Spring/2016 TABLE OF CONTENTS 3 Introduc3on 6 - - PDF document

spring 2016
SMART_READER_LITE
LIVE PREVIEW

Spring/2016 TABLE OF CONTENTS 3 Introduc3on 6 - - PDF document

Spring/2016 TABLE OF CONTENTS 3 Introduc3on 6 Our Organiza3on 8 Our Products 9 Grapes and Vineyard 10 The Cellar 12 Marke3ng and


slide-1
SLIDE 1

Spring/2016 ¡

slide-2
SLIDE 2

2 ¡

Confidential and Privileged | Podernuovo a Palazzone

Introduc3on ¡

3 ¡

Our ¡Organiza3on ¡

6 ¡

Our ¡Products ¡

8 ¡

Grapes ¡and ¡Vineyard ¡

9 ¡

The ¡Cellar ¡

10 ¡

Marke3ng ¡and ¡Communica3on ¡

12 ¡

Distribu3on ¡

19 ¡

Appendix ¡1: ¡Team ¡ Appendix ¡2: ¡Products ¡ Appendix ¡3: ¡Ra3ngs ¡ Appendix ¡4: ¡Special ¡Formats ¡ Appendix ¡5: ¡The ¡Olive ¡Oli ¡Project ¡

21 ¡

TABLE ¡ ¡OF ¡ ¡CONTENTS ¡

Major ¡Clients ¡

20 ¡

slide-3
SLIDE 3

3 ¡

Confidential and Privileged | Podernuovo a Palazzone

About ¡Bulgari ¡ and ¡Podernuovo ¡a ¡Palazzone ¡

Sotirio Bulgari, born in 1857, was the founder of the Bulgari dynasty. He first opened a small store in the very centre of Rome, in Via Sistina and moved several years later to Via Condotti to create the legendary jewels that are appreciated all over the world today using the most precious stones. Many years have gone by, and four generations later Giovanni Bulgari, the son of Paolo, has started a venture in wines, continuing the same quest for excellence and commitment to elegance and beauty as his great, great grandfather had started. The Podernuovo estate was bought in 2004 by Paolo and Giovanni Bulgari and is located in the Southern tip of Tuscany, positioned within a triangle between Umbria and Lazio. The 54 acres of vineyard at Palazzone are part of the municipality of San Casciano dei Bagni, an ancient thermal retreat. The previously abandoned vineyard was completely replanted in 2007 and its South-East exposure imparts the wines its structure and elegance. The variegated soil goes from clayey and chalky, to sandy and pebbly, an ideal environment, combined with a mild climate: warm summers and relatively cold winters and moderate rainfall. The altitude of the vineyard is of 340 to 380 meters above sea level capitalizing on its natural slight slopes to avoid water stagnation.

INTRODUCTION ¡ ¡

slide-4
SLIDE 4

4 ¡

Confidential and Privileged | Podernuovo a Palazzone

Historical ¡voca3on ¡

Centuries ago Podernuovo a Palazzone was a staging post along the branch of the Via Cassia, the important Roman consular road. Subsequently, it became a trading outpost for Castello of Fighine, a middle age castle, which also owned the farming estate of Podernuovo. Today the vineyard lies within an untouched and authentic piece of Tuscany, were the countryside is still farmed in respect of the territories’ environmental balance and its ancient agricultural history. This Region’s vineyards have been tended since the Middle Ages thus creating a special energy and motivation for those who work here to produce excellent wines. Everyone here knows to be part of the region’s history, perpetuating centuries old tradition and craftsmanship, honouring nature as well as their ancestors. “Vocation” is an important concept at Podernuovo a Palazzone, it refers not only to the people who have elected wine- making and tending the land as the main focus of their lives, but also to the land itself, which through the centuries has always been called a noble mission.

INTRODUCTION ¡ ¡

slide-5
SLIDE 5

5 ¡

Confidential and Privileged | Podernuovo a Palazzone

Why ¡the ¡Company ¡ was ¡founded ¡

The vineyard is a personal project and investment of Paolo and Giovanni Bulgari. They already own other estates in and around Tuscany and have always been passionate about nature in general and wine in particular. In 2004 Paolo and Giovanni discovered Podernuovo, a small village close to Palazzone. They fell in love with this authentic piece of land and decided to purchase the estate and start to produce wine with the following objectives:

  • To make elegant wines with simplicity
  • To realize this project with strong content and great passion in a contest of full

respect of the environment

  • To improve the “made in Tuscany” asset

INTRODUCTION ¡ ¡

slide-6
SLIDE 6

6 ¡

Confidential and Privileged | Podernuovo a Palazzone

Business ¡Culture ¡

The company has been established with a long term vision in order to improve the full potential of the terroir for the production of extraordinary wines. Employees and Management are empowered in order to capitalize on each individual talent and commitment with a strong culture of respect for nature and the environment.

Management ¡Culture ¡

Our Management team combine various business background from Bulgari and from inside the wine industry bringing a global prospective to our company. For further info please refer to Appendix 1.

PNAP ¡Headquarter ¡

The company operates out of the winery’s headquarter located in the estate.

