New Collection Spring 2015 Spring Collection 2015 Categories - - PowerPoint PPT Presentation

Spring Collection 2015

Spring 2015 New Collection

Spring Collection 2015

Categories

Outdo tdoor

• r

To Go Icons s & li line exte tension sions

Spring Collection 2015

Marketing focus

Outdo tdoor

• r

To Go

Spring Collection 2015

FireGlobe

SALES POINT NTS

• Decorative element on terrace or in garden
• Sculptural shape which emphasises the flames
• The shape creates a shield against the wind
• A handle in the back makes it easy to move
• Extra heating on the terrace on a chilly summer

evening

• A grid in bottom ensures good ventilation

A sculptural outdoor fireplace

INFO

• Measures:

Fireplace opening Ø 64 cm H 75 cm

• Colour:

Matt black

• Material:

Enamelled steel & aluminium PRICE CE 299.95 EURO

Spring Collection 2015

Grill tongs/spatula

SALES POINT NTS

• Foldable – takes up minimum of space when not

in use

• Easy to use – the essential grill tools in one set

for everyday barbequing

• Possible to hang due to a hole in the handle
• Easy to clean – dishwasher-safe
• Designed to match existing grill assortment

Functional grill accessory set

INFO

• Measures:

L 44 cm

• Colour:

Matt black

• Material:

Steel & silicone (handle) PRICE CE 45.95 EURO

Slide on handle to lock/unlock

Spring Collection 2015

Gas grill

SALES POINT NTS

• New trendy mat coated surface with shiny

enamel lid

• New electric ignition system now with a

pushbutton

• Three separate burners
• New larger drip bowl collects all fat and juices
• The gas bottle fits in the cabinet, out of sight

and protected

• Magnetic closing of the cabinet door
• Two lids; flat & dome with thermometer
• New improved handle with insulating silicone
• Possible to hang the lid on the grill

When you won’t compromise

INFO

• Measures:

Ø59 cm

• Material:

Mat coated surface Flat lid: Mat coated surface Dome lid: Shiny enamel lid Grid: Stainless steel PRICE CE

• Black: 849 EURO
• Steel: 995 EURO

Spring Collection 2015

Charcoal grill

SALES POINT NTS

• New price point
• New trendy mat coated surface with shiny

enamel lid

• Easy to empty the bucket
• Flat lid which turns the grill into an extra table
• Decorative when not in use
• Magnetic closing of the cabinet door

Function and design

INFO

• Measures:

Ø59 cm

• Material:

Mat coated surface Flat lid: Mat coated surface Grid: Stainless steel PRICE CE

• Black:

695 EURO

• Steel Ø59 cm:

895 EURO

• Steel Ø49 cm:

495 EURO

Spring Collection 2015

Grill assortment

Design award winning category

Spring Collection 2015

Glass hurricane

SALES POINT NTS

• Decorative mouth blown glass
• The design ensures that the light will not be

blown out

• Can be used indoor and outdoor
• For small tea lights
• Small holes in base of the hurricane ensures good

ventilation

• Inspired by our newly introduced Glass lanterns

An addition to existing outdoor glass lantern collection

INFO

• Measures:

H 8 cm

• Colour:

Smokey grey

• Material:

Mouth blown glass & black, chromed, stainless steel PRICE CE 29.95 EURO

Spring Collection 2015

An important category with unique technology

Self-watering

Self-wate tering ring System em

• Rethinking care of flowers and herbs
• Unique and innovative technology
• Optimum growing conditions

A A growin growing g tren rend in interior erior decor coration tion: cemen ent t look

• k
• New, trendy material: Polystone
• Outstanding resilience. Made by casting mould similar to

porcelain or stoneware

• A dense compound of polyresin (40%), sand (58%) and

adhesives (2%)

• Much lighter than stone – easy to handle
• Known from outdoor pots and counter tables

Spring Collection 2015

Self-watering flowerpot

SALES POINT NTS

• Always fresh flowers! The plant draws up the

water it needs from the pot

• Self-watering system: Nylon wicks in the bottom
• f the pot ensure the plant draws up the water it
• needs. No need for watering every day!
• Ensures optimum growing conditions for plants
• Easy to read the water level and refill the pot
• Can be used indoor and outdoor
• Decorative on the terrace or in the garden

INFO

• Measures:

Ø 20.5 cm / H 22 cm Ø 25 cm / H 26.5 cm

• Colour:

Stone grey

• Material:

Polystone, frosted glass & nylon wick PRICE CE

• Ø 20.5 cm: 76.95 EURO
• Ø 25 cm:

