Colgate-Palmolive (India) Limited 2 Key Priorities Drive Sales - - PowerPoint PPT Presentation

Colgate-Palmolive (India) Limited

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Key Priorities

Drive Sales Growth Maximize Earnings Lead to Win

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Key Priorities

Drive Sales Growth Maximize Earnings Lead to Win

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• Superior Brand Engagement
• Innovation for Growth
• Winning in Emerging REs
• Continue to Strengthen GTM

Drive Sales Growth

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• Superior Brand Engagement
• Innovation for Growth
• Winning in Emerging REs
• Continue to Strengthen GTM

Drive Sales Growth

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Our Brand Purpose

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Bringing our philosophy to life

Bringing our philosophy to life

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#Championing Optimism through stories

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Driving Conversations

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Celebrating Real Heroes of Optimism

Anand Arnold

Wheelchair Olympian

SindhuTai (Maai)

Mother to 1400 Orphans

Divyanshu Ganatra

Visually Impaired Solo Paraglider

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Maximizing Special Days

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2.4Bn+ 1.6Mn+

Celebrating Smile Day

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A moment of pride Guinness World Record for 26,382 children brushing simultaneously at one venue

Most Trusted Oral Care Brand

9 yrs in a row!

Source – ET Brand Equity

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Bought by more & loved more

*v/s Q1 18 **v/s 2018| Source – Kantar HH Panel, IPSOS Brand Track

Colgate Household Penetration – Q1 ’20* Colgate Brand Love – 2019**

+300 bps +160 bps

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EXTENDING OUR PHILOSOPHY TO OUR BRANDS

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Every Day – A fresh start with Maxfresh!

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Winning with Naturals

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Oral Health  Overall Health

Impactful Brand Experience Campaign

Impactful TV communication YouTube Takeover 5 Mn engagement Delighting shoppers Both offline & online

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Continued focus on trials

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Encouraging Results

Impactful Brand Experiences

Awareness

+15%

New Triers

9x

Penetration

2x

Q1 20 Vs Q1 19 | Source – Kantar HH Panel, IPSOS Brand Track

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• Superior Brand Engagement
• Innovation for Growth
• Winning in Emerging REs
• Continue to Strengthen GTM

Drive Sales Growth

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New News in India’s #1 Brand Biggest Revolution in Oral Health in decades

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Our Best Ever Clinically Superior Technology

Clinical Studies

23+ 25+

Consumer Tests

10+

Years of Research

+18,000

PEOPLE PARTICIPATING

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Building strong teeth with Amino Shakti

Traditional Approach

Fluoride Arginine

Weakens bad bacteria Feeds good bacteria

4x

Strengthening Power for Teeth

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Re-launch like never before

Moms Led Digital 3.5 Mn Engagement 500k stores activated with in-store Communication highlighting ‘Andar se Strong’

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Black is Back – This time in toothpaste!

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Focused Premium Opportunity

Focused demand generation through digital High Impact MT Activation 1 SOM in MT

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Innovating in new sub-segments

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Colgate ZigZag

Neem

Colgate Superflexi

Charcoal

Colgate ZigZag

Charcoal

Bringing Naturals to Toothbrushes

Launching Colgate Bamboo toothbrush

Bamboo Handle Zero Plastic Packaging Bamboo Charcoal Infused Bristles Floss tip bristles

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Power up your brushing experience!

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Power up your brushing experience

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Exotic indulgence like never before

Exotic Indulgence like never before

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Launching Palmolive Hand Sanitizer

99.9%

Germ Kill

Cares

for your hands

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• Superior Brand Engagement
• Innovation for Growth
• Winning in Emerging REs
• Continue to Strengthen GTM

