social media strategy
play

Social Media Strategy Lee Frederiksen, Ph.D. Presenter Lee - PowerPoint PPT Presentation

Mar 22, 2023 •436 likes •750 views

APRIL 10, 2018 Social Media Strategy Lee Frederiksen, Ph.D. Presenter Lee Frederiksen, Ph.D. Managing Partner, Hinge Marketing lfrederiksen@hingemarketing.com Connect with me on LinkedIn: in/leefrederiksen Connect on Twitter:

  1. APRIL 10, 2018 Social Media Strategy Lee Frederiksen, Ph.D.

  2. Presenter Lee Frederiksen, Ph.D. Managing Partner, Hinge Marketing lfrederiksen@hingemarketing.com Connect with me on LinkedIn: in/leefrederiksen Connect on Twitter: @HingeMarketing Social Media Strategy | 2

  3. Agenda Why develop a strategy Strategy step-by-step What to talk about Success tips Social Media Strategy | 3

  4. The Research 2018 HIGH GROWTH STUDY Research Summary Social Media Strategy | 4

  5. Why develop a strategy? No longer experimental Social media is not free Success is not easy Strategy does help

  6. Strategy step-by-step

  7. 1. Determine the business purpose of 
 social media

  8. Achievable Goals Networking Content promotion Search Engine Optimization Research Recruiting

  9. Tips Write them down Prioritize Don’t overextend or overpromise

  10. 2. Specify and research you target audience

  11. Common Target Audiences Target clients Referral sources Influencers Potential hires

  12. Research Strategies Consolidate internal knowledge Secondary research (online) Primary research - talk to your targets

  13. Research Tips Profile your ideal target on social and bios Many studies out already Where are they now? Uncover issues and challenges

  14. 3. Select appropriate social media platforms

  15. YourAssociation.org

  16. Tips Fewer platforms, more consistency Video is becoming more common Remember advertising options

  17. 4. Develop specific goals and measures of progress

  18. Measures First 1. Implementation activity (manual or automated) Frequency over time Who 2. Reach/Engagement (Platforms/Google) Followers Engagement Activity on website

  19. (cont’d) 3. Results (CRM system) Leads/Referrals Opportunities/Proposals New wins New hires

  20. Baselines and Goals Next Establish current levels Aim for 10-20% improvement Don’t over-complicate

  21. 5. Develop implementation tactics

  22. Helpful Tools Issues and topics list Content calendar Reporting venue and schedule Automation Outsourcing Paid content/advertising

  23. Tips Watch for changes in platform functions Test new tactics Recruit the right team, interest matters

  24. What to talk about

  25. POSITIONING YOUR FIRM IN THE MARKETPLACE What is 
 What Services Are 
 Important to 
 Important to 
 Your Clients? You or Your Firm? Focus on These Issues

  26. Start with the audience What are their key issues? What issues are emerging? Research regularly

  27. Then focus on your firm What services/needs are important to you? Do you have a fresh perspective? Prepare for the predictable

  28. Tips Issues vs. topics Test topics Consider research, interview, and curation Repurpose and reuse good insights

  29. Free Download Free Social Media Guide available to all webinar attendees today Social Media Strategy | 29

  30. Questions? Lee Frederiksen, Ph.D. Connect with Hinge Managing Partner, Hinge Marketing www.hingemarketing.com/blog lfrederiksen@hingemarketing.com www.twitter.com/HingeMarketing www.facebook.com/HingeMarketing Connect with me on LinkedIn: www.linkedin.com/companies/Hinge in/leefrederiksen www.hingemarketing.com 703.391.8870 Social Media Strategy | 30

  31. Thank You

Download Presentation
Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend

Social Media for Mason AGENDA What is Social Media Social Media Strategy Content

Social Media for Mason AGENDA What is Social Media Social Media Strategy Content

Social Media for Mason AGENDA What is Social Media Social Media Strategy Content Return on Investment (ROI) Forthcoming Policy Resources and Tools What is Social Media? What is social media? Thanks, Kathy. I could have

1.12k views • 35 slides
How to implement your content strategy in social media Making social media happen for your

How to implement your content strategy in social media Making social media happen for your

How to implement your content strategy in social media Making social media happen for your business Presentation by Marcom June 4th 2020 Introduction Overview All you need to know about implementing your strategy on social media.

