SPA 2 Q 1 9 & 1 H 1 9 S U M M A R Y Disclaimer: The information - - PowerPoint PPT Presentation

2 Q 1 9 & 1 H 1 9

S U M M A R Y

SPA

2

Disclaimer: The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in Siam Wellness Group Public Company Limited (“SPA” and shares in SPA, “shares”) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever. This presentation may include information which is forward-looking in

• nature. Forward-looking information involve known and unknown risks, uncertainties and other factors which may impact on the

actual outcomes, including economic conditions in the markets in which SPA operates and general achievement of SPA business forecasts, which will cause the actual results, performance or achievements of SPA to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation. This presentation has been prepared by the SPA. The information in this presentation has not been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this

• presentation. None of the SPA or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall

have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or

• therwise arising in connection with this presentation. This presentation is made, furnished and distributed for information purposes
• nly. No part of this presentation shall be relied upon directly or indirectly for any investment decision-making or for any other
• purposes. This presentation and all other information, materials or documents provided in connection therewith, shall not, either in

whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws.

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Agenda

• 1. Company Overview
• 2. Company Performance
• 3. Future Outlook

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Executive Summary

2Q19 Revenue grows +26% Y-Y and 2Q19 Net profit falls 2% Y-Y, whereas 1H19 Reve- nue grows +24.6% Y-Y and 1H19 Net Profit grows +2.0% Q-Q.

Key Development:

• 1H19, 5 new domestic branches opened
• Chaba Nails & Spa recognized revenue

from Jan 1, 2019

• 3 new Spa Operating in Hotel Signing

Future:

4 Growth Pillars

• Organic Growth
• Spa Operating in Hotel
• Spa Products
• Spa Expansion Overseas.

Strong demand from foreign & domestic customer with average 1H19 Utilitization Rate

• f 81% despite some ongoing tourism news.

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Company Overview

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SWR

Other Wellness Services

Onsen Face care Chaba Stretch Me (massage school) (hotel & food)

SWE

Spa

SPA is the first full-scale spa company to listed on mai

with the most comprehensive services and most number of branches.

SWL

(spa products)

7 5-Stars Spa Innovative Wellness Spa

• Avg. Spend = 2,100 THB/pax

CAPEX 25 million THB/branch 3 Branches Thailand 4-Stars Spa Boutique Day Spa

• Avg. Spend = 1,050 THB/pax

CAPEX 15-20 million THB/branch 35 Branches Thailand 7 Branches Overseas 3-Stars Spa Neighborhood Massage & Spa

• Avg. Spend = 500 THB/pax

CAPEX 10million THB/branch 10 Branches Thailand Total 60 Branches (as of 30 Jun 2019)

8 Stretching Studio by Physical Therapists

• Avg. Spend = 1,200 THB/pax

CAPEX 5-7 million THB/branch 4 Branches Thailand Sophisticated FACIAL SPA

• Avg. Spend = 1,200 THB/pax

CAPEX 5-7 million THB/branch 1 Branch Thailand

*Company holds 76% shares in Chaba Elegance Co., Ltd.

Manicure Pedicure & Eyelashes

• Avg. Spend = 1,000 THB/pax

CAPEX 5-7 million THB/branch 9 Branches Thailand*

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SPA’s branches are located in most strategic locations

1998 2003 2004 2006 2008 2011 2013 2014 2015 2016 2017

BRANDS BANGKOK UPCOUNTRY OVERSEAS RarinJinda 2 1 Let’s Relax 17 18 7 Baan Suan 7 3 Other 4 1 Total 30 23 7

1 2 4 5 6 8 10 12 21 31

41

1Q18 2Q18 3Q18 4Q18

42

45

50

55

1Q19

57

2Q19

60

Company Performance

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Tourist Arrivals to Thailand

Source: Department of Tourism, Ministry of Tourism and Sports.

