SPORTING NATION IN THE MAKING V India Sports Sponsorship Report - - PowerPoint PPT Presentation

SPORTING NATION IN THE MAKING – V

India Sports Sponsorship Report 2017

21st March 2018, India

Sporting Nation In The Making - V

• 5th edition of the ESP Properties – SportzPower India Sports Sponsorship Report
• The report covers the size of sports industry of India in 4 parts
• On Ground Sponsorship
• Team Sponsorship & Franchise Fee
• Endorsement
• Media Spends
• Ready reckoner capturing the digital data (social conversations & search) in the

sporting leagues (IPL, ISL, PKL and PBL)

Indian Sports Industry – Big Step Up from 2016

Sports Sponsorship growth in 2017

14 %

Increase from INR 6,400 crore in 2016 to INR 7,300 crore in 2017 and in the process breach the $1 billion for the first time

Sports Sponsorship / India AdEx, 2017

12%

AdEx – INR 61,263 crore Sports Sponsorship – INR 7,300 crore

Indian Sports Industry – Big Step Up from 2016

View From The Ground In 2017

• On Ground Sponsorship grew by healthy 15

15% from INR INR 1,165 165 cro crore to INR INR 1,337 337 cro rore re

• India Cricket grew by 19

19% (INR INR 56 563 cr crore to INR INR 669 69 crore) as India played more matches in 2017

— On Ground sponsorship in Cricket crossed the magic $100 millio lion mark for the 1st time

• Football showed a momentous 64

64% (INR INR 110 110 crore to INR INR 179 179 crore) increase in On Ground sponsorship

— India hosted its first ever FIFA U-17 World Cup - the most attended one in the history of the event

• Two Big Title Sponsorships of Domestic Leagues

— Her Hero MotoC

• toCor
• rp renewed ISL

ISL Ti Title tle Sponsorship sorship till 2019 at 196 196% incremental value from previous year — Vi Vivo secured PKL Ti Title le Spons

• nsor
• rsh

ship ip for 5 years at 100 100% incremental value from right holder’s previous ask

• Emergence of UTT, SBL, SFL, Cue Slam, Powerboat P1 contributed to overall

growth

Team Sponsorship & Franchise Fee

• Team Sponsorship up by 17

17% in 2017 – from INR INR 700 700 crore to INR INR 819 819 crore

• Oppo secured Team India Sponsor

sorshi ship at INR INR 1,079 079 Cr Cr (Apr’17 to Mar’22)

— 21 21% (INR 429 429 crore to INR 518 518 crore) growth in Cricket Team Sponsorship

• Football Team Sponsorship has grown by 41

41% (INR INR 98 98 crore to INR INR 139 139 crore)

— ISL Team Sponsorship grew by 22 22% due to increase in the number of teams & matches — International Football Club Sponsorship by Indian brands tote up to INR 75 75 – 80 80 crore

• 25

25% (from INR INR 548 548 cr crore to INR 684 684 cro crore) upside in Franchise Fees came from developments on the Other Sports, as Cricket remained unchanged

— Five New Franchise based leagues were started – UTT, SBL, SFL, Cue Slam & Powerboat P1 — 2 New Teams added in ISL — 4 New Teams added in PKL

Virat pads up Blue Sky between him & rest

So does Sindhu among women

• Endorsements has de-grown by 17

17%; major reason

— Messi – Tata Motors deal & Tiger Woods – Hero MotoCorp deals got over

• Cricket endorsement has grown by 15

15%

— Virat Kohli leading from the front with 19 19 bran ands ds & INR INR 15 150+ crore worth

• f endorsement value
• PV Sindhu is leading the non-cricket endorsement space with 11

11 brands nds and over INR INR 30 30 crore re worth of endorsement value

• Cricketers got total of 90

90 brands brands whereas non-cricket athletes got 78 78 brands nds endorsements

Media Investments Hits High Notes

• Media Investments on Sports grew by 16

16% from INR INR 3,511 511 crore crore to INR INR 4,065 65 crore re

• Media Investments driven even more strongly in 2017 by Television, which grew

an incredible 43 43%, from INR NR 2,367 367 crore re to INR NR 3,379 379 crore re

• On digital, investments growth has largely been on the back of cricket with other

sports contributing to a smaller share

TELEV EVISI ISION ON PRINT DIGITAL

INR 3,379 Cr.

Technology- Bridging the Gap

• Data and Technology bridging the

gap between physical & virtual live sports experience

• Increased

awareness towards fan engagement and viewer experience leading to the merger of digital and physical environment

Off season & Non Live

• Data

and Technology to revolutionize the way the sport is

• rganized, played, analysed, and

experienced

• Limitless
• pportunity

to show sports content on a variety of platforms provides first-hand experience to the fans

• Sports Sponsorship has grown by 14

14% (INR INR 6,400 400 crore re to INR 7,300 300 crore re)

• Sports Sponsorship / India AdEx, 2017 = 12

12%

• Football rode forward and showed a momentous 64

64% (INR INR 110 10 cr crore

• re to INR

INR 179 179 cr crore

• re) increase

in On Ground sponsorship

• Five New Franchise based leagues, 2 new ISL teams & 4 new PKL teams helped Team

Sponsorship to grow by 17 17% (INR INR 700 700 crore crore to INR INR 819 819 crore crore) and Franchise Fee by 25 25% (from INR INR 548 548 crore re to INR INR 684 684 crore re)

• Virat pads up Blue Sky between him & rest; so does Sindhu among women
• Biggest growth driver – Media investments grew by 16

16% (INR INR 3,511 511 crore

• re to INR

INR 4,065 065 crore re)

Summary

THANK YOU!