Drive Sales Growth

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Winning in Ecom

Dedicated Organization Distinctive Portfolio Customer Event partnerships

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Winning in Ecom

2016 2017 2018 2019

7x

Colgate E-commerce Business

Exit Q1 ‘19 Exit Q1 ‘20

+200 bps Colgate E-commerce SOM

Source – Customer scan SOM

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Winning in Modern Trade

Shopper focused portfolio Demand generation in-store

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Winning in Modern Trade

2014 2015 2016 2017 2018 2019

1.9x

Q1 ‘18 Q1 ‘20

+160 bps Colgate Modern Trade Business Colgate Modern Trade SOM

Source – Customer scan SOM

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• Superior Brand Engagement
• Innovation for Growth
• Winning in Emerging REs
• Continue to Strengthen GTM

Drive Sales Growth

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Winning with our stockists

Colgate-Palmolive voted as the most preferred manufacturer by distributor community

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13.6 8.3 7.7 5.9 5.3 5.3 5.3 4.7 4.1 Colgate Company A Company B Company C Company D Company E Company F Company G Company H Company I

Source – FMCG Ground Report by AIC

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Winning with Wholesale

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Leveraging technology to increase productivity

Two-way

Communication Data Dashboards

• n the Go

Technology to support Salesman Data Modelling & customized store order recos

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Ensuring availability during COVID

Leveraging local logistics vendors Leveraging technology for Contactless

• rder booking

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Key Priorities

Drive Sales Growth Maximize Earnings Lead to Win

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Finance Strategy

Sales/Volume Margin

Non-variable Overhead

Advertising Operating Profit

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Q4 2019-20

Net Sale

1,062.4 Cr

• 7.4%

14.6% 204.2 Cr +3.3% 64.4% +10 bps 24.7%

Advertising PAT Gross Margin EBITDA

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FY 2019-20

Net Sale

4,487.6 Cr +1.2% 14.0% 816.5 Cr +5.3% 65% +20 bps 26.8%

Advertising PAT Gross Margin EBITDA

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Net Sales

2,221 2,624 3,084 3,545 3,955 3,838 3,951 4,159 4,432 4,488 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20

10 Yr CAGR 9%

• Rs. Crores

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Gross Margin

60.7 60.0 59.5 60.4 62.9 61.5 62.6 64.2 64.8 65.0

56 58 60 62 64 66 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20

%

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Advertising

10.2 10.0 11.5 12.5 10.6 11.7 13.0 12.7 12.7 14.0

4.0 6.0 8.0 10.0 12.0 14.0 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20

%

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EBITDA

23.3 22.0 21.3 18.7 20.8 24.5 23.9 26.8 27.9 26.8

• 5.0

10.0 15.0 20.0 25.0 30.0 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20

%

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NPAT

403 446 497 540 559 581 577 673 776 816

100 200 300 400 500 600 700 800 900 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20

10 Yr CAGR 7%

• Rs. Crores

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EPS

14.8 16.4 18.3 19.8 20.6 21.4 21.2 24.8 28.5 30.0

• 5.0

10.0 15.0 20.0 25.0 30.0 35.0 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20

10 Yr CAGR 7%

%

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DPS

11 13 14 14 12 10 10 24 23 28

• 5

10 15 20 25 30 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20

Rs.

Prudent Financial Management

• Proactive Receivables Management
• Supplier payments on time
• Vendor finance program to address supplier liquidity
• Inventory coverage addressing flexibility requirement
• Continued sharp focus on costs across all lines

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Key Priorities

Drive Sales Growth Maximize Earnings Lead to Win

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Leading to win

Focused commitment on where we can make the greatest difference

People Performance Planet

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People – Our response to COVID

Solving for dental emergencies

• dentistsforme.com

Access to the underprivileged:

• Ration kits
• Oral Health packs

Partnering with Govt on Suraksha Stores initiative

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People – Our response to COVID

Warehouse Teams Factory Teams CD Teams

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People – Providing foundational support

To Provide Foundational Support to millions of Indians Bright Smiles Bright Future Campaign Bringing Oral Health education to children

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Performance

Reduction of Water Usage in Plants Self generated power @ Sri City 27% of Sanand is Wind Power Sourced Platinum LEED Certification across all sites

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Planet

Save Water Initiatives - Partnership with Water for People Women Self Help Group Empowering Children with Education

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