OUR ¡ ¡ORGANIZATION ¡ ¡

slide-7
SLIDE 7

7 ¡

Confidential and Privileged | Podernuovo a Palazzone

Management ¡and ¡Employees ¡

The company is managed by Giovanni Bulgari (CEO), Giulio Figarolo di Gropello (CFO and Managing Director) and Francesca Zanoni as board member (Marketing & Communication). Matheus de Carvalho in charge of Sales, Stefania Aggravi in charge

  • f Logistics and Administration, Stefano Piccio as winery master, Giorgio Gigliotti

as vineyard master. The above team is coordinating a group of approximately 15 full time employees plus a number of part-time workers. An external oenologist works as a consultant. For more details see Appendix 1.

OUR ¡ ¡ORGANIZATION ¡ ¡

slide-8
SLIDE 8

8 ¡

Confidential and Privileged | Podernuovo a Palazzone

The ¡winery ¡focus ¡

  • n ¡the ¡produc3on ¡of ¡three ¡

great ¡red ¡wines ¡

Therra a Tuscany blend of Montepulciano, Sangiovese, Cabernet Sauvignon and Merlot. Argirio a Cabernet Franc. Sotirio a Pure Sangiovese. Sotirio, Argirio and Therra are wines that appeal to those who appreciate excellence obtained by combining outstanding vineyards with unparalleled commitment. According to the poet Valentino Zeichen “Wine is the source of all poetry: I believe all classical Greco Roman poetry was produced by wine. Wine suddenly moves us closer to the truth, to knowledge, all the rest is foolishness”. Production target 150.000 bottles. Target will be reached with the 2014 vintage For all details on our products please refer to Appendix 2.

OUR ¡ ¡PRODUCTS ¡

slide-9
SLIDE 9

9 ¡

Confidential and Privileged | Podernuovo a Palazzone

Grape varieties: mainly Sangiovese, followed by Montepulciano, Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot and Malbec. The property extends over 55 hectares of which 22 are vineyards and lies in a beautiful setting where the demanding conditions that draw out the best in grapes are endowing them with temperament. The rigorous climate and terroir create character in a wine. Among the many different elements that make Podernuovo a Palazzone unique are its climate cycles and its vineyards located in different altitudes and sun exposures. The terroir is contained between Monte Cetona and other nearby hills and it is not over affected by the presence of large lakes or reservoirs. The range of temperatures between day and night are extreme, and the same is true for the summer and winter. Working the land is hard work but vital for our type of agriculture. For

  • ur grapes to be healthy and productive they have to be submitted to a significant temperature
  • stress. This confers the unique structure and richness to our wines.

GRAPES ¡ ¡AND ¡ ¡VINEYARD ¡ ¡

slide-10
SLIDE 10

10 ¡

Confidential and Privileged | Podernuovo a Palazzone

The “jewel” of the estate is without doubt the cellar that hosts all the production premises. Designed to perfectly blend-in with the landscape, it is a prime example of highly functional but entirely non invasive architecture. The estate uses geothermal sources to heat and cool the entire wine production and aging process, the solar power plants are used for energy to guarantee a harmonic approach to the landscape. Through a long corridor one gets access to all the production premises, from the vinification, maceration to the aging of the wines to the packaging and shipment. The tasting room whit its unparelleled view on the entire process and also on the landscape completes the experience. Gardens and terrace surround the wine cellar that was conceived by Alvisi Kirimoto &

  • Partners. The walls are very thick and the structure of the cellar follows the ground’s
  • morphology. The cellar in its Siena coloured tones perfectly integrates into the landscape.

THE ¡ ¡CELLAR ¡ ¡

slide-11
SLIDE 11

11 ¡

Confidential and Privileged | Podernuovo a Palazzone Confidential and Privileged | Podernuovo a Palazzone

The cellar was designed by prominent architect Massimo Alvisi of Alivisi-Kirimoto & Partners, an international firm with a strong focus on sustainability and eco-consciousness. As everyone who works at Podernuovo will confirm, land and nature are the most important elements of this project. The challenge was to build a cellar that could “support” nature, let the wines mature, without being invasive. Perfectly in line with our winemaking philosophy, Alvisi managed to design an elegant, modern yet simple, functional, efficient and above all environmentally sustainable building with breath-taking views. Massimo Alvisi commented “Beauty in my mind is mainly related to function, and a building is functional if the people who work in it enjoy its surrounding, feel the space around them as serene and not oppressive. I find this place very beautiful”.

THE ¡ ¡CELLAR ¡ ¡

slide-12
SLIDE 12

12 ¡

Confidential and Privileged | Podernuovo a Palazzone

The logo designed by Japanese architect and designer Junko Kirimoto is a reference to a vineyard picture taken many years ago by Giovanni’s mother at his grandmother’s vineyard near Rome, a place where Giovanni has spent a lot of time during his childhood. The designer has reproduced the vineyard by using a Japanese paint brush using the colour of

  • ur wine. We believe this logo ideally represents the elegance and simplicity that are the core

element of our philosophy. Marketing and Communication is managed by Francesca Zanoni who has worked for many years at Bulgari before joining Podernuovo a Palazzone. Francesca is well acquainted with the family; in her view, the core element of this project is Giovanni Bulgari’s sense of excellence and elegance that can be applied from wine to his communication. She knows the level of excellence that Bulgari family strives to achieve neither related to cost of the wine nor their family name but rather to the DNA and she is there to make this known. The aim is to promote the wines of Podernuovo a Palazzone in all media worldwide - with the added challenge of creating a network of interesting people and potential customers - covering all aspects, from the product, to the public and corporate image.

