be devolped. A.H. Riise Spirits is still a relatively young company, - - PowerPoint PPT Presentation

A.H. Riise Spirits Denmark is one of the largest Scandinavian spirits companies involved in the manufacture, sale and distribution of rum, gin, bitters and aquavit. Our portfolio includes much loved brands such as A.H. Riise Rum, Tranquebar Gin and Santos Dumont Rum, but we hold more than 30 uniq trademark waiting for be devolped. A.H. Riise Spirits is still a relatively young company, but many of our spirits have a long history going back many hundreds of years. Tranquebar Gin’s origins date back to the mid-17th century, in 1770 Humphrey Taylor founded the Chelsea Distillery for Liqueurs & Cordials and A.H. Riise began distilling rum on the Caribbean island of Saint Thomas in the 1830s. A.H. Riise Spirits exports these and other brands to over 25 countries across the globe.

Established in 2016 where we merged a number of succesfull and upcoming brands Under the United Spirits Brands (Later A.H. Riise Spirits ) umbrella In 2017 we are represented in a number of European markets; Denmark, Sweden, Norway, Finland, Germany, Austria, Switzerland, France, Belgium, Poland, Czech Repubublic, Slovakia, Holland, Luxembourg, United Kingdom, Slovenia, Italy, Spain and Greece.

Duty-Free / Travel-Retail

Airports Cruise lines NATO Military Bordershops in Free economic zones (FEZ) Duty Free Shops Copenhagen Vienna Berlin-Schönefeld Hamburg Kiew Cruiseliner Berlin-Tegel Amsterdam Billund Denmark Greenland Faroe Islands Romania Guernsey Sydney FER FJORD LINE AS DIS DFDS (France + Nederlands + Denmark) FER SMYRIL LINE FO SG Cruise (Netherlands) Birka (Sweden) Eckeröd (Sweden) Belgium Germany Italy Switzerland Italy Germany Denmark Germany Faroe Islands Greenland Belarus Czech Republic Spain Romania Uzbekistan Great Britain

In June 1838, the Danish Government officially appointed Albert Heinrich Riise as the exclusive pharmacist for the island of Saint Thomas, in the Caribbean, and granted him monopoly status to produce alcohol in his pharmacy. Initially, Albert developed rum and bitters as medicine for stomach

• ills. However, his rum soon gained in popularity beyond its medical

function, and in 1893 The A.H. Riise Company received its first International Gold Medal at the World Exhibition in Chicago.

Albert Heinrich Riise (1810-1882) came from Ærøskøbing where his father, Jens Christian Riise, (1773-1812) was a seafaring captain. He became a pharmacist and in 1832 he was employed at “Det Kgl. Militær-og Waisenhusapotek”- the royal military and orphanage pharmacy-in Copenhagen” By Royal Decree he obtained the privilege of operating a pharmacy in the capital of the Danish West Indies, Charlotte Amalie. He collaborated with local doctors and became a pioneer in the field of distilling rum and bitter, that at the time, was used mainly for medicinal purposes, first and foremost as a much needed and sought after cure for intestinal, gastric, and other disorders. He developed and refined strong brands such as Old St. Croix Brand, Riises Guava Rum, A.H Riise Rum, and more. . In the aftermath of his success Riise was awarded many honorary positions on the island of St. Thomas. At one point he was Director of the National Bank of St. Thomas and was made Knight of the Order of the Dannebrog in 1860. In 1873 he became Knight of the Swedish Vasa Order and in 1878 he became state counselor- in all probability because he donated 6000 dollars to St. Thomas municipality so they could buy three school buildings.”

