Story mapping: Build better products with a happier team Monica Obogeanu #agiletalks
Monica Obogeanu
Monica How I got here Obogeanu
Monica How I got here Obogeanu Computer Science Faculty Computers Degree CISCO Networking Academy
Monica How I got here Obogeanu Computer University Science Communications Department Faculty Computers Technical Degree Support CISCO Computer Networking Network Academy Implementation Website Updates
Monica How I got here Obogeanu Computer University Science Poken Communications Department Faculty Computers Technical QA Degree Support Analyst CISCO Computer Software Networking Network Testing Academy Implementation Website Prototyping Updates
Monica How I got here Obogeanu Computer University Science Poken How to Web Communications Department Faculty Computers Technical QA Community Degree Support Analyst CISCO Computer Software Startup Networking Network Testing Programs Academy Implementation Website Prototyping Operations Updates
Monica How I got here Obogeanu Computer University Science Poken MozaicLabs How to Web Communications Department Faculty Computers Technical QA Community Product Degree Support Analyst CISCO User Computer Software Startup Networking Experience Network Testing Programs Academy Design Implementation Website User Prototyping Operations Updates Support
Why storymaps ✓ Clarification technique ✓ Communication support ✓ Maximize the work not done ✓ Improve time estimations
Building the storymap ✓ Define the user (persona) ✓ Define the goal ✓ Define the main steps towards achieving the goal ✓ Detail each step ✓ Review & update ! Build at any level of detail you need
As a professional interested in agile practices I want to attend an event So that I learn about building products
Agile professional Attend event
Agile professional Find out event info Attend event
Agile professional Find out Secure a event info place Attend event
Agile Review professional Find out Secure a personal event info place profile Attend event
Agile Review professional Find out Save Secure a personal event info ticket place profile Attend event
Agile Review professional Find out Save Invite Secure a personal event info ticket friends place profile Attend event
Agile Review professional Find out Save Invite Secure a personal event info ticket friends place profile Attend event View event name View event description View event date & location View other participants
Agile Review professional Find out Save Invite Secure a personal event info ticket friends place profile Attend event View event RSVP Yes name View RSVP No event description View event Change date & RSVP location View other participants
Agile Review professional Find out Save Invite Secure a personal event info ticket friends place profile Attend event View Review event RSVP Yes basic info name View Add event RSVP No event specific description description View event Change date & RSVP location View other participants
Agile Review professional Find out Save Invite Secure a personal event info ticket friends place profile Attend event View Review Download event RSVP Yes basic info PDF name View Add event Get ticket RSVP No event specific on email description description View event Change Print date & RSVP location View other participants
Agile Review professional Find out Save Invite Secure a personal event info ticket friends place profile Attend event View Review Download Send event RSVP Yes basic info PDF email name View Add event Get ticket Share on RSVP No event specific on email Facebook description description View event Change Share on Print date & RSVP Twitter location View Share on other LinkedIn participants
Agile Review Find out professional Find out Save Invite Secure a personal about the event info ticket friends place profile event Attend event View Review Download Send event RSVP Yes basic info PDF email name View Add event Get ticket Share on RSVP No event specific on email Facebook description description View event Change Share on Print date & RSVP Twitter location View Share on other LinkedIn participants
Agile Review Find out professional Find out Save Invite Secure a personal about the event info ticket friends place profile event Attend event View Review Download Send Receive event RSVP Yes basic info PDF email newsletter name View link View Add event Get ticket Share on on RSVP No event specific on email Facebook Facebook description description View View link event Change Share on Print on Twitter date & RSVP Twitter location Receive View Share on link from other LinkedIn a friend participants
Agile Review Find out professional Give Find out Save Invite Secure a personal about the feedback event info ticket friends place profile event Attend event View Review Download Send Rate Receive event RSVP Yes basic info PDF email event newsletter name View link View Add event Get ticket Public Share on on RSVP No event specific on email comment Facebook Facebook description description View Private View link event Change Share on message Print on Twitter date & RSVP Twitter to location organizer Receive View Share on link from other LinkedIn a friend participants
Using the storymap - self-help ✓ Analyse the current situation ✓ Come up with alternatives & get feedback ✓ Put order in your thoughts ✓ Find holes in your understanding of the problem / customers
Using the storymap - planning ✓ Purpose: reach a solution that’s valuable, usable & feasible ✓ Involve the right people understands the user and/or customer understands the business goals understands the technical di ffi culties & opportunities ✓ Really think about what matters who? what? why? context of the user; what can go wrong + how you solve it; how long does it take to build? ✓ Look for minimum viable solutions to test assumptions ✓ … Make estimations?
Agile Review Find out professional Give Find out Save Invite Secure a personal about the feedback event info ticket friends place profile event Attend event View Review Download Send Rate Receive event RSVP Yes basic info PDF email event newsletter name View link View Add event Get ticket Public Share on on RSVP No event specific on email comment Facebook Facebook description description View Private View link event Change Share on message Print on Twitter date & RSVP Twitter to location organizer Receive View Share on link from other LinkedIn a friend participants
Agile Review Find out professional Give Find out Save Invite Secure a personal about the feedback event info ticket friends place profile event Attend event View Review Download Send Rate Receive event RSVP Yes basic info PDF email event newsletter name View link View Add event Get ticket Public Share on on RSVP No event specific on email comment Facebook Facebook description description View Private View link event Change Share on message Print on Twitter date & RSVP Twitter to location organizer Receive View Share on link from other LinkedIn a friend participants
As a professional attending an event I want to share the event with a friend on email So that I I encourage him to join
Agile professional Send event link on email
Agile professional Go to Send link Send event link on email
Agile Enter professional Go to friends’ Send link addresses Send event link on email
Agile Enter professional Go to Enter friends’ Send link email text addresses Send event link on email
Agile Enter professional Send Go to Enter friends’ email Send link email text addresses Send event link on email
Agile Enter professional Send Go to Enter friends’ email Send link email text addresses Send event link on email Go to Compose email with predefined link
Agile Enter professional Send Go to Enter friends’ email Send link email text addresses Send event link on email Go to Compose email with predefined link Go to Compose email with predefined link & text
Agile Enter professional Send Go to Enter friends’ email Send link email text addresses Send event link on email Go to Compose email with predefined link Go to Compose email with predefined link & text Open send email form (in app)
Agile Enter professional Send Go to Enter friends’ email Send link email text addresses Send event link on email Go to Compose email with predefined link Go to Compose email with predefined link & text Manually Enter text Open send enter Send with no email form email (in app) formatting addresses Select Enter text friends Preview & with from app Send formatting contacts
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