MARKETING ¡ ¡AND ¡ ¡COMMUNICATION ¡ ¡

slide-13
SLIDE 13

13 ¡

Confidential and Privileged | Podernuovo a Palazzone Confidential and Privileged | Podernuovo a Palazzone

A press kit can be downloaded directly from our website www.podernuovoapalazzone.com

MARKETING ¡ ¡AND ¡ ¡COMMUNICATION ¡ ¡

slide-14
SLIDE 14

14 ¡

Confidential and Privileged | Podernuovo a Palazzone

MARKETING ¡ ¡AND ¡ ¡COMMUNICATION ¡ ¡

slide-15
SLIDE 15

15 ¡

Confidential and Privileged | Podernuovo a Palazzone

Our Website www.podernuovoapalazzone.com Our Facebook Page www.facebook.com/podernuovoapalazzone

MARKETING ¡ ¡AND ¡ ¡COMMUNICATION ¡ ¡

slide-16
SLIDE 16

16 ¡

Confidential and Privileged | Podernuovo a Palazzone

Our App “Pure Rubies” Is our app magazine that can be downloaded on iPad and contains several interviews to winemakers and wine lovers that are involved in our project

MARKETING ¡ ¡AND ¡ ¡COMMUNICATION ¡ ¡

slide-17
SLIDE 17

17 ¡

Confidential and Privileged | Podernuovo a Palazzone

Podernuovo a Palazzone’s Marketing policy foresees the creation of special events where the wines are presented to selected audiences. Furthermore a series of tasting events take place every year in cooperation with our local distributors. Special tastings for important wine connoisseurs are organized at the winery.

MARKETING ¡ ¡AND ¡ ¡COMMUNICATION ¡ ¡

slide-18
SLIDE 18

18 ¡

Confidential and Privileged | Podernuovo a Palazzone Confidential and Privileged | Podernuovo a Palazzone

Sponsorship, Donation and Philanthropy Besides sponsoring local activities Podernuovo is engaged on funding a specific non profit project in Naples: Piano Terra was established at the beginning of 2008 with the

  • bjective of promoting projects to support the couple mother-child and, more generally,

parenthood and family. Its goal is to support the individual in all its forms and expressions and it seeks to engage in projects that pursue such a goal. In general the company will focus every year part of the marketing budget in creating events that can be associated to fundraising for non profit projects

MARKETING ¡ ¡AND ¡ ¡COMMUNICATION ¡ ¡

slide-19
SLIDE 19

19 ¡

Confidential and Privileged | Podernuovo a Palazzone

Our wines are currently distributed in USA, Greater China, Hong-Kong, Singapore, Dubai, Australia, Germany, Switzerland, Denmark, Sweden, and Italy. Information on our distributors can be found in Appendix 4.

DISTRIBUTION ¡ ¡

South ¡Australian ¡ Ca_le ¡Co ¡Pty ¡Ltd ¡ Feinkost ¡Farnetani ¡ Mallorca ¡S.L. ¡

slide-20
SLIDE 20

20 ¡

Confidential and Privileged | Podernuovo a Palazzone

Examples ¡of ¡Podernuovo ¡ major ¡clients ¡2015-­‑2016 ¡

AIRLINE Cathay Pacific HOTELS & CLUBS Aman Resorts - Beijing Belleair Country Club - Florida Bulgari Hotels & Resorts – Milan Cordis Hotel – Hong Kong Crystal Tree Golf Club – Chicago Drake Hotel – Chicago Four Seasons - Los Angeles Four Seasons - Houston Grand Chalet - Gstaad Hotel Bel Air - Los Angeles Hotel Fieldmann - Munster JW Mariott - Shanghai Kee Club - Hong Kong & Shanghai Kowloon Shangri-la - Hong Kong Le Languedoc Inn – Nantucket Manchester Grand Hyatt – San Diego Port Washington Yacht - New York Press Club - San Francisco Ritz Carlton - Shanghai, Chengdu Ritz Carlton – DFC Dubai Shangri-la China World Hotel - Beijing Soho House – West Hollywood Waldorf Astoria - Shanghai Xiao Nanguo Group - Shanghai