Rum’s origins lie in the West Indies, being made from molasses, a by product of sugar refineries, and a strong connection between the Danish navy and A H Riise began after Riise began distilling his

• wn

rum in Charlotte Amalie, St Thomas in the early half of the nineteenth century. Not only did Riise supply the Danish navy in the West Indies with rum, but rum shipped back to Denmark was aged in old oak barrels and stored securely under navy guard in Copenhagen. Today A.H. Riise continues to celebrate its connection with the Danish navy, thanks to four remarkable rums produced today, the Royal Danish Navy Rum 40%, Navy Strength Rum 55%, Frogman Rum 58% and Frigate Jutland Rum45% (Frigatten Jylland Rum). Even today, officers undergoing training celebrate the reception of their final diploma and ‘passing out’ with a couple of tots of A.H. Riise Navy rum! All four of A.H. Riise’s ‘naval’ rums are molasses-based and are produced by slow fermentation, then kettle distilled in a traditional “pot still” to produce a pure rum with an 85% pure alcohol strength. This method results in an outstanding rum displaying an extremely dark, almost ebony colour with complex flavour-hints of coffee, aniseed, liquorice, burnt caramel, molasses, spices and cedar. When combined with the exotic and elegant taste of bitter orange and the bergamot fruit, this leaves an extended, solid, bold and sweet aftertaste on the palate.

Royal Danish Navy Rum

Probably the most secretive of all Danish Defence units and formed on June 17, 1957, the Frogman Corps was

• riginally based on the British Special Boat Service (SBS) and the American Navy SEALS.

In bygone times, A. H. Riise delivered rum to the Danish navy. Today, it’s the Frogman Corps that has been deployed to hotspots around the world. The Frogman Corps is the maritime special operations force of the Danish Special Operations Command and daily training is one of the most arduous, with anything up to five hours a day spent immersed in the icy-cold waters off the Danish coast. Of an annual 500-600 new recruits who enroll in the nine-month Frogman selection course, less than a dozen, on average, complete it. A.H. Riise has created the Royal Danish Navy Frogman Edition 58%, a remarkable rum for a remarkable Corps. The Frogman Edition is, like all AH Riise’s navy rums, based on our authentic Royal Danish Navy Rum, recreated faithfully on the recipe for the original rum that was first distilled 150 years ago by A.H. Riise himself. Bottle number 210 of the FROGMAN 60 (60%) Anniversary was given to His Royal Highness, Crown Prince Frederik of Denmark, who completed the Frogman course in 1995.

Royal Danish Navy Frogman Rum

There was a distinctly international atmosphere in Copenhagen in 1888 as the city hosted the Great Nordic Exhibition of Industry, Agriculture and Art, also known as the Copenhagen World EXPO 1888 The exhibition was based on the Great Exhibition in London in 1851. The participation of leading industrial nations such as Norway, Sweden, Germany, England, France and Russia ensured the Great Nordic Exhibition’s enormous success. More than 1.4 million people visited the exhibition during its six-month duration. All the major Danish companies and a lot of smaller artisans took part in the exhibition. The famous Tuborg bottle, which is widely recognised today, was the brewery's attraction at the exhibition.

• A. H. Riise participated in the Great Nordic Exhibition in Copenhagen.

The rum was showcased on the West Indian pavilion and the company was awarded a gold medal. It is with this honour that we celebrate this special event with the launch of the 1888 Gold Medal Edition Rum

1888 Copenhagen Gold Medal Rum

Albert Riise further secured his business by sending his son Valdemar (1853-1914) to Denmark at the age of 9. Valdemar was later trained both as a pharmacist and in agricultural institutions in Leipzig, Dresden and Paris. In 1878 Valdemar was fully qualified to start work in the most well assorted pharmacy in West Indies. Like his father, Valdemar was greatly respected in the local community, member of the Colonial Advisisory Board, Churchwarden and Chairman of the Board of Advisors of the Danish West Indian National Bank. Prince Carl was educated at the Royal Danish Naval Academy and visited the Danish West Indies twice when he was part of the crew on board Royal Danish Navy vessels. King Haakon and Riise established a close friendship over the years and enjoyed each other’s company on several occasions when King Haakon visited the A.H. Riise Pharmacy and Riise’s private home. He became Norwegian Consul and in 1907 Knight of the Order of the Dannebrog. In 1912 he was awarded the Norwegian Order of Saint Olaf, first degree, for outstanding national and humanitarian achievements. .