244 views • 12 slides
MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media Movement Marketing Tools Local Resources and Promotion Ma Mark rket eting ing St Stra rate tegy gy WHY IS MARKETING IMPORTANT?

535 views • 18 slides
Getting Social What is social media? Why does social media matter? What social media

Getting Social What is social media? Why does social media matter? What social media

pwcom .co.uk CIOB Hertfordshire March 2012 Who am I? Getting Social What is social media? Why does social media matter? What social media tools can we apply in construction? How do we start? Paul Wilkinson

396 views • 18 slides
Social Media Strategy The Chug By: Grace, Lena, Alex and Sydnee November 6th, 2016 Executive

Social Media Strategy The Chug By: Grace, Lena, Alex and Sydnee November 6th, 2016 Executive

Social Media Strategy The Chug By: Grace, Lena, Alex and Sydnee November 6th, 2016 Executive Summary Social Media Strategy for The Chug Social media audit Objectives Description of personas and brand voice Strategies and

610 views • 16 slides
Presentation 1 What is social media? Get Media Smart social media 2 What is social media?

Presentation 1 What is social media? Get Media Smart social media 2 What is social media?

Presentation 1 What is social media? Get Media Smart social media 2 What is social media? Get Media Smart social media 3 What is social media? You will be working in groups of four with a large piece of paper and marker pens. In

168 views • 14 slides
Social networking platforms Social media refers to the means of interactions among people in which

Social networking platforms Social media refers to the means of interactions among people in which

4/30/2013 * a)I dont really know what Social Media means b) None (but I know what Social Media means) # c) 1 Social Media Network d) 2 Social Media Networks @Seth Bokser, MD, MPH Associate Clinical Professor, UCSF Medical School e) 3 or

578 views • 8 slides
Social Media: More than Pretty Pictures What is YOUR strategy? Presented By: Monica Stoneking

Social Media: More than Pretty Pictures What is YOUR strategy? Presented By: Monica Stoneking

Social Media: More than Pretty Pictures What is YOUR strategy? Presented By: Monica Stoneking WHAT is Social Media? The use of web-based and mobile technologies to turn communication into interactive dialogue and business transactions WHO

1.02k views • 43 slides
Planning an Effective Media Strategy for 2016 January 28, 2016 2:00 PM EST Agenda Overview

Planning an Effective Media Strategy for 2016 January 28, 2016 2:00 PM EST Agenda Overview

Planning an Effective Media Strategy for 2016 January 28, 2016 2:00 PM EST Agenda Overview and Introductions Tailoring a Social Media Strategy to Fit Your Needs Implementing a Paid Social Media Strategy Leveraging the Power of

913 views • 56 slides
The value and implementation of strategy in social media A pathway to doing better business

The value and implementation of strategy in social media A pathway to doing better business

The value and implementation of strategy in social media A pathway to doing better business Presentation by Marcom May 7th 2020 Introduction Overview Introduction to social media, explanation of why and how, and evaluation

417 views • 13 slides
Using Social Media as a Key Engagement Strategy for the Home Visitor Policies and participants

Using Social Media as a Key Engagement Strategy for the Home Visitor Policies and participants

Using Social Media as a Key Engagement Strategy for the Home Visitor Policies and participants Its important everyone on your social media team understands the goals and guidelines around your content strategy but also understands the

334 views • 31 slides
Social Media 201: Using Social Media to Advocate for Advocacy Day and Beyond Social Media 101

Social Media 201: Using Social Media to Advocate for Advocacy Day and Beyond Social Media 101

Social Media 201: Using Social Media to Advocate for Advocacy Day and Beyond Social Media 101 Hangout from 2013 Google YouTube FiresteelWA to find it! Tweet us your questions! @FiresteelWA @WLIHA @Username Can be only 15 characters long!