5 10 15 20 25 30 35 40 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Coup

Airport Closure

Tourist Arrivals in 1H19 grows 1.48% YoY

China 5.7 m (-5%) | Hong Kong 0.5 m (+6%) | Taiwan 0.4 m (+14%) | Korea 0.91 m (+3%) | Japan 0.86 m (+11%) | Asean 5.0 m (+5.4%) H1N1 Spread Flood Political Protest Sink Ship Attack Tourist Coup Bomb King’s Death Zero-Tours Crackdown

11.6 13.8 14.5 14.6 14.1 15.9 19.1 22.3 26.5 24.8 29.8 32.6 38.28 19.77 35.59

1Q18

2Q18

3Q18 9.79 4Q18

1Q18

2Q18

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New Domestic Branches

Nikko Hotel ibis Styles Bangkok Ratchada Nikko Hotel

13

Chaba

Siam Square soi 2 Siam Square One Central Westgate Central East Ville Central Plaza Pinklao Gaysorn Village Iconsiam Sukhumvit 39 Nikko Hotel Thonglor

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Spa & Wellness

91%

Spa’s Strong Operational Performance

SPA Revenue by Business

Hotel& Food

3%

Products

5%

Other

2%

SPA Revenue by Brand BaanSuan

5%

Chaba

Let’s Relax

83%

RarinJinda

SPA Customer by Nationality 1H19 2Q19 2Q19 SPA Customer Source

source: Company’s Estimate

55%

25%

10% 5%

3%

2%

Walk-in and Phone Booking

60%

30%

10%

Other

2%

1H19

Average 2Q19 Staff Utilization Rate is 81%

SPA Staff Utilization Rate

5%

5%

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2Q19 GROWS 26.4% YOY AND 1H19 grows 24.6% YoY

Solid Total Revenue Growth

25 50 75 100 125 150 175 200 225 250 275 300 350

Q1’16

176.02

Q2’16

174.33

Q3’16 Q4’16 Q1’17 Q2’17

195.24 227.37 229.22

Q3’17

246.74

Q4’17 Q1’18 Q2’18

259.06 280.84 271.24 193.53 739.12

962.39

Q3’18 Q4’18 291.04 309.37 Q1’19 Q2’19 345.10 342.74 1,152.49

687.82

(THB millions)

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2q19 Gross Profit Margin Is 29.0%, Slighty Drop Due to Provision for Long-term Employment Benefit and add-on bonus paid.

Good Gross Profit Growth

50 100 150 200 250 (THB millions)

61.81 54.39 56.75 83.55 67.56

Q1’16 Q2’16 Q3’16 Q4’16 Q1’17

75.87

Q2’17

82.70 85.97

Q3’17 Q4’17

104.71

Q1’18

89.00

Q2’18 36.1% 31.8% 35.1% 37.0% 29.8% 34.0% 34.0% 240.51 328.09

97.07 93.34 110.04

Q3’18 Q4’18 Q1’19 Q2’19

97.76

384.12 207.80 33.6% 37.5% 33.6% 33.7% 30.8% 32.3% 29.0%

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2Q19 Falls -2.2% YoY AND 1H19 Grows +2.0% YoY

Good Net Profit Growth

20 20

20.6% 17.9% 21.0% 18.2% 20.0% 18.1% 18.1% 17.9% 20.1% 18.3% 18.1% 16.2% 17.4% 14.0% 35.24 30.66 40.39 34.67 Q1’16 Q2’16 Q3’16 Q4’16

40 60 80 100 120

140.97 MB

45.15 Q1’17 40.33 Q2’17 44.09 Q3’17

175.17 MB

45.60 56.15 48.38 49.11 59.20 Q4’17 47.35 Q1’18 Q2’18

205.60 MB 106.60 MB

51.96 Q3’18 Q4’18 Q1’19 Q2’19

*Q2’19 has employment benefit cost approx 2 million THB, Franchise Recognition system has changed, add-on Bonus (one-time expense) and temporary closure of Let’s Relax Pattaya North for renovation (1month).

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Key: BKK - Bangkok Branches | UPC - Upcountry Branches

TSS - SSG/Expansion, Brand, Location Classification

SPA

(+22.5%)

SSG Expansion

SSG(+6.5%) Expansion(+16%) New Project (+1.7%) RarinJinda (-%) Let’s Relax (+22%) Baan Suan (-%) New Project (+1.7%) BKK (+15%) UPC (+8.7%) Franchise (-1.7%)

Brand

Chaba

(+5.5%)

Other

(-1%) Location Franchise

SWR

(-1%)

TSS

YoY+26%

(3mths)

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Key: BKK - Bangkok Branches | UPC - Upcountry Branches

TSS - SSG/Expansion, Brand, Location Classification

TSS

QoQ-0.7%

(3mths)

