SLIDE 1
STAY-cation
- Middle and High School Students Ride HART for Free
with School ID
- Ages 18 and under
- March 1 – June 10, 2016
- Includes HART Local, Limited Express, MetroRapid,
STAY-cation A collaboration between HART & Hillsborough - - PowerPoint PPT Presentation
STAY-cation A collaboration between HART & Hillsborough - - PowerPoint PPT Presentation
STAY-cation A collaboration between HART & Hillsborough County Public Schools STAY-cation Middle and High School Students Ride HART for Free with School ID Ages 18 and under March 1 June 10, 2016 Includes HART Local,
SLIDE 2
SLIDE 3
STAY-cation
Trip Statistics
41,028 48,585 54,380 60,929 61,843 47,855 10,000 20,000 30,000 40,000 50,000 60,000 70,000 March 2015 March 2014 March 2013 April 2012 April 2011 April 2010
STAY-cation Trips
STAY-cation Trips
In the past six years, HART had provided a total of 347,620 trips to this age group.
SLIDE 4
STAY-cation
Primary Promotional Material
SLIDE 5
HART
Marketing Efforts
Paid Media Non-Paid Media
* Tampa Tribune (Friday Extra) * Flyers on buses * TBO.com (Things to Do) * goHART.org Homepage (promotional carousel) * Centro Mi Diario * Bus Annunciator (English & Spanish) * Florida Sentinel Bulletin * HART Email Signature Block (33,000+ first * La Gaceta generation emails per month) * Facebook * HART Social Media Outlets (incl. Facebook) * Distribution at Community Relations Events * Distribution to Hillsborough County Public Libraries * Postings at HART Retail Sales Outlets
SLIDE 6
Multi-Channel Communication Efforts
- District Website
- School Websites
- Social Media
- MySpot (HCPS Parent Portal)
- Newsdesk
- ParentLink Email Blasts
- ParentLink Phone Calls
- School Site Promotion
SLIDE 7
Long Term Goals
- Tracking ability
- Increased ridership
- Expanded routes near schools
- Collaboration of Magnet / Choice busing
- Increased transportation options for students with
extra curricular activities
- Increased awareness among students about public