SPONSORSHIP AVAILABLE CIMA Society of Australia Seminar Series 25 - - PowerPoint PPT Presentation

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Oct 19, 2023 214 likes •363 views

REGISTRATIONS OPEN ON OUR EVENTS PAGE SPONSORSHIP AVAILABLE CIMA Society of Australia Seminar Series 25 July 2018 Human Behaviour Meets Big Data Speaker: Simon Russell, Director of Behavioural Finance Australia. Chair: Marsha Beck

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REGISTRATIONS OPEN ON OUR EVENTS PAGE SPONSORSHIP AVAILABLE

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CIMA Society of Australia Seminar Series 25 July 2018

Human Behaviour Meets Big Data

Speaker: Simon Russell, Director of Behavioural Finance Australia. Chair: Marsha Beck

Supported by: UBS Asset Management, Australia Media Partner: Conexus Financial Preferred Education Provider: Portfolio Construction Forum

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Cyborg

How to optimally integrate machine and human decision-making

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3 PROBLEMS Economics Performance Psychology

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Problem of last mile Provides ‘hypotheses’

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20 years since Deep Blue beat Garry Kasparov

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We are beginners at ‘cyborg’ Neurology Psychology Real-world

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Weaknesses of machines: “5 What’s”

WEAKNESSES OF MACHINES

(‘5 WHATS’)

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Client Engagement

Sales, Marketing, Digital, Communications, Strategic Partnership teams

Test & measure behavioural interventions Personalise Attract attention Remove frictions Make it social Allow customer co- contributions

INFLUENCE

Capture and align with client objectives and preferences Align engagement models with corporate

bjectives and values

Capture & respond to client feedback

ALIGNMENT

Reliable predictive analytics Chat bots/robo-advice Engagement process analytics

LEVERAGE

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What is your experience in combining humans and machines?

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