BATTERY COLLECTION AND OUTREACH PLAN Modified Household Battery - - PowerPoint PPT Presentation

BATTERY COLLECTION AND OUTREACH PLAN

Modified Household Battery Collection/Handling Procedures

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 New battery collection storage units for garbage trucks.

Line-A-Bed Coated

Battery Bag

 8x10, 4 ml, high visibility, translucent battery bag

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English/Spanish text with instructions on outside of bag

Multi-Family Dwellings Battery Bucket Expansion and Outreach

 New signage on top for greater visibility.

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Outreach Plan

 Completed: website and social media (on-going);

Rethinker newsletter

 Newspaper insert  Direct Mail  Advertising

 Newspaper  Truck signage  Digital (web, social media)

 Postcards and Other Printed Materials  Video

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Proposed Budget

ITEM COST Orange battery bags $16,000 Recology battery collection box $18,063 Direct Mail (92,000 single-family residents) $80,000 Multi-Family expansion and direct mail outreach $42,000 Advertising and Outreach (newspaper insert, newspaper ads, truck signage, digital & social marketing, etc…) $76,100 Printed materials $5,000 TOTAL Budgeted for FY 17/18 (includes contingency) : $50,779 TOTAL Proposed for FY 18/19 (includes contingency) : $160,000

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Proposed Outreach Plan Timeline

MAY 21 4 11 18 25 2 9 16 23 30 6 13 20 27 3

10 17 24 1 8 15 22 29 Relaunch of household battery program Curbside battery collection Battery bag artwork and production Recology development and building of Battery Collection Storage Unit for garbage trucks; Outreach Multi-family dwelling bucket sticker development and print Approve final communications media plan Newspaper insert development

Printed

Newspaper insertion in local newspapers Direct mail to residents Development of outreach messaging (including design) Advertising (printed, digital) >>>> Distribution of materials (battery bags and insert) to Member Agencies and other parties. Media Relations

Battery Collection/Handling and Outreach Plan Timeline

Recology driver training JUNE AUG JULY SEPT OCT

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