A.H. Riise X.O. Kong Haakon Royal Reserve The launch of this rare Limited Edition Rum is a celebration

• f the friendship between two unique men – King Haakon VII of Norway and Valdemar Riise.

Prince Carl visited the Danish West Indies twice when he was part of the crew on board Royal Danish Navy vessels. The first time was in 1886 when he was only 14 years old aboard the legendary frigate,

• Jutland. The second time was in 1895-96 when he was a naval officer aboard the frigate, Fyen.

King Haakon and Riise established a close friendship over the years and enjoyed each other’s company on several occasions when King Haakon visited the A.H. Riise Pharmacy and Riise’s private home. This rum is based on the original recipe that was King Haakon’s favorite, and is now commercially available for the first time ever.

X.O. Kong Haakon Royal Reserve Rum

The cheque of 25.000.000 golddollars.

Denmark tried several times to sell or exchange the Danish West Indies in the late 19th and early 19th century, to the United States and the German Empire respectively. The islands were eventually sold for 25 million dollars to the United States, which took over the administration on 31 March 1917, renaming the islands the United States Virgin Islands.

A.H. RIIS

IISE CENTENNIAL CEL ELEBRATION RUM UM MAD MADE IN IN OCCASION OF OF THE HE 100TH TH AN ANNIVERSARY OF OF THE HE TRANSFER OF OF THE HE ISLANDS TO TO THE HE US

USA.

We have used rums aged in P.X., Oloroso Sherry and Port casks in the blend of this great sipping rum. The rum has a rich complex and elegant taste of raisins, brown sugar and molasses with delicate notes of caramel, butterscotch and fresh sugarcane. It is finished of with pleasantly long and lingering slightly dry taste of wood tannins with hints of spices, pepper and leather.

Non Plus Ultra is the luxury “Ultra Premium” Rum, which completes our A.H. Riise rum m rang nge. The term “Non Plus Ultra” originates from Hercules pillars of the Roman mythology which was built near the Gibraltar Strait and marked the boundary of the known world. The columns bore the inscription “Non Plus Ultra” (Latin) This means (Nothing Further Beyond) as a warning to seafarers not to continue the voyage into the unknown world. This Rum specifically honors the term “Non Plus Ultra” which loosely translated means “The Best”

• r “None after this” as it is the best and oldest rum that we have available.

Non Plus Ultra is hand blended of our “Master Distiller” who personally selects each cask included in the final Rum blend. This rum has a beautiful dark mahogany-like color, with an elegant spicy bouquet with notes of molasses, oak, tobacco and orange. The taste is Non Plus Ultra a unique experience, with its very rich, long and fruity flavor with hints

• f cedar, Vanilla, Caramel, fine Sherry and Seville Orange, which continues almost indefinitely, and

ends of with an elegant soft finish.

Non Plus Ultra, Very Rare Rum

Visit us at www.ahriise1838.com to see the full range of our more than 20 different exiting rums.

www.ahriise1838.com www.instagram.com/a.h.riise.rum

DANISH COLONIAL GIN WITH A LEGACY

DANISH EAST INDIA COMPANY

Historically, the Danish Navy in particular, and seamen in general, have had considerable influence on what we drink today, as well as being responsible for introducing genever, rum and gin to many countries across the globe. As an example, spices imported into Denmark by the Danish East India company were introduced as a flavouring to ‘genever’, and today we still create that distinctive flavour of gin through the marriage of traditional craftsmanship with modern distillation techniques

Christian d. 4. af Danmark og Norge.