¡ ¡

MAJOR ¡CLIENTS ¡

RESTAURANTS Acqua Al 2 – Littleton (Zagat 26) Acquerello - San Francisco (2 Stars – Zagat 28) Acquolina – Roma (1 Star) Bavette’s – Chicago (Zagat 26) Bazins On Church – Vienna (Zagat 26) Bice Ristorante – San Diego (Zagat 26) Brennan’s – Houston (Zagat 27) Castello di Fighine – Palazzone (1 Star) Club A Steakhouse – New York (Zagat 26) Coda Del Pesce – Isle Of Palms East By Northeast – The Hamptons NY Gonpachi - Hong Kong (Kill Bill Restaurant) Hereford Beefstouw - Denmark, Sweden, Greenland - Various sites Hirschberg – Zurich Il Capriccio – Waltham (Zagat 28) I Quattro Passi – Nerano (2 Stars) Il Posto - Denver Klein Helgoland - Fur La Parolina – Trevinano (1 Stars) La Pergola – Roma (3 Stars) Lai Bun Fu – Hong Kong Le Dome de Cristal – Hong Kong Les Nomades – Chicago (Zagat 27) Luca – Denver (Zagat 28) Mango Tree - Hong Kong Marea Restaurant - New York (Zagat 27) Metamorfosi – Roma (1 Star) Ming Court – Hong Kong (2 Stars)

  • Mr. C – Beverly Hills (Cipriani Family)

Obicà – New york Opera Bombana – Beijing Osteria Mozza - Singapore Panzano – Denver (Zagat 26) Pollen – Gardens By the Bay - Singapore Ritzi Restaurant - Mallorca Rivea By Alain Ducasse - London Talvo by Dalsass - St. Moritz (1 Star) Soho House – West Hollywood The Tasting Room – Frederick (Zagat 27)

¡ ¡

WINE SHOPS & WINE ONLINE Wine.com - USA Lot18 – New York Surdyk’s Liquor – Minneapolis Pernet – Gstaad Oliver’s Market – Santa Rosa Yankee Sturbridge - Massachussets Zachys – New York Convitis – Italy - Europe Enoteca Guerrini – Rome Ferro Wine – Northern Italy

¡ ¡

slide-21
SLIDE 21

21 ¡

Confidential and Privileged | Podernuovo a Palazzone

Giovanni Bulgari CEO and co-founder. Giovanni has worked at Bulgari in various departments from 1998 to 2005 when he decided to pursue his major interest by assuming the management of the Tenuta di Corbara estate in Umbria. In 2010 he joined the board of Podernuovo and was appointed CEO. Speaks English. Giulio Figarolo di Gropello MD and CFO. Giulio after 10 years in the reinsurance industry has founded Italre group in 1987, the company became leader in Italy and was sold to the Willis Group in 2003. From 2003 to 2008 Giulio has been CEO for all South European activities of Willis Re. Giulio joined the board of Podernuovo in 2010 and was appointed Managing Director and CFO in 2011. Giulio has been a board member of Bulgari from 1996 to 2011 and member of the international committee of MOMA/PS1 from 1996 to 2004. Speaks English and French. Francesca Zanoni

  • Communication. Francesca started her career at Shandwick in Milan, where she worked on

international clients. From 1995 through 2006 she was in charge of the Corporate & Financial communication for Bulgari, and covered then the position of External Relations Senior Director taking care of the over 50 press offices the company had worldwide. In 2006 she started working as a consultant on communication strategy and crisis management mainly in the luxury, art and food segments. Speaks German and English. Matheus de Carvalho Sales Manager. Matheus graduated from the University of Bologna, where he presented a thesis on Marketing for wine start-ups. From 2007 to 2009 he worked as sales representative in a factoring company in Milan. From 2009 to August 2011 he worked in the Sales Department at Falesco and entered the Podernuovo in September 2011. Speaks Portuguese, English and Spanish. Stefania Aggravi Logistics and Administration. Stefania has worked in charge of the administration office for 19 years at Gavioli winery, a well known “metodo classico” sparkling wine producer in

  • Tuscany. Speaks English and French.

Stefano Piccio Winery master. Stefano has over 20 years of experience in the wine industry. Since 1998 he has been instrumental in the start up of Tenuta di Trinoro in Val d’Orcia and Tenuta di Passopisciaro in Sicily were he has been in charge of the wine process, the agronomics and

  • employees. From 2008 to 2011 he has been in charge of a smaller operation in Tuscany. He

has joined Podernuovo to be in charge of the winery and to supervise the agronomics of the estate in cooperation with the oenologist. Speaks French and Spanish. Giorgio Gigliotti Vineyard master. Started at Podernuovo a Palazzone in 2008 as a member of the vineyard

  • workforce. In 2012 he became the Podernuovo a Palazzone vineyard master.

