STAY-cation A collaboration between HART & Hillsborough County Public Schools
STAY-cation • Middle and High School Students Ride HART for Free with School ID • Ages 18 and under • March 1 – June 10, 2016 • Includes HART Local, Limited Express, MetroRapid, In-Towner, and HARTFlex Services
STAY-cation Trip Statistics In the past six years, HART had provided a total of 347,620 trips to this age group. STAY-cation Trips 70,000 61,843 60,929 54,380 60,000 48,585 47,855 50,000 41,028 40,000 30,000 20,000 10,000 0 March 2015 March 2014 March 2013 April 2012 April 2011 April 2010 STAY-cation Trips
STAY-cation Primary Promotional Material
HART Marketing Efforts Paid Media Non-Paid Media * Tampa Tribune (Friday Extra) * Flyers on buses * TBO.com (Things to Do) * goHART.org Homepage (promotional carousel) * Centro Mi Diario * Bus Annunciator (English & Spanish) * Florida Sentinel Bulletin * HART Email Signature Block (33,000+ first * La Gaceta generation emails per month) * Facebook * HART Social Media Outlets (incl. Facebook) * Distribution at Community Relations Events * Distribution to Hillsborough County Public Libraries * Postings at HART Retail Sales Outlets
Multi-Channel Communication Efforts • District Website • School Websites • Social Media • MySpot (HCPS Parent Portal) • Newsdesk • ParentLink Email Blasts • ParentLink Phone Calls • School Site Promotion
Long Term Goals • Tracking ability • Increased ridership • Expanded routes near schools • Collaboration of Magnet / Choice busing • Increased transportation options for students with extra curricular activities • Increased awareness among students about public transportation as it expands in the area
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