SSG Expansion

SSG(+0.3%) Expansion(+1.0%) New Project(+1.7%) RarinJinda (-1%) Let’s Relax (+0.8%) Baan Suan (+0.5%) New Project (+0.4%) BKK (+5.0%) UPC (-4.3%)

Brand

SPA

(+1.3%)

SWR

(-2%)

Chaba

(-%)

Other

(-%) Location Franchise

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Key Financial Ratio

1.00 2.00 3.00 4.00

0.23 0.19 0.34 0.35 0.39 0.42 0.60 0.56 0.59 0.18 0.19 0.25 0.16 1.22 1.44 0.98 0.73 0.62 1.0 1.23 0.93 0.97 0.86 3.07 3.37 2.44 1.51

6M2015 9M2015 12M2015 3M2016 6M2016 9M2016 12M2016 3M2017 6M2017 9M2017 12M2017 3M2018 6M2018 9M2018 12M2018 3M2019 6M2019

D/E Ratio Remains Strong

D/E Ratio Liquidity Ratio

0.47 0.75 0.78 0.62 0.81 0.43 0.41 0.49 0.59 Remark : Adjusted after Dividend and Chaba Pending Payment

21 10% 20% 30%

14.8% 21.6% 25.7% 20.52% 22.6% 23.9% 23.6% 24.8% 24.9% 25% 25.1% 26.1% 25.6% 25.5% 23.8% 24.4% 23.0% 14.8% 22% 10.7% 15.1% 18.1% 17% 18.1% 19% 19% 18.8% 19% 16.9% 16.2% 15% 17.2% 17.4% 17.7% 17%

3M2015 6M2015 9M2015 12M2015 3M2016 6M2016 9M2016 12M2016 3M2017 6M2017 9M2017 12M2017 3M2018 6M2018 9M2018 12M2018 3M2019 6M2019

Key Financial Ratio

ROE RoA

18.55%

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Dividend History

Financial Year

2014 Annual 2015 Interim 2015 Annual 2015 Total 2016 interim 2016 Annual 2016 Total 2017 Interim 2017 Annual 2017 Total 2018 Annual 30/04/15 25/12/15 24/04/16 20/10/16 28/04/17 08/09/17 25/04/18 26/04/19 0.025 0.05 0.05 0.1 0.05 0.05 0.1 0.05 0.07 0.12 0.15 14.25M 28.50M 28.50M 57M 28.50M 28.50M 57M 28.50 M 39.9 M 68.4 M 85.5 M 0.08 0.19 0.25 0.31 0.36 31% 53% 40% 39% 42% 50% 63% 47.6% 43% 42% 0.05 0.16 0.21 0.28 0.36

Payment Date Dividend (Thb/Share) Total Payout Eps per Share Consolid/Separate Dividend Payout Ratio Consolid/Separate

OUTLOOK

Growth pillars of Spa

Organic Growth Branch Expansion Spa Operating For Hotels & Resorts Spa Products (Retail & Hotels) Overseas Branch Expansion

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25

Spa Branch Domestic Expansion Plan

1998

10 20 30 40 50 60 70

2003 2004 2007 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

UPC

49 40 30 21 13 11 8 8 6 5 4 2 1

2 3 3 5 6 13 20 22 25

60

32

70

37 1 1

BKK Total No. of Branches Remark: SPA’s Branch Expansion Plan does not include Overseas Expansion

Spa Operating for Hotels

Target 4&5 Stars Hotel With Existing Spa Facilities.

Benefits:

• Low capex (Few million thb/branch)
• Quicker turnaround time

(1-2 months corporate identity charge)

• Traffic of Hotel Guests and outside Guests

(attract by our brands)

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Past Projects

• The Berkeley Hotel Bangkok (2016)
• The Sis Resort Phuket (2017)
• Millennium Resort Phuket (2017)
• Arnoma Hotel Bangkok (2018)
• Ace of Hua Hin (2018)
• Ibis Styles Huaykwang (2019)
• Rua Rasada Trang (2019)
• Srilanta Resort (2019)
• Carton Hotel Bangkok (2019)

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Spa Products Under Rebranding Process

Retail

Hand Cream RarinJinda Signatura Thai Coconut roll

Let’s Relax

To become the Asia’s Regional Spa Brand(s) with branches expanded throughout Asia.

