Spirits & Ready-to-Drink Stacee Roth, Director, Spirits, LCBO - PowerPoint PPT Presentation

Oct 13, 2023 •310 likes •1.51k views

Spirits & Ready-to-Drink Stacee Roth, Director, Spirits, LCBO PSM Trade Symposium May 27, 2016 The Team Alanna Bailey Marijke McLean Courtney Allison Anton Muljadi Heather Valorzi Category Manager, Category Manager, Inventory

Refresh Standard • Modernize packaging • Target ‘value’ consumer • Brand awareness • Licensee business
RUM
ENHANCED ASSORTMENT
AGE STATEMENTS
LEVERAGE BIG BRANDS
COOLERS
ONTARIO LOCAL CRAFT SPIRITS
Assortment Opportunities
Be on top of NEW • Flavoured Vodka • Coolers • Spiced Rum
HOLIDAY
Authentic Story + Sense of Place

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