Strate tegies @ @ UAA June 2017 New str trategi egic c plan - - PowerPoint PPT Presentation

Student Enrollment Strate tegies @ @ UAA

June 2017

New str trategi egic c plan n with th 3 g goals ls for r th the next t 3 y years

STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA

• Ad

Advan ance ce a cultu ture e of instit itut utional ional excellen cellence ce that t inspi pires es and enables es stud uden ent, t, fa facu culty ty and staf aff f success ccesses es.

Remove barriers, improve access to advising, increase efficiencies

• More stud

uden ents ts persist ist and complete e their educat ation ional goals. s.

Increase retention for all new students.

• Graduate more students to fill Alaska’s needs.

Improve traditional graduation rates to 35% by AY25.

STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA

UAA Serves Southcentral Alaska

In-state 91% Out-of-state 8% International 2%

*Includes Alaska Native and Alaska Native Multi-Race

Unduplicated Headcount Part-time 60% 10,684 Non-degree seeking 29% 5,178 First-time freshmen 11% 1,900 Minority 33% 6,001 Alaska Native/American Indian* 10% 1,796 17,962

UAA Student Profile Fall 2016

STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA

1,044 1,047 1,016 1,048 910 872 841 2,221 2,405 2,380 2,187 2,073 2,005 1,900 5,808 5,938 5,201 5,061 4,672 4,690 5,049

20,559 20,699 19,825 19,629 18,649 18,116 17,962

5,000 10,000 15,000 20,000 25,000

Fall 2010 Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016

UAA Fall Closing Headcount Historic Trend

UAA Graduate Students UAA First-time Freshmen UAA Non-degree Seekers

Fall enrollment at UAA has declined each year since the record 20,699 in fall 2011.

Enro nrollm llment ent tr trend ends

UAA’s student population declined 13 13% from the peak in fall 2011. Credit hours declined 12% over the same period.

Contributors to decline:

• First-time freshmen: -20%
• Non-degree seeking: -13%
• Stop-out returns: - 14%
• Graduate level: -26%
• Transfers: -5%

STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA

Factor

• rs

s influenc luencin ing g enroll

• llment

ent & opportu tuni nities ties for gro rowth th

• Alaska populati

ation* n*

• Alaska unemployment rate
• Median

n Alaska Family y inco come me

• Statewid

wide High h School Gradua uates es

• Active Duty military
• UAA Ret

etenti ntion n rate 1st

st to 2nd nd year

• UAA Retention rate 2nd to 3rd year
• Non-degree seeking retention rate

ENVIRONMENTAL FACTORS:

A regression analysis examined multiple factors that could influence future enrollment. The factors in green were statistically significant.

• Anchorage area high school

graduates

• Out-of-state students & transfers
• Post-traditional returning learners
• Graduate students
• New master programs including

Dietetics and Nutrition, Applied Geological Sciences, and Public Policy.

TARGETS FOR GROWTH:

Leadership and data-informed planning are key to positively influencing enrollment and retention. Below are target populations for growing UAA enrollment.

STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA

Recruitment ruitment goals ls & str trategi egies Strategies

• Targeted marketing & recruitment
• Bridged recruitment-admissions-

enrollment using CRM

• Expanded recruitment team

specializing in key segments

• Improved admissions process
• Individual college and campus

Strategic Enrollment plans

Goals

• Increase enrollment yield from

Anchorage bowl high schools from 48% to 55%

• Increase out-of-state

enrollment percentage from 8% to 11%

• Increase number of stopped
• ut students who return to

UAA from 22% to 27% Challenges:

• Flat to minor population growth
• Perceptions of university decline due

to fiscal crisis

STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA

Retention ntion goals ls & str trategi egies es Strategies

• Vice Provost for Student Success
• EAB Student Success Collaborative
• Redesign Advising and Assessment
• Learning Commons/ Supplemental

Instruction

• Mid-Semester Grade Reports

Goals

• Increase retention of ALL

new entering students from year one to year two from 51% to 55%

• Increase retention of ALL

new entering students from year one to year three from 37% to 45% Challenges:

• Course availability & sequencing
• Financial aid

STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA

Enro nrollm llment ent projections rojections Growth Scenarios

• 6.5% growth – modest

increases through new recruitment, retention strategies

• 11.

1.1% growth – stronger increases through larger investments in recruitment, retention UAA Headcount 2020 Projections Factors that could impede projected growth:

• College of Education move
• Population loss
• Further University budget cuts
• Tuition increases

19,296 296 20,699 18,116 17,962 20,122 122

15,000 16,000 17,000 18,000 19,000 20,000 21,000 22,000

Fall 2010 Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 Fall 2017 Fall 2018 Fall 2019 Fall 2020