SPA Vision 2020

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Our Projects

• Kunming, China
• Qingdao, China ( 2 branches )
• Tianjin, China
• Phnom Penh, Cambodia ( 3 branches )
• Yangon, Myanmar

Q&A

SPA IR Contact

• Ms. Yonlawan Eiamalongkorn
• Tel. 02 641-6619-20

E-mail: yonlawan@siamwellnessgroup.com Company information www.siamwellnessgroup.com/investor_relations www.facebook.com/siamwellnessgroup

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Appendix

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RarinJinda Wellness Spa

World-Class Wellness Spa that harmonize all of life’s senses to deliver the ultimate Wellness Experience

RarinJinda Wellness Spa, a premium and innovative spa that harmonized all life senses. It is dedicated to be the most innovative and admirable Thai Wellness Spa by combining advanced and harmonious healing practices from around the world with world-class service and facilities, offering clients wellness, good health and luxurious pampering in a spa sanctuary.

RarinJinda Wellness Spa

CHIANG MAI (1) RarinJinda Wellness Spa Chiang Mai BANGKOK (1) RarinJinda Wellness Spa Ratchadamri (2) RarinJinda Wellness Spa Ploenchit 32

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Let’s Relax

Thailand’s Boutique Day Spa that offers refined spa indulgence for a New Lease of Life.

Let’s Relax Spa stands for warm hospitality and sensory revitalization, with convenient and accessible branches across the nation. The serene atmosphere with contemporary decoration induces a relaxed and peaceful state of mind. Backed by a wide range of spa services delivered through professional therapists and techniques, our treatments are designed to provide consumers from every walk of life, the gift

• f relaxation and the perfect balance of body and soul.

Let’s Relax is conveniently located across the country for everyday revitalization.

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Let’s Relax

Chiang Mai

(1) Let’s Relax Chiang Mai Pavillion (2) Let’s Relax Chiang Mai Thapae (3) Let’s Relax Chiang Mai One Nimman

Bangkok

(1) Let’s Relax Phromphong (2) Let’s Relax Terminal 21 (3) Let’s Relax Mandarin Hotel Samyan (4) Let’s Relax Siam Square One (5) Let’s Relax Ekkamai (6) Let’s Relax Suanplu (7) Let’s Relax The Street Ratchada (8) Let’s Relax MBK (9) Let’s Relax Berkeley Hotel Pratunam (10) Let’s Relax Phayathai (11) Let’s Relax Thong Lo (12) Let’s Relax Sukhumvit 31 (13) Let’s Relax Arnoma Grand Hotel (14) Let’s Relax The Allez Sukhumvit 13 (15) Let’s Relax The Market Bangkok (16) Let’s Relax Ginza Thonglor (17) Let’s Relax Ibis Styles Ratchada (18) Let’s Relax Central Embassy

Pattaya

(1) Let’s Relax Pattaya Dolphin Circle (2) Let’s Relax Pattaya Beachfront (3) Let’s Relax Pattaya Terminal 21

Phuket

(1) Let’s Relax Patong 2nd Street (2) Let’s Relax Patong 3rd Street (3) Let’s Relax Phuket Karon (4) Let’s Relax Phuket The Sis Kata (5) Let’s Relax Phuket Boat Lagoon (6) Let’s Relax Phuket Millennium Resort Patong (7) Let’s Relax Phuket Beyond Patong

Koh Samui

(1) Let’s Relax Koh Samui Bophut

Hua Hin

(1) Let’s Relax Hua Hin Market Village (2) Let’s Relax Hua Hin 100 (3) Let’s Relax Cha Am Ace of Hua Hin

Krabi

(1) Let’s Relax Krabi Wake Up

Phnom Penh

(1) Let’s Relax Mao Tse Toung Blvd. (2) Let’s Relax Preah Norodom Blvd. (3) Let’s Relax Tonle Bassac.

Kunming

(1) Let’s Relax Kunming

Tianjin

(1) Let’s Relax Tianjin

Qingdao

(1) Let’s Relax Qingdao Baili Plaza (2) Let’s Relax Qingdao Imexpark Mall

Yangon

(1) Let’s Relax Yangon KER Rendezvous

Thailand Cambodia China Myanmar

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Baan Suan Massage

Cozy and Warm Neighbourhood massage, center with the touch of Thainess for your comfort

Baan Suan Massage, a neighborhood massage center that you will feel like home, It is a stand-alone massage shop- house comprises of a house, which is converted into thai, foot and aroma massage rooms, a lush garden, to create an ambience with parking space. Branches are located in the Bangkok suburban areas, servicing locals who live or work around the area.