APPENDIX ¡ ¡1 ¡

Team ¡

slide-22
SLIDE 22

22 ¡

Confidential and Privileged | Podernuovo a Palazzone

The following pages illustrate the production of the winery since inception. Availability of the products changes according to sales and formats. Please check with your contact for information. APPENDIX ¡ ¡2 ¡

slide-23
SLIDE 23

23 ¡

Confidential and Privileged | Podernuovo a Palazzone

APPENDIX ¡ ¡2 ¡

Therra ¡2012 ¡

  • IGP Tuscany blend
  • Grapes: Sangiovese, Montepulciano, Cabernet

Sauvignon, Merlot

  • Size: 17 hectares (42 acres)
  • Training system: spurred cordon and Guyot
  • Soil: clayey, chalky, sandy, pebbly
  • Harvest: first half of September
  • Production: 5200kg per hectare
  • Vinification: maceration on the skins for 20 days;

alcoholic fermentation at controlled temperature in stainless steel basins; malolactic fermentation in barriques; ageing for 12 months in 225Lt barriques and 4 months in cement tanks. Ageing for 12 months ageing in bottles. Winemaker notes Deep ¡ruby ¡red ¡color ¡with ¡violet ¡hues ¡with ¡hints ¡of ¡blueberries, ¡ pomegranate ¡and ¡cinnamon ¡on ¡the ¡finish. ¡ Full ¡bodied ¡and ¡intense, ¡very ¡tasty ¡with ¡sweet ¡tannins ¡with ¡a ¡ ¡ very ¡persistent ¡agertaste.

slide-24
SLIDE 24

24 ¡

Confidential and Privileged | Podernuovo a Palazzone

Argirio ¡2013 ¡

  • IGP Tuscany Cabernet Franc
  • Grapes: Cabernet Franc, Cabernet Sauvignon
  • Size: 3 hectares (about 7 acres)
  • Training system: spurred cordon
  • Soil: clayey with limestone stripes
  • Harvest: first half of October
  • Production: 4500kg per hectare
  • Vinification: marceration on the skins for 20 days;

alcoholic fermentation at controlled temperature in 15Hl Oak Vats; malolactic fermentation in 225Lt barriques; ageing for 6 to 8 months in 225Lt barriques, 4 to 6 months in cement tanks. Ageing for 12 months in bottles. Winemaker notes A great Tuscan wine from Cabernet Franc, with a touch of Cabernet Sauvignon. Fine and elegant, intense ruby red color with purple highlights and blacks hues. On the nose can be perceived aromas such as cocoa, smoky, coriander, nettle, licorice and tar. In the mouth is powerful, warm, long lasting, mineral, balsamic, with fresh notes of menthol.

slide-25
SLIDE 25

25 ¡

Confidential and Privileged | Podernuovo a Palazzone Confidential and Privileged | Podernuovo a Palazzone

APPENDIX ¡ ¡2 ¡

So3rio ¡2011 ¡

  • Sangiovese 100%
  • Grapes: sangiovese
  • Size: 4 hectares (8 acres)
  • Training system: spurred cordon
  • Soil: Clayey with limestone stripes
  • Harvest: second part of September
  • Production: 4000kg per hectare
  • Vinification: maceration on the skins for 24 days;

alcoholic fermentation at controlled temperature in stainless steel basins; malolactic fermentation and ageing 3.000Lt Oak barrels. 12 months of ageing in bottles Winemaker notes Sotirio is our top wine, made from Sangiovese grapes, following the best tradition of production in the Siena terroir. This pure expression of Sangiovese has ruby red colour. Develops many interesting aromas such as violet, sage, bay leafs, mint, tobacco, rhubarb and red berries. On the palate is lingering long, dry, fresh with sweet tannins.

slide-26
SLIDE 26

26 ¡

Confidential and Privileged | Podernuovo a Palazzone Confidential and Privileged | Podernuovo a Palazzone

APPENDIX ¡ ¡3 ¡

Best ¡Ra3ngs ¡& ¡Awards ¡@ ¡ ¡ March ¡2016 ¡

¡ ¡ Wine ¡ Enthusiast ¡ Wine ¡ Advocate ¡ Migliori ¡ Vini ¡d'Italia ¡ James ¡ Suckling ¡ Wine ¡Spectator ¡ THERRA ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ 2009 ¡ 92 ¡pts ¡ 89 ¡pts ¡ ¡ ¡ ¡ ¡ 91 ¡pts ¡"Smart ¡Buy" ¡ 2010 ¡ ¡ ¡ 91+ ¡pts ¡ 94 ¡pts ¡ 92 ¡pts ¡ ¡ ¡ 2011 ¡ ¡ ¡ 92 ¡pts ¡ 89 ¡pts ¡ 91 ¡pts ¡ ¡ ¡ 2012 ¡ ¡ ¡ ¡ ¡ ¡ ¡ 92 ¡pts ¡ ¡ ¡ ARGIRIO ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ 2009 ¡ 92 ¡pts ¡ 91 ¡pts ¡ ¡ ¡ ¡ ¡ ¡ ¡ 2010 ¡ ¡ ¡ 93 ¡pts ¡ 92 ¡pts ¡ 93 ¡pts ¡ 91 ¡pts ¡ 2011 ¡ ¡ ¡ 91 ¡pts ¡ 91 ¡pts ¡ 95 ¡pts ¡ ¡ ¡ 2012 ¡ ¡ ¡ ¡ ¡ ¡ ¡ 93 ¡pts ¡ ¡ ¡ SOTIRIO ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ 2009 ¡ 90 ¡pts ¡ 88 ¡pts ¡ ¡ ¡ 92 ¡pts ¡ ¡ ¡ 2010 ¡ ¡ ¡ 90 ¡pts ¡ 93 ¡pts ¡ 93 ¡pts ¡ ¡ ¡ 2011 ¡ ¡ ¡ 90 ¡pts ¡ 92 ¡pts ¡ 93 ¡pts ¡ ¡ ¡ 2012 ¡ ¡ ¡ ¡ ¡ ¡ ¡ 90 ¡pts ¡ ¡ ¡ Special Awards Therra 2009: Best Italian Wine Award @ 2014 Shanghai Wine100 Therra 2010: Gold Medal Award @ 2014 Shanghai Wine100