99.95 EURO

New large sizes & polystone material

POLYSTONE

Spring Collection 2015

Self-watering herb pot

SALES POINT NTS

• Always fresh flowers! The plant draws up the

water it needs from the pot

• Self-watering system: Nylon wicks in the bottom
• f the pot ensure the plant draws up the water it
• needs. No need for watering every day!
• Ensures optimum growing conditions for plants
• Easy to read the water level and refill the pot
• New Nordic look

Polystone material

INFO

• Measures:

Ø 11 cm Ø 13 cm

• Colour:

Stone grey

• Material:

Polystone, frosted glass & nylon wick PRICE CE (Ø11 / Ø13)

• Ø 11 cm:

37.95 EURO

• Ø 13 cm:

44.95 EURO

POLYSTONE

Spring Collection 2015

SALES POINT NTS

• Easy to check outdoor temperature from inside
• Easy to read – digital screen
• Mounted on the outside of window
• Temperature shown in Celsius (°C)
• Installation: Double adhesive 3M tape and

magnets

• Elegant finish from the outside as well – stainless

steel plate on the back

INFO

• Measures:

Ø 7.7 cm

• Material:

Stainless steel & plastic PRICE CE 44.95 EURO

Digital, magnetic & elegant

Outdoor thermometer

Spring Collection 2015

Pre-packed sales display, 8 pcs.

Outdoor thermometer

Spring Collection 2015

Huge success, with launch in 2012

Drinking bottles

100 110 120 130 140 150 160 170 180 190 2012 2013 2014 Q1 + Q2

Q3 + Q4

Sold item ems s (pieces eces) Index

Spring Collection 2015

Drinking bottle

SALES POINT NTS

• 100% free from hazardous substances

(phthalates & bisphenol A)

• Practical strap – easy to bring with you on the go
• r grab in bag
• Robust material
• Dishwasher-safe – wash lid by hand
• Can be refilled again and again, and therefore

does not impact the environment

INFO

• Content:

0.5 l

• Colour:

Electric blue & lime

• Material:

BPA-free plastic, PP plastic & nylon PRICE CE 24.95 EURO

Design award winner in new colours

Spring Collection 2015

SALES POINT NTS

• Practical spout
• Hygienic protection lid

– it stays on the practical silicone strap – it is always nearby and will not get lost!

• 100% watertight and free from hazardous

substances (phthalates & bisphenol A)

• Robust material & dishwasher-safe (bottle,

spout, strap & lid)

• Can be refilled again and again, and therefore

does not impact the environment

INFO

• Measures:

0.7 l H 23 cm

• Colours:

Lime, orange, Electric blue & grey

• Material:

BPA-free plastic, PP plastic & silicone PRICE CE 29.95 EURO

Drinking bottle with spout & protection lid

Sports drinking bottle

Spring Collection 2015

SALES POINT NTS

• Tight closing – possible to bring with you in our

bag, car, bicycle etc.

• Double walled thermo cup with vacuum
• Practical carrying strap – easy to grab and hold
• Functional lid with click function - easy to use

with only one hand

• Fits cup holders in most cars
• Easy to clean – dishwasher-safe and possible to

remove lid when cleaning

INFO

• Measures:

0.35 l H 20 cm

• Colours:

Lime, orange, Electric blue & grey

• Material:

Stainless steel, plastic & silicone PRICE CE 29.95 EURO

Always hot coffee

• r tea TO GO!

To Go Cup

Press lid to

• pen or close

Spring Collection 2015

Always hot coffee

• r tea TO GO!

To Go Cup

TIGHT T CLOSING

• When To Go Cup is closed, the pressure from the

warm content will make the lower sealing plate press even more against the internal bottom

• pening. This secures a very tight seal of the cup.

Be aware that some fluids may not return back into the cup after drinking and closing. This is why the cup should always be in a upright position when not drinking from it.

When the lid is pressed down to close the upper lid … the lower plate will be pulled upward to secure a very tight seal

VACUUM UUM

• To Go Cup has a double walled vacuum.

This ensures that the cup will hold the content warm for longer than thermo cups without vacuum.

Vacuum between Inner and outer wall of the cup.

Spring Collection 2015

SALES POINT NTS

• Always cold or hot liquids at hand!
• Keeps the liquids cold or hot up to 8 hours

due to the double-walled vacuum effect in flask

• Fits cup holders in most cars
• Practical carrying strap
• Sturdy steel insert
• Easy to clean – dishwasher-safe

INFO

• Measures:

0,5 l H 23 cm Ø 7.3 cm (bottom)

• Colours:

Lime, orange, Electric blue & grey

• Material:

Brushed stainless steel, plastic & nylon PRICE CE 49.95 EURO

Attractive price point & colours

Thermo flask

Spring Collection 2015

To Go Display

CARDB DBOA OARD RD DISPLAY

• Contains 48 bottles (12 bottles per shelf)
• Mix your display with different TO GO products:
• To Go Cup
• Thermo water flask
• Drinking bottle
• Sports bottle
• Option A
• Display with header and samples
• Option B
• Display without header and samples

Display A Display B

Spring Collection 2015

SALES POINT NTS

• Keep your wine cool for up to 2 hours
• Perfect for bringing your wine with you on a

picnic, to the terrace etc.