NAVY GIN

The Danish colony of Tranquebar, located in Southern India, dates back to 1616 and

• ur Tranquebar Colonial and Navy Gins are based on the original gin recipes which

were enjoyed onboard Danish merchant ships supplying Europe with spices and tea from the Danish East India trading company, established in the colony. FLAVOURS / BOTANICALS OF GIN: Our popular Tranquebar Navy Gin embodies flavours of juniper berry, orange, lemon, coriander seed, cinnamon, coriander, fennel, cardamom, nutmeg, bitter orange and malt barley with slight hints of tea. It does not, however, come with any gunpowder…

COLONIAL GIN

For the genever and gin drinker, Tranquebar Colonial Gin is greatly appreciated for its depth, richness and originality of flavor. Unmistakably individual, Tranquebar Gin has become a firm favourite of those looking for something special and individual from a gin. FLAVOURS / BOTANICALS OF GIN: Our established traditional gin contains extracts, distillates and essential oils from the juniper berry, citrus (lemon, orange), coriander seed, cinnamon, coriander, fennel, cardamom, nutmeg, bitter orange and barley malt with slight hints of tea.

Christmas Spiced GIN

Drinking gin is a beloved old Christmas tradition in many English-speaking countries. You can drink gin just as it is or mixed in cocktails. Tranquebar Christmas Gin is based on the idea that the many flavours we associate with Christmas should also be present in a Christmas gin. FLAVOURS / BOTANICALS OF GIN: Cinnamon, vanilla, cardamom, star anise and cinnamon are added on equal footing with lemon, lime and wild juniper berries in this delightful Christmas symphony of noble gin.

Santos Dumont XO rum was named after philanthropist, friend of the poor, flight pioneer, and plantation owner of the same name as the rum. Santos Dumont left Brazil in 1891 and his goal was Paris, France. There he constructed and flew his first airship. He won the competition for "Deutsch De La Meurthe Prize" on October 19th, 1901 and was the first to fly around the Eiffel tower. This feat gave him great fame, especially among ordinary people when he decided to donate the 100,000 Franc prize to the poor of Paris. Santos Dumont is also famous for having ordered the world's first wristwatch from his friend and jeweler Louis Cartier. He asked Cartier to design a watch that allowed him to see the time while having both hands on the rudder.

Santos Dumont was the son and heir to his parents’ enormous sugar plantations in Brazil. The plantations in brazil, nowadays the worlds foremost producer of sugar from sugarcane, is still owned by the Santos family. We have three traditions of making rum today. This rum is breaking new ground. It represents a whole new way of apprehending the whole idea of rum. It is a sweet and aromatic well matured rum and it is made exclusively from Sugarcane Juice. It is mellow and pleasing in every way, much as rum of the Spanish type but without the sometimes-burned sensation these rums often represent. Santos Dumont XO rum is made from freshly pressed virgin sugarcane honey. After the syrup has been carefully and traditionally distilled in old copper pot stills, the result is a crisp, quality spirit. Prior to bottling the Santos Dumont X.O. Rum has completed a unique triple cask ageing in old bourbon barrels, P.X. Sherry casks and Port Casks. This ads to the rum a variety of aromatic flavors and gives a smooth, rich and warm taste of ripe fruits and honey like flavors.

Santos Dumont XO Elixir is a charming, sweet, full liqueur that for those who like a good glass with the right balance between alcohol and sweetness that embraces everything. Today, Brazil is the world's largest producer of sugar cane. A very large part of the molasses rum produced worldwide is made on Brazilian molasses, however, not this rum liqueur. Santos Dumont Elixir is made on the basis of our Santos Dumont XO, which is stored in Bourbon, PX sherry barrels, and port barrels, respectively. And last but not least, local herbs and a carefully measured amount of sugar cane honey is added. In this way, this languorous elixir is created, as any lover of good, excellent liqueurs will adore. A Santos Dumont Elixir is always a numbered single barrel rum with indication of its barrel number as well as bottle number.

The Danish pharmacist A.H.Riise travelled to the Danish West Indies in 1838 and is renown for his rum that is sold all over the world. I

• is the perfect follow up to this fine tradition with regards

to both taste, scent, and not to mention – craftsmanship. Tastes like the good old days! Has a rusty, savory flavor! With generous amounts of English licorice! And just a whiff of salt!

RIISE L ICORICE SHOT

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