STAYSURE TOUR 1,7 K followers From March to December (final in Seychelles) 5 K followers 19 tournaments per year 10 K followers 16 host countries 1,8 M users of the web application 54 players per tournament 250 K users of the mobile application TV COVER Staysure Tour is broadcast across 50 countries, with 390 million homes viewing about 60 minutes, 5 days a week, 48 weeks a year More than 260 hours of broadcast $ 35 million values
Some legendary players and their winners THOMAS LEVET DARREN CLARKE COLIN MONTGOMERIE BERNHARD LANGER h 196 h 1967 1963 1957 Septemb ember er, 5 , 5th 1 Augus ust, 1 , 14th 1 June une, 2 23rd 3rd 19 Augus ust, 2 , 27th 1 Player yer o of 5 Ryde der Cup up (1 (1997, 99, 99, Fi First o of t the orde der of merit it betwee een Double Winn nner T The he M Masters ( (85 85 and nd Winner of Barcla lays B Brit itis ish O Open 200 002, 04 04, 06 06) 1993 93 a and 1 1999 99 93) 3) (2004 04) Winn nner o of 4 f 40 tournaments ts on the n the Winner o Wi of 13 f 13 tour urna nament nts on t n the he Player yer o of 8 Ryde yder Cup up Winn nner o of A And ndalousie O Ope pen n (2008) European To Eur Tour Europ opean Tour ur Capt ptain of 20 2010 Ryde der Cup up Winn nner o of t the he Spa Spain O Ope pen ( (2009) Winn nner o of o f one ne tournament on the n the Winner o of 2 2 tour urna nament nts on t n the he Wi Winner o of 32 f 32 tour urna nament nts on t n the he Winne ner o of t the F Frenc nch O h Open ( n (2011) PGA T A Tour PGA GA T Tour ur Europ opean Tour ur Player yer o of 2004 4 Ryde yder Cup up Winn nner o of 2 f 23 tournaments ts on the n the Winn nner o of T The he O Ope pen 2 2011 PGA C A Champi pions To Tourv
PARIS LEGENDS CHAMPIONSHIP 2018 PRO AM The day before the tournament, 2 amateurs and one professional player gathered in a team to play the course, set up as the tournament. A unique experience for your guests, followed by an amazing award ceremony MEMBERS PRO AM OFFICIAL ROLEX PRO AM • 24 teams • 25 teams • Award Ceremony at La Boulie club house • Award Ceremony at La Boulie club house THE TOURNAMENT • 2 000 visitors in three days (free entrance) • Iconic players on the field : Ian Woosnam, Thomas Levet, Phil Golding, Barry Lane, Jean Van de Velde, … • 2 VIP lunches • 2 private parties • Facebook Live and Canal+ broadcast
PARIS LEGENDS CHAMPIONSHIP 2018 THE TOURNAMENT TV 182 hours of broadcast 54 players (selected on the order of merit + 4 invitation) 188 million households reach 300 000 euros prize-money Broadcasted in 39 countries 8 000 visitors over the last two years 2,88 millions dollars of valorisation DIGITAL FRENCH PRESS Press launch / More than 20 press 400 followers 21 journalists on site 2k followers 72 % increase of press release in 2017 300 followers
PARIS LEGENDS CHAMPIONSHIP 2018
PARIS LEGENDS CHAMPIONSHIP 2019 PLC, 4 th EDITION THE PLACE THE DATE GOLF OLF D DE E LA BOULI LIE, E, RACING C CLUB D DE E FRA FRANCE From S September 17 17th th to to 2 22nd 2 2019 19 8 000 members at Racing Club de France • • Celebrates the « One Year After » the Ryder 1 200 members at La Boulie Golf Club • Cup with iconic players and former captains • 3 courses • First course was inaugurated in 1901 • Located 20km from les Champs Elysée
PARIS LEGENDS CHAMPIONSHIP 2019 PLC, 4 th EDITION TUESDAY, SEPTEMBER 17TH 2019 WEDNESDAY, SEPTEMBER 18TH 2019 THURSDAY, SEPTEMBER 19TH 2019 OPENING PRO AM OFFICIAL RENAULT Z.E PRO AM CELEBRITIES PRO AM • Reserved to the partners and their guests • Breakfast • Reserved to members or • Welcome gifts • Invitation only exteriors amateurs • 28 teams of 3 amateurs • Lunch • Breakfast • Buffet on the course • Welcome gifts • Welcome gifts • Award Ceremony at La Boulie • 10 teams of 3 amateurs • 28 teams of 3 amateurs • Buffet on the course JUNIOR PRO AM • Buffet on the course • Award Ceremony at La Boulie • Award Ceremony at La • In partnership with Ligue de Paris and Boulie Ligue Ile-De-France U10 • 9 teams selected • Shot-Gun • Snacks and gifts
PARIS LEGENDS CHAMPIONSHIP 2019 PLC, 4 th EDITION FRIDAY, SEPTEMBER 20TH 2019 SATURDAY, SEPTEMBER 21ST SUNDAY, SEPTEMBER 22ND 2019 2019 1ST PROFESSIONAL ROUND 3RD PROFESSIONAL ROUND 2ND PROFESSIONAL ROUND AND FINALE • Gates open • VIP Lunch • Gates Open • Gates Open • Members Party • VIP Lunch • VIP Lunch • Award Ceremony • Closing night and concert
PARIS LEGENDS CHAMPIONSHIP 2019 CUSTOMER TREATMENT NOTORIETY INTERNATIONAL IMAGE DIGITAL MERCHANDISING INCENTIVE