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Baan Suan Massage

BANGKOK (1) Baan Suan Nonthaburi (2) Baan Suan Charoennakorn 55 (3) Baan Suan Ramkamhaeng (4) Baan Suan Prachanukul (5) Baan Suan Charoennakorn 68 (6) Baan Suan Baromrajchonnanee (7) Baan Suan Petkasem KORAT (1) Baan Suan Terminal 21 Korat UDON THANI (1) Baan Suan Udon Thani NONG KHAI (1) Baan Suan Nong Khai

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Special Project

Stretch me by Let’s Relax (1) Stretch me Central World (2) Stretch me Iconsiam (3) Stretch me 101 The Third Place (4) Stretch me Ginza Thonglor Face Care by Let’s Relax (1) Face Care Terminal 21 Pattaya

38 RARINJINDA WELLNESS SPA RESORT is a wellness boutique spa resort with 35 rooms, decorated in thai contemporary style. The resort is equipped with full facilities such as full service Spa, Swimming Pool, Fitness Center, Yoga Studio, Meeting & Conference Room and Riverside restaurant. The resort is built around the 150-years old Teakwood home which is the highlight of the property.

CHIANG MAI (1) RarinJinda Wellness Spa Resort Chiang Mai

RarinJinda Wellness Spa Resort

39 “Deck1” The Exotic Scene & Cuisine, a fine-dining Riverside Restaurant, offers delectable Asian, Thai and Western cuisines with Full Wine Cellar with outdoor and indoor seating.

CHIANG MAI (1) Deck1 Restaurant Chiang Mai

Deck1

40 “Blooming, Siamese Wellness Secrets” combines the knowledge of the pharmacists and the expertise of the spa therapist to create a natural spa product collection that

• ffers optimal benefits.

Products have 4 categories · Skin Care · Spa Care · Health Care · Home Care

Blooming spa products

41 Siam Wellness Academy offers theoretical and practical training to spa

• therapists. The instructors are well qualified with certificates from the United

States and Thailand (Wat Pho). The school is certified by the Ministry of Education.

Siam Wellness Academy

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Multi-Award Winning Spa Group

• Amazing Wellness Spa / Day Spa /

Destination Spa / Hotel Spa / New Spa / Value for Money Spa / Traditional Thai Experience / Marketing Campaign Thailand Spa & Well-being Awards 2012-2017

• Best Luxury Destination Spa

World Luxury Spa Awards 2012

• Best Luxury Boutique Hotel

World Luxury Hotel Awards 2012

• 1 of 8 Best Luxury Spas in the World

by Agoda

• Asia’s Top Hotel & Resort Spa
• Asia’s Top Wellness Spas

Now Travel Asia Awards 2017

• Excellence & Outstanding

Destination Spa Thailand Tourism Awards 2008, 2015, 2017

• Outstanding Day Spa

Thailand Tourism Awards 2010, 2017

• Best Spa - Let’s Relax

People’s Choice Awards voted by Chinese Tourists 2015-2017

• 1st Runner Up - RarinJinda

People’s Choice Awards voted by Chinese Tourists 2015-2017

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• Best Spa Resort Destination, Thailand

Asian Lifestyle Tourism Awards 2017

• Asia’s Top 50 Brands

CMO Asia Awards 2017

• Forbes Best Under a Billion
• Best Investor Relations Awards

for Listed Company in MAI SET Awards 2018

• Outstanding Brands 2018

Asia CEO Summit & Influential Brands Award Ceremony

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Shareholding Structure

Top 5.

• 1. Mr. Wiboon Utsahajit

11.08%

• 2. Mr. Prasert Jiravanstit

11.08%

• 3. Mrs. Thanit Amorntirasan

9.45%

• 4. Mrs. Pranee Suphawatanakiat 9.42%
• 5. Mr. Narun Wiwattanakrai

3.55%

As of 19/10/18 xd Total number of shares : 570,000,000 Par Value: 0.25/ share

65%

21% 4% 10%

Executive +Family Retail Investors Foreign Funds Domestic Fund

www.siamwellnessgroup.com

Siam Wellness Group Public Company Limited

[SPA]