial impact not covered by insurance; technology substitution; an adverse change in the ratings afforded our debt securities by nationally accredited ratings organizations or adverse conditions in the credit markets impacting the cost, including interest rates, and/or availability of financing; any changes in the regulatory environments in which we operate, including any loss of or inability to renew wireless licenses, and the final results of federal and state regulatory proceedings and judicial review of those results; the timing, scope and financial impact of our deployment of fiber-to-the-premises broadband technology; changes in our accounting assumptions that regulatory agencies, including the SEC, may require or that result from changes in the accounting rules or their application, which could result in an impact on earnings; our ability to complete acquisitions and dispositions; our ability to successfully integrate Alltel Corporation into Verizon Wireless’s business and achieve anticipated benefits of the acquisition; and the inability to implement our business strategies.
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Growth Focus in 2010
Increased scale advantage with Alltel acquisition 3G network quality advertising gaining momentum Take advantage of growing smartphone device portfolio and customer demand for smartphones Build large base of data customers before 4G launch Simplify customer experience to capture and retain high-value subscribers
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Streamlined Device Categorization
Voice & Text focused (1X connectivity) Wireless Application Protocol (WAP) Browsing Push-to-Talk Phones 3G – Faster connectivity HTML Browser Improved performance Enhanced features 3G Rev A – Upload & download speeds High-level Operating Systems & Multi-tasking Fastest performance Best features
Simple Feature Phone 3G Multimedia 3G Smartphones
Device Category Description Examples
Motorola DROID – Android
Over 10,000 Apps Speech Recognition
Blackberry Storm 2– Blackberry
Quad Band GSM / 3G UMTS Visual Voice Mail
Samsung Rogue
VZ Navigator Removable Memory
LG enV3
Family Locator Music Player
Samsung Intensity
1.3 Megapixel Camera Bluetooth
Samsung Trance
1.3 Megapixel Camera Bluetooth
Motorola Barrage
Push to Talk Dashboard
LG Chocolate Touch
Built-in FM radio V CAST Music with Rhapsody
Palm Pre Plus – Web OS
3G Hot Spots
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Data Pricing Strategy
Data Plans for Phones Data Plans for Mobile Broadband*
$40 $60 250 MB 5 GB $30 $10 $1.99 per MB 25 MB Unlimited
Simplify pricing structure
Reduced data pricing tiers for phones from 4 to 3 Mobile e-mail included as part of $10 and $30 data plans No change to mobile broadband data plans Data plans now required on all 3G phones $30 (Unlimited) for 3G smartphones $10 minimum plan for 3G multimedia phones Simple feature phones have the
- ption of $1.99 per MB or the
$10 or $30 plan
Drive higher data revenue
Usage: Usage:
* Mobile Broadband includes PC cards, Netbooks, MiFi
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Post-Pay Pricing Strategy
Single Line Family Share
$40 $60 $70 450 900 Unlimited
Simplify pricing structure
Reduced from 40 plans to 6 single line & 8 family share plans Two plan choices: “Talk” and “Talk & Text” Retail prepaid mirrors single line plans +$5 Better value Up-sell value of high-end plans Strengthen customer loyalty
Attract & Retain high value customers
Anytime minutes: Anytime minutes:
$60 $90 $80
Talk & Text Talk
$70 $90 $100 $120
700 1400 2000 Unlimited
Talk & Text Talk
$100 $120 $130 $150
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Anticipated Results
Overall revenue growth
Increased data penetration Gross add improvement at higher ARPU Churn improvement Lower-end customers migrating up to unlimited plans Risk from downward migration is low
Drive costs from business
Reduce call-in rate Increase self-service adoption
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