slide-27
SLIDE 27

27 ¡

Confidential and Privileged | Podernuovo a Palazzone

“I wanted to point out three exciting, up-and-coming estates recorded in this report: Podere San Cristoforo, Terenzi and PoderNuovo a Palazzone (in eastern Tuscany near the Umbrian border). These properties offer a terrific set of new releases and I think we will be seeing more great work from them in the future. PoderNuovo A Palazzone is owned by the Bulgari family (of jewelry and fine gems fame) and has shown a steady trajectory in improved quality over the past few years since the winery's opening.” Monica Larner – The Wine Advocate – 30 Sept 2015 Report: Italy, Tuscany: A Mixed Bag from Tuscany

92 ¡

Points ¡ Drink: ¡2015-­‑2023 ¡

2011 Podernuovo A Palazzone Therra

“The 2011 Therra is a blend of the five red grapes grown at Podernuovo a Palazzone: Sangiovese, Cabernet Franc, Cabernet Sauvignon, Montepulciano and Merlot. This interesting blend offers huge fruit character with dark cherry, pressed blackberry, spice, tobacco and leather. It's a truly lovely wine that makes for a perfect option for grilled steak or roasted leg of lamb. You get the tannic structure from the two Cabernet varieties and the fruity softness from both the Montepulciano and the

  • Merlot. The Sangiovese contributes to the wine's bright

acidic vein. ” Monica Larner – The Wine Advocate – 30 Set 2015 Italy, Tuscany: A mixed Bag from Tuscany “A blend of Cabernet Franc, Cabernet Sauvignon and Merlot from a seven-hectare vineyard, the 2011 Argirio is the most modern and extracted of Podernuovo's new

  • releases. You can feel the heat of the vintage in the

extraordinary opulence and softness of the fruit. In fact, it's almost too much of a good thing and you taste the 14.5% alcohol on the finish as well. Black impenetrable fruit sets the stage, and the wine follows through to the palate with super thickness, firm tannins and full-bodied appeal. Argirio is named after the thick, clay soils of the vineyard.” Monica Larner – The Wine Advocate – 30 Set 2015 Italy, Tuscany: A mixed Bag from Tuscany “The 2011 Sotirio is a pure expression of Sangiovese from one of the least explored and beautiful corners of

  • Tuscany. Compared to Sangiovese made in the well-

known appellations like Brunello di Montalcino and Chianti Classico, this pretty wine offers more density and concentration at the back. You really get a sense of the Tuscan sunshine here. Soft tannins wrap thickly

  • ver the palate and this expressive wine doles out dark

fruit, spice, balsam herbs and moist earth. Overall, this is a soft, round and enduring take on Sangiovese..” Monica Larner – The Wine Advocate – 30 Set 2015 Italy, Tuscany: A mixed Bag from Tuscany

91 ¡

Points ¡ Drink: ¡2015-­‑2025 ¡

90 ¡

Points ¡ Drink: ¡2015-­‑2022 ¡

APPENDIX ¡ ¡3 ¡

2011 Podernuovo A Palazzone Argirio 2011 Podernuovo A Palazzone Sotirio

slide-28
SLIDE 28

28 ¡

Confidential and Privileged | Podernuovo a Palazzone

Interes3ng ¡Ra3ng ¡Comments ¡

Therra 2010 94/100pts ¡Guida ai Migliori Vini d’Italia: It presents a very intense ruby, explosive nose with hints of berries, roasting, plum, black cherry, spices, exotic wood, balsamic herbs, coffee, cocoa. The taste is full, elegant, silky with refined tannins, material, fresh ending, fruity, with long strokes of cocoa. Argirio 2011 95pts James Suckling: The last vintage of the cabernet Franc sensation, Argirio, is

  • fantastic. It reminds me of premier cru St. Emilion in style and structure. This is

firm and tannic but very finely textured, full bodied, ultra fine tannins and a long

  • finish. Flavours of iron and spice with some terracotta. Chalky. Pure Cabernet
  • Franc. The Tuscan Ausone. Better in 2016

Sotirio 2011 93pts James Suckling: Soft and fruity with a cherry, orange-peel and berry

  • character. Full to medium body with fine tannins and a fresh finish. Delicate and
  • juicy. Firm tannins and brightness. Salty and savoury. Balsamic. All Sangiovese.

This evolves beautifully in the glass. Aged about a year in large casks. Drink now

  • r hold.

