ShotLink: The PGA TOUR's Data Collection System How it is used; - - PowerPoint PPT Presentation

SLIDE 1

The PGA TOUR's Data Collection System – How it is used; what has been learned

ShotLink:

Steve Evans SVP Information Systems

SLIDE 2

Introduction

• ShotLink Supports:

– 3 TOURs: PGA TOUR, Champions Tour,

Nationwide Tour

– 100 tournaments

SLIDE 3

Agenda

• Collecting Data: The ShotLink System

– How ShotLink works – Our data set

• Distributing Data: How is it used?

– Fan Enhancements

• Analyzing Data: What have we learned?

– Enhanced Broadcast Statistics – Improving Amateur Play – New Stats to Measure Professional Play

• ShotLink Intelligence / Prize

SLIDE 4

The Vision:

• To turn data into information,
• information into knowledge,
• knowledge into entertainment
• “Every Shot, Every Player, Real Time”

Collecting Data: The ShotLink System

SLIDE 5

Volunteers

Walking Scorers

Volunteers

Laser Operators

SLIDE 6

• Tournament Results from 1916 – present *
• 1983 – 1992: Round statistics
• 1992 – 2001: Hole by hole statistics
• 2001 – 2002: Shot-level data **
• 2003 – present: Quality shot-level data ***

* 1916 – 1980 contains results that may be incomplete

** 2001 – 2002 Shot-level data at varying levels of quality (Ramp up period for ShotLink)

*** Shot-level data available for PGA TOUR only

A Summary of our Data Set – Across 3 Tours

SLIDE 7

• 9,000 Tournaments
• 4,000 Courses
• 28,000 Players
• 741,000 Results Records (1 per player per event)
• 1,000,000 Scorecards
• 18,000,000 Hole-level entries
• 21,000,000 Shot-level entries
• Highly structured data set
• Distance data accurate to +/- 2” on the green and

+/- 1 yard on the fairway (on average)

A Summary of our Data Set – Across 3 Tours

SLIDE 8

Distributing Data: How is it Used?

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Internet

SLIDE 9

• Introduction of color LED Scoreboards

Distributing Data: Fan Enhancements

SLIDE 10

• Expansion of large format video walls

Distributing Data: Fan Enhancements

SLIDE 11

• Mobile Device Policy

Distributing Data: Fan Enhancements

SLIDE 12

Analyzing Data: What Have we Learned?

• Better broadcast statistics
• Compare amateur data to the professionals
• Introduction of new stats

– Strokes Gained - Putting

Ten years of ShotLink Data -

SLIDE 13

Analyzing Data: Broadcast Statistics

SLIDE 14

• Short : 55%
• Made : 4%
• Long : 41%

30-Handicap 20-Handicap

• Short : 44%
• Made : 6%
• Long : 50%

Dave Pelz Analysis of Amateur Play at the WAHC

SLIDE 15

0-Handicap

• Short : 44%
• Made : 10%
• Long : 46%

Dave Pelz Analysis of Amateur Play at the WAHC

SLIDE 16

TOUR Pro

• Short : 15%
• Made : 15%
• Long : 70%

Dave Pelz Analysis of Amateur Play at the WAHC

SLIDE 17

Stroked Gained - Putting

• A result of our ShotLink Intelligence program

which is powered by CDW

• New stat in 2011
• Based on research from Columbia University

(Broadie) extended by MIT (Graves)

• First putting stat that values the distance of

the putt

• Which is better: A 2-putt from 8' or a 2-putt

from 33'?

– At 7' 8" a 2-putt loses ½ a stroke – At 33' a 2-putt neither gains nor loses strokes

SLIDE 18

Strokes Gained - Putting

• If you miss two 8' putts, you lose 1 stroke
• Which means…

– You have to make two additional 8' putts… OR – You have to make a 14' putt and a 5' putt… OR – You have to make a 100' putt…

• 70% of PGA TOUR winners finish the event ranking in

the top 15. They average 1.25 strokes per round better than the field in those victories – Just to get back to even!

SLIDE 19

Introducing: The ShotLink Intelligence Prize

SLIDE 20

ShotLink Intelligence Prize

• Challenges Academics to find the best use of ShotLink Data
• Available to all ShotLink Intelligence Participants
• Details available at www.pgatour.com/ShotLinkIntelligence
• Papers Due November 1, 2012
• Best paper receives $25,000 technology gift for their

university

• Winner Announced no later than March 31, 2013
• Working with The Journal of Quantitative Analysis in Sports

(JQAS) regarding a special golf issue

SLIDE 21

These Guys Are Good