SPECIAL THANKS TO OUR SPONSORS AAPOR ANNUAL CONFERENCE 2017 | - - PowerPoint PPT Presentation

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Mar 26, 2023 31 likes •157 views

SPECIAL THANKS TO OUR SPONSORS AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR LETS TAKE A STEP BACK IN TIME HISTORY OF ONLINE PANELS AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR 1990s & Early 2000s Internet penetration was at 20% in the

SLIDE 1

SPECIAL THANKS TO OUR SPONSORS

AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

SLIDE 2

LET’S TAKE A STEP BACK IN TIME… HISTORY OF ONLINE PANELS

AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

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1990s & Early 2000s

 Internet penetration was at 20% in the mid-1990’s but by 2001, it had

skyrocketed to 50%.

 Online panels were created essentially from mail access panels  The .dot com boom accelerated online panels  Researchers wanted a way to lower data collection costs and obtain

results faster

 Response rates for RDD surveys were declining  Non-probability recruited panels were leading the charge (cheap, fast)

AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

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Online Panel Timeline

AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

AOL/Opinion Place

(DMS), Gallup Panel, Knowledge Networks (GfK), Harris Poll (Nielsen), NFO My Survey (Lightspeed GMI)

1995-1999

Survey Spot (SSI),

comScore, Greenfield (Toluna), I-Say (IPSOS), E-Rewards (Research Now), YouGov (US), Rand

2000-2006

Mergers and

acquisitions, unique niche panels (Hispanic, B2B, mobile, High level executives, etc.), DIY

2007-2013

AmeriSpeak (NORC),

American Trends Panel (PEW), increased DIY

2014 to present

□ Only 2 probability panels from the very beginning (Gallup – multi mode, & KN full online) □ Currently over 90 online panels across North America □ Increased DIY packages make it easier and more affordable □ And now we are seeing a rise in probability panels

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Our Panel of Experts Today

AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

 J. Michael Dennis - Senior VP

, BVI Unit, Executive Director of AmeriSpeak, NORC

 Mansour Fahimi - Senior VP/Chief Statistician of Marketing & Data

Sciences, GfK

 Michael Link - Division VP

, Data Science, Surveys & Enabling Technologies, Abt Associates

 Chintan Turakhia - Executive Vice President, SSRS

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PROBABILITY PANELS: INSIGHTS FROM THE FIELD

AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

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Probability-based Panels

AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

 Who are the respondents?  What methods of recruitment are used to build probability panels?  How does sampling work?  Incentive offerings

Why use points, cash or other incentive?
Pros and cons from panelists’ and vendors’ perspectives on different

incentive offerings

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Probability & Non-probability Panels

AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

 How do they differ?  Advantages and disadvantages to each?  What should researchers consider when choosing whether to field a

study with a probability panel or a non-probability panel?

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Data Quality

AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

 How reliable are probability panels?  What are the challenges related to sampling and weighting when using

panels in general?

 How does questionnaire design impact data quality?  What are the quality measures used in panels?

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Probability Panels: When & Why to Use Them

 What should researchers consider when fielding a study with a

probability panel?

 How are probability panels different from traditional methods (ABS,

phone, etc.)?

 What are the advantages of using a probability panel in comparison to

ther probability methods?

 What are the challenges?  Future applications of probability panels?

AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

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PROBABILITY PANELS: Q&A

AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

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CONTACT US

AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

J. Michael Dennis

dennis-michael@norc.org Mansour Fahimi Mansour.Fahimi@gfk.com Michael Link m.link@abtassociates.com @mlink01 Yvonne Shands yshands@ssrs.com @yvonne_shands Chintan Turakhia cturakhia@ssrs.com @chintant