APPENDIX ¡ ¡3 ¡

slide-29
SLIDE 29

29 ¡

Confidential and Privileged | Podernuovo a Palazzone

Special ¡Formats ¡

APPENDIX ¡ ¡4 ¡

Magnum ¡

Availability Upon Request

3 ¡Liters ¡ 6 ¡Liters ¡

slide-30
SLIDE 30

Confidential and Privileged | Podernuovo a Palazzone

40 ¡ THE ¡ ¡OLIVE ¡ ¡OIL ¡ ¡TRIANGLE ¡

slide-31
SLIDE 31

Confidential and Privileged | Podernuovo a Palazzone

Introducing ¡ The ¡Olive ¡Oil ¡Triangle ¡

The Olive Oil Triangle is a project that was initiated in 2008 by Giulio Figarolo di Gropello and Giovanni Bulgari. Both have been running olive oil plantation on their respective estates, in and around Civita di Bagnoregio, incorporating respectively Essenza di Carma in alto Lazio and Podere dell’Ermellino in Umbria. In 2009 Paolo Bulgari’s estate Formica Alta in Tuscany joined the adventure thus creating a triangle between Tuscany, Umbria and Lazio. An uncompromising commitment to quality through an organic production and complete control of the production cycle were the common denominators of the two partners, each using a different combination of the three local olives types Frantoio, Moraiolo and Leccino.

41 ¡ THE ¡ ¡OLIVE ¡ ¡OIL ¡ ¡TRIANGLE ¡

slide-32
SLIDE 32

Confidential and Privileged | Podernuovo a Palazzone

The ¡importance ¡

  • f ¡owning ¡a ¡mill ¡

Due to a quite intense olive cultivation in the region, all producers, from small family businesses to medium sized, and even big estates, bring their olives once picked to a local

  • live mill. The problem is that waiting times get long, and olives literally “hang around” for

many days even weeks before they are actually being processed. This brings about that the

  • lives start fermenting and decomposing, and significantly decreases the quality of the olive
  • il.

The acquisition of a state-of-the-art mill – produced in Sweden, market leaders in separation systems – is a key factor to the outrageous quality of the olive oil. The investment into an own mill – far more powerful than probably needed for a relatively limited olive oil production - was though the only option to make truly outstanding olive oil. The mill guarantees on one hand that the olives are processed within 24 hours from when they have been picked from the tree, and thus an extremely low acidity; and on the other, that only outstanding quality olives of the three estates, all organically grown, get production cycle and results quality-wise in the best possible olive oil on the market.

42 ¡ THE ¡ ¡OLIVE ¡ ¡OIL ¡ ¡TRIANGLE ¡

slide-33
SLIDE 33

Confidential and Privileged | Podernuovo a Palazzone

  • Estate Owner: Giulio Figarolo di Gropello
  • Alto Lazio Blend
  • Olives: Leccino 78%, Frantoio 22%
  • Harvesting system: By hand
  • Soil: Clayey, tuff sand
  • Harvest period: Last 3 weeks of November
  • Production: 2500Kg per hectare
  • Milling: Continuous cycle
  • Type: Medium fruity
  • Acidity: 0,14 of olive acid
  • Peroxide: 7,3 mEqO2/Kg
  • Biophenols: 498 mg/kg

Essenza ¡di ¡Carma ¡Bio ¡

Character: Medium green/gold color with hints of artichoke, thistle, fresh grass, basil, rosemary, sweet almonds, chicory and lettuce. Very harmonic taste and smell.

43 ¡ THE ¡ ¡OLIVE ¡ ¡OIL ¡ ¡TRIANGLE ¡

slide-34
SLIDE 34

Confidential and Privileged | Podernuovo a Palazzone

  • Estate Owner: Giovanni Bulgari
  • Umbria Monocultivar
  • Olives: Frantoio 100%
  • Harvesting system: By hand
  • Soil: Clayey, tuff sand
  • Harvest period: Last 3 weeks of November
  • Production: 1000Kg per hectare
  • Milling: Continuous cycle
  • Type: Medium fruity
  • Acidity: 0,16 of olive acid
  • Peroxide: 7,6 mEqO2/Kg
  • Biophenols: 512 mg/kg

Podere ¡Ermellino ¡Bio ¡

Character: Intense ¡gold ¡color ¡with ¡hints ¡of ¡ar3choke, ¡thistle, ¡mint, ¡ rosemary, ¡bi_er ¡and ¡sweet ¡almonds ¡and ¡chicory. ¡Harmonic ¡ taste ¡and ¡smell. ¡ ¡

44 ¡ THE ¡ ¡OLIVE ¡ ¡OIL ¡ ¡TRIANGLE ¡

slide-35
SLIDE 35

Confidential and Privileged | Podernuovo a Palazzone

  • Estate Owner: Paolo Bulgari
  • Tuscany Blend
  • Olives: Frantoio 60%, Moraiolo 15% , Leccino 25%
  • Harvesting system: By hand
  • Soil: Clayey, tuff sand
  • Harvest period: Last 3 weeks of November
  • Production: 2200Kg per hectare
  • Milling: Continuous cycle
  • Type: Medium fruity
  • Acidity: 0,13 of olive acid
  • Peroxide: 6,0 mEqO2/Kg
  • Biophenols: 523 mg/kg