PARIS LEGENDS CHAMPIONSHIP 2019 CUSTOMER TREATMENT THE AMATEURS THE NON-GOLFERS OFFER Y ER YOUR CUSTOMERS ERS T TO PARTICI CIPATE E SUBM BMIT T TO Y YOUR CL R CLIEN ENTS BEG BEGINNERS A A IN THE P PREST STIG IGIO IOUS P US PRO A AM O OF TUESD SDAY, GOL OLF I INI NITIATION ON ON TUESDAY OR OR OR WEDNESDA DAY I INCLUDI DING G : WEDNESDAY, IN INCLUD LUDING : • Transfer by official car • Welcome gifts • Transfer by official car • Breakfast • Welcome gifts • Cart / Caddie • Breakfast • Course buffet • Clinic driving / putting / chipping • TrackMan animation (swing analysis • Discovery of a historic site of the capital and distance) • Cocktail dinner and awards ceremony
PARIS LEGENDS CHAMPIONSHIP 2019 CUSTOMER TREATMENT THE CUSTOMERS THE PROSPECTS SUB SUBMIT Y YOUR UR C CUST USTOMERS T TO PARIS SUBMIT Y YOUR P R PROSPECT ECTS T TO PART RTICI CIPATE E LEGENDS C S CHAMPIO IONSH SHIP IP O ON T THURSD SDAY, IN A UN IN UNIQ IQUE, SUR SURPRISE N NIG IGHT A AT P PARIS FRID IDAY O OR SA SATUR URDAY : : LEGENDS C S CHAMPIO IONSH SHIP IP O ON F FRIDAY NIGHT GHT : : • Transfer by official car • Transfer by official car • Welcome gifts • Welcome gifts • VIP access in hospitality and Open bar • Visit of a unique place of the capital • Gourmet Lunch • Casual and friendly atmosphere - • Tour of the course, and meeting with Presence of all players the best players in the world • FoodTrucks Festival • Surprise concert of a media personality (Just Marcel, Manu Lanvin, John Daly, …)
PARIS LEGENDS CHAMPIONSHIP 2019 NOTORIETY YOUR BRAND ASSOCIATED WITH THE NOTORIETY OF THE TOURNAMENT. ANNUAL WORK TO INCREASE THE VISIBILITY OF THE EVENT IN COLLABORATION WITH SPECIALIZED PRESS AGENCIES PRESS TV RADIO WEB DISPLAY
PARIS LEGENDS CHAMPIONSHIP 2019 IMAGE Your logo and your image visible throughout the event Invitation Flyer Jacket Magazine Golf Ball
PARIS LEGENDS CHAMPIONSHIP 2019 IMAGE Your logo and your image visible throughout the event Cart Flags Scorecard Information Sign Leaderboard
PARIS LEGENDS CHAMPIONSHIP 2019 IMAGE Your logo and your image visible throughout the event Course signage Interview Photocall Security badge Staff shirt
PARIS LEGENDS CHAMPIONSHIP 2019 IMAGE Your logo and your image visible throughout the event Official car TV screen TV banner for interview Chasuble
PARIS LEGENDS CHAMPIONSHIP 2019 DIGITAL YOUR IMAGE ASSOCIATED WITH ALL OUR NETWORKS AND SUBSCRIBERS DURING THE EVENT FACEBOOK TWITTER SITE INTERNET INSTAGRAM • Daily Tweet / Annual www.parislegendschampionship.com • Daily post / Annual • Daily post / Annual • Sharing information / • Sharing information / • Sharing information / Annual Annual • All information about the Annual tournament • Daily posts / Event • Monthly update Daily posts / Event • Daily Tweets / Event Sharing information / Event • • • Logo sponsors • Sharing information / Event • Sharing information / Event Pro Am registration • • Live « All Day Long » / Event • Daily sharing our Tweets • Insta Stories / Event • Commentator by : • Guests NEWSLETTER Daily sharing our posts by : • European Tour Follow-up on the • • • Staysure Tour • European Tour different games • French Golf • Staysure Tour • Sending information to a Federation (10 K • French Golf • Daily sharing our posts by : qualified CSP++ CRM database followers) Federation (5,6 K • European Tour and golf enthusiasts followers) • Partners Staysure Tour • • Players (ex : John • Partners • French Golf Federation Daly - 630 K • Players (ex : John (78 K followers) followers) Daly - 146 K • Partners followers) • Players (ex : John Daly - 152 K followers)
PARIS LEGENDS CHAMPIONSHIP 2019 INCENTIVE Your company, and your employees within the same event TEAM BUILDING • A strong incentive for your employees • Allow employees to integrate an event of magnitude and share moments • Weld and sensitize your teams to the sport • Admire in the field the image of their company and the equipment put in the place
PARIS LEGENDS CHAMPIONSHIP 2019 MERCHANDISING Your products visible and accessible to the general public VIP stand Products exhibition Exhibition of products Sales Area on the cours
Morgane GAIDDON Benjamin BRUNEAU Event Manager Head of Development m.gaiddon@pitchandplay.ch b.bruneau@pitchandplay.ch +33 6 47 26 34 33 +33 6 62 67 39 26 Pi Pitch & & Pl Play SA 1, Rue Pedro Meylan 1208 Genève
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