Goli Vada Pav No 1
Hum Hindustani… … Colgate… … Gillette… … Lux… … Bata… … Ray ban sunglass… … Cross pen… … Hyundai… … Nokia… … Compaq laptop Hindustani brand…
Ethnic food • Kellogg's story… • Ethnic food opportunity… – 100 crores population… – Target 50 crores… – 500 crores opportunity… – 5000 crores opportunity…
Why Vada Pav... Mobile food… Finger food… Fast food… • • •
Goli Vada Pav… a standardized product
Old Central Kitchen – Manual… but sop driven
Our logistics then… sop driven
• First store opened in February 2004 First store – Kalyan
Our first few stores… run thru sop
Can vada pav become like burger…
Our challenges • Wastages… • Pilferages… • Standardization… • Price fluctuation… • Chef based operations…
Our experiments… technology • Ultra violet rays… • Nitrogen gas chambers… • Blast chill refrigeration…
Goli vada’s processes… Theccha sent to VISTA from Goli Kitchen Besan purchasing Potato Washing Weighing Metal Detector Storing Packing in cartons Packing in plastic Potato peeling (12pkts each) Bags (22 each) Mixing with water and Counting Weighing Soda as per recipe Potato dicing Blanching at 100 deg Sorting Sealing Besan batter ready Celsius Blast freezing at -18 Potato sorting Storing at -18 degree Degree Celsius for Celsius in cold room 60 mins Potato smashing In Refer van Parfrying for 30 secs Adding Theccha to Dipping in Besan Potato batter Patty making Goli Kitchen Mixing In Refer van Goli Stores (Cold room)
Tracking vada’s Batch No: Exp Date: Mfg Date:
Frozen logistics…
Goli reaches stores in Nashik……..
Goli reaches to Aurangabad
Goli… Nagar
Bangalore -- Jayanagar
VV Puram Bangalore Gandhibazaar
Mathikere Banglore Banarghatta
Goli is now in 15 cities…. 100 stores in 18 months Maharashtra Outside Maharashtra • Nashik Bangalore • Aurangabad Coimbatore • Jalna Chennai • Nanded • Dhulia • Jalgaon • Ahmednagar • Latur • Beed • Jalna • Parbhani • Nagpur
Equipment standardized…
Frying made standardized….
Regular Vada Pav
Cheese Vadapav Schezwan Vadapav
Tikki Vadapav Mix veg Vadapav
Sabudana Vada Makkai Palak Vadapav
Is this the real difference…
Standardization… Manpower & Training Machinery Marketing Material Methods • • • • •
Sales Analytics… Concerns collections • Vada • Pav • Chutney • Oil • Frying Equipment • Packaging Material • Store Cleanliness • Boys’s personal hygeine • Sales Counter behaviour
Some GOLI words…. First aid root cause Five W & one H Five WHY…. Where When What Who How • • • • • • • •
Tata’s… Infosys… Goli… A new horizon…..
Vada pav… chai… Mumbai…
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