• Fits any shape or size of wine bottles due to the

elastics on the side

• Store in freezer before use, can be folded
• Cooling gel inside the nylon sleeve

INFO

• Measures:

H 15.5 cm

• Colours:

Red/orange, Black/grey & Blue/white

• Material:

Cooling gel, nylon & elastic PRICE CE 24.95 EURO

Portable & practical wine cooler

StayCool

StayCool keeps your wine at serving temperature up to 2 hour urs longer!

Spring Collection 2015

And it stays cool

TEST

To keep the wine temperature below 15°C

Test result ults Wine has been in fridge (5°C) and StayCool in freezer over night. After 30 minutes at room temperature (21°C) the wine temperat rature re is 10°C. After 90 minutes at room temperature (21°C) the wine temperat rature ure is 15°C. StayCoo

• ol is place

ced d on the e bottle tles at 15°C. Wine temperature drops

• ps to 8-12

12°C after approx. 30 minute utes and then rise to 15 15°C C in appro rox. . 90 minute utes. StayCool keeps your wine at serving temperature up to 2 hour urs longer!

Spring Collection 2015

Pre-packed sales display, one display per colour. 6 pcs.

StayCool

W: 15 cm D: 21 cm H: 16 cm/26 cm

Spring Collection 2015

Vacuum jugs

Huge increase in sold items

Index 100 120 140 160 180 200 220 2011 2012 2013

Sale e of vacuum jugs gs (pieces eces)

Spring Collection 2015

Vacuum jugs

Winner of product test

Test results ts!

• The content remains warm (88,5°) after

3 hours

• Good and long lasting thermo effect
• Easy to use and pour from
• Practical shape - stable centre of gravity
• Easy to clean

Spring Collection 2015

Vacuum jugs

SALES POINT NTS

• 100 % drip-free
• Easy to fill
• For hot and cold drinks – good and long lasting

thermo effect

• Practical shape - stable centre of gravity
• Replaceable glass insert
• Easy to clean

New, fresh colour for a spring season

INFO

• Measures:

1.0 l

• Colour:

Electric blue

• Material:

Plastic & stainless steel PRICE CE 49.95 EURO

Spring Collection 2015

Coffee tumblers

SALES POINT NTS

• Developed to match the popular capsule coffee

machines

• Insulating silicone gives you a good grip
• Dishwasher-safe
• 3 sizes for your favorite cup of coffee:

Espresso, Lungo and Cafe Latte

New, fresh colour for a spring season

INFO

• Measures:

Espresso 80, Lungo 230, Cafe Latte 360 ml

• Colour:

Electric blue

• Material:

Porcelain & silicone PRICE CE - 2 pcs.

• Espresso

14.95 EURO

• Lungo

19.95 EURO

• Cafe Latte

29.95 EURO

Spring Collection 2015

Fridge carafe

SALES POINT NTS

• 100 % drip-free
• For hot and cold drinks
• Flip-top lid opens automatic
• Fits most fridge doors
• Insulating cover which is machine-washable
• Dishwasher-safe carafe

New, fresh colour for a spring season

INFO

• Measures:

1,0 l

• Colour:

Electric blue

• Material:

Borosilicate glass, stainless steel, silicone and 3D spacer mesh or neoprene PRICE CE 49.95 EURO

Spring Collection 2015

Spring 2015

Marketing plan

POS PR

• Updated Grill/outdoor folder
• Open boxes for displaying of To Go

products on podiums

• Hanging sign (33x33 cm):
• To Go Cup & Sports drinking

Bottle

• Banner on demand:

Outdoor products

• Regi: Black wine bottles with logo
• visible displaying in shops

Sales es display lays Social ial media

• To Go products:
• To Go Cup
• Drinking bottle
• Sports drinking bottle
• Thermo water flask
• Outdoor thermometer
• StayCool wine cooler
• Event consumer:

TO GO – Hot ‘N Cold drinks on the go!

• Product placement
• ”Outdoor tour” – mobile showroom

Spring Collection 2015

SunLight

2nd boost 2015

POS PR

Exis istin ing POS

• Wobbler with USPs
• A5 sign with USPs

New POS

• Hanging sing (33x33 cm) with

new image photo

Display lay in shops Social ial media

• Product placement
• Magazine competitions
• ”Outdoor tour” – mobile showroom

New display element for shelves and podiums

• Cardboard with communication

Spring Collection 2015

Spring 2015

Accessories

Outdo tdoor

• r

To Go Icons s & line e exten tensio sions