Formica ¡Alta ¡

Character: Intense ¡gold ¡color ¡with ¡hints ¡of ¡ar3choke, ¡fresh ¡grass, ¡ rosemary, ¡bi_er ¡almonds ¡and ¡le_uce. ¡Harmonic ¡taste ¡and ¡

  • smell. ¡ ¡

45 ¡ THE ¡ ¡OLIVE ¡ ¡OIL ¡ ¡TRIANGLE ¡

slide-36
SLIDE 36

Confidential and Privileged | Podernuovo a Palazzone

THE ¡ ¡OLIVE ¡ ¡OIL ¡ ¡TRIANGLE ¡

  • Estate Owner: Paolo Bulgari
  • Alto Lazio Blend
  • Olives: Moraiolo 70% Frantoio 30%
  • Harvesting system: By hand
  • Soil: Clayey, tuff sand
  • Harvest period: Last 3 weeks of October
  • Production: 400 liters
  • Milling: Continuous cycle
  • Type: Medium fruity
  • Acidity: 0,17 of olive acid
  • Peroxide: 6,6 mEqO2/Kg
  • Biophenols: 585 mg/kg

100% ¡Carma ¡

7 ¡ 3 FOGLIE GAMBERO ROSSO GUIDA OLI D’ITALIA 2016

Character: Intense ¡gold ¡color ¡with ¡hints ¡of ¡ ¡green ¡and ¡sweet ¡apple ¡and ¡ almonds, ¡leaving ¡freshness ¡and ¡floral ¡sensa3on ¡on ¡the ¡nose. ¡ Harmonic ¡and ¡elegant ¡with ¡medium ¡bi_er ¡and ¡spicy ¡taste ¡ with ¡hints ¡of ¡green ¡almonds, ¡salad ¡and ¡chicory. ¡

slide-37
SLIDE 37

Confidential and Privileged | Podernuovo a Palazzone

47 ¡ THE ¡ ¡OLIVE ¡ ¡OIL ¡ ¡TRIANGLE ¡-­‑ ¡PACKAGING ¡

slide-38
SLIDE 38

Confidential and Privileged | Podernuovo a Palazzone

THE ¡ ¡OLIVE ¡ ¡OIL ¡ ¡TRIANGLE ¡

Best ¡Ra3ngs ¡and ¡Awards ¡@ ¡ October ¡2015 ¡ ¡

48 ¡ Special ¡awards: ¡ Sua Eccellenza Italia 2013 from Gambero Rosso Since 2012 Tenuta di Carma products are included in Flos Olei, the guide to the best 300 Olive Oil Producers in the world ¡ ¡ Flos ¡Olei ¡ World ¡Guide ¡ Oli ¡d‘Italia ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ Gambero ¡Rosso ¡ Italian ¡Oil ¡ Essenza ¡di ¡Carma ¡ Bio ¡ ¡ ¡ 2013 ¡ 85 ¡pts ¡ 1 ¡Leaf ¡(79 ¡pts) ¡ 2014 ¡ 86 ¡pts ¡ ¡ ¡ 2015 ¡ TBA ¡ 2 ¡Red ¡Leaves ¡(89 ¡pts) ¡ 100% ¡Carma ¡ ¡ ¡ 2015 ¡ 3 ¡Leaves ¡(Over ¡90 ¡pts) ¡ Podere ¡Ermellino ¡ Bio ¡ 2012 ¡ 1 ¡Leaf ¡(79 ¡pts) ¡ 2013 ¡ 85 ¡pts ¡ 1 ¡Leaf ¡(79 ¡pts) ¡ 2015 ¡ TBA ¡ 2 ¡Red ¡Leaves ¡(89 ¡pts) ¡ Formica ¡Alta ¡ ¡ ¡ 2013 ¡ 83 ¡pts ¡ 2 ¡Leaves ¡(86 ¡pts) ¡ 2014 ¡ 86 ¡pts ¡ 2 ¡Leaves ¡(86 ¡pts) ¡ 2015 ¡ TBA ¡ Not ¡Submi_ed ¡ ¡

slide-39
SLIDE 39

Confidential and Privileged | Podernuovo a Palazzone

THE ¡ ¡OLIVE ¡ ¡OIL ¡ ¡TRIANGLE ¡

Gambero ¡Rosso ¡ ¡ Oli ¡D’Italia ¡2016 ¡ ¡

49 ¡

slide-40
SLIDE 40

Confidential and Privileged | Podernuovo a Palazzone

Packaging ¡

The Olive Oil Triangle comes in a special gift package, each containing three 250ml bottles

  • f Essenza di Carma, Podere dell’Ermellino and Formica Alta olive oil. A brand new proposal

called the “Triangolino” (small Olive Oil Triangle) is now available in a triangular shape that

  • nce opened transforms itself into a unique cruet and contains three bottles of 100ml each of

the three different olive oils.

APPENDIX ¡ ¡5 ¡ ¡-­‑ ¡ ¡THE ¡ ¡OLIVE ¡ ¡OIL ¡ ¡PROJECT ¡ 50 ¡

slide-41
SLIDE 41

Notes ¡

slide-42
SLIDE 42

Notes ¡