448 views • 30 slides
2018 SOCIAL MEDIA BOOTCAMP 2 0 1 8 S O C I A L M E D I A B O O T C A M P AGENDA INDUSTRY

2018 SOCIAL MEDIA BOOTCAMP 2 0 1 8 S O C I A L M E D I A B O O T C A M P AGENDA INDUSTRY

LEE COUNTY VCB 2018 SOCIAL MEDIA BOOTCAMP 2 0 1 8 S O C I A L M E D I A B O O T C A M P AGENDA INDUSTRY TRENDS CONTENT STRATEGY CRISIS COMMUNICATION SOCIAL PLATFORMS TOOLS SOCIAL MEDIA METRICS INSTAGRAM

971 views • 64 slides
Securing Your Social Media Strategy Otavio Freire CTO and Co-Founder Social SafeGuard Visiting

Securing Your Social Media Strategy Otavio Freire CTO and Co-Founder Social SafeGuard Visiting

Securing Your Social Media Strategy Otavio Freire CTO and Co-Founder Social SafeGuard Visiting Scholar University of Virginia Executive Lecturer Darden Business School www.socialsafeguard.com, Tysons Corner, VA Overview for Today o Discuss how

456 views • 17 slides
Social Media donts What is social media Social media is nothing new Just an extension

Social Media donts What is social media Social media is nothing new Just an extension

Steven Anderson Digital Manager MAS 15:00 - 15:30 Social Media Do's and Don'ts Dos and Social Media donts What is social media Social media is nothing new Just an extension of something we all have a social network Its

452 views • 18 slides
Social Media and Digital Marketing Presented by Baker Marketing Developing an Online Strategy

Social Media and Digital Marketing Presented by Baker Marketing Developing an Online Strategy

Social Media and Digital Marketing Presented by Baker Marketing Developing an Online Strategy Social Media Marketing Workshop Content Strategy & Overview Development Website and eCommerce Tips SEO and Keyword Developing an Online

640 views • 62 slides
Web 2.0 features Collective intelligence Chapter 6 Design for Collective Intelligence

Web 2.0 features Collective intelligence Chapter 6 Design for Collective Intelligence

Edit Web 2.0 features Collective intelligence Chapter 6 Design for Collective Intelligence Complex system a system composed of interconnected parts that as a whole exhibit properties not obvious from the properties of the individual

1.08k views • 42 slides
1 Basic Definitions Below are some basic definitions and terminology that will be used throughout

1 Basic Definitions Below are some basic definitions and terminology that will be used throughout

1 Basic Definitions Below are some basic definitions and terminology that will be used throughout the course. Additional terms and definitions will be introduced as we come across them. A graph G is a tuple consisting of a set V ( G ) of elements

450 views • 3 slides
Using CRIS to power research data discovery Alex Ball 1 Christopher Brown 2 Laura Molloy 3 Veerle

Using CRIS to power research data discovery Alex Ball 1 Christopher Brown 2 Laura Molloy 3 Veerle

because good research needs good data Using CRIS to power research data discovery Alex Ball 1 Christopher Brown 2 Laura Molloy 3 Veerle Van den Eynden 4 David Wilson 3 1 DCC/UKOLN, University of Bath 2 Jisc 3 DCC/HATII, University of Glasgow 4 UK

764 views • 29 slides
A Scrutiny of Fredericksons Distributed Outline Breadth-First Search Algorithm Introduction

A Scrutiny of Fredericksons Distributed Outline Breadth-First Search Algorithm Introduction

A Scrutiny of Fredericksons Distributed Breadth-First Search Algorithm Victor van der Veen A Scrutiny of Fredericksons Distributed Outline Breadth-First Search Algorithm Introduction Definitions Background A Simple BFS Tree

692 views • 21 slides
Using Data Fusion and Web Mining to Support Feature Location in Software SEMERU Feature: a

Using Data Fusion and Web Mining to Support Feature Location in Software SEMERU Feature: a

Using Data Fusion and Web Mining to Support Feature Location in Software SEMERU Feature: a requirement that user can invoke and that has an observable behavior. Feature Location Impact Analysis Existing Feature Location Work Static

881 views • 47 slides
SEARCH RESULTS CLUSTERING (and its applications to the Polish language) Dawid Weiss Pozna

SEARCH RESULTS CLUSTERING (and its applications to the Polish language) Dawid Weiss Pozna

Slide 1 This is a slideshow presented at the 6th International This is a slideshow presented at the 6th International Conference on Soft Computing and Distributed Conference on Soft Computing and Distributed Processing, Rzeszw, Poland.

388 views • 27 slides
The Bandera Perspective This talk will focus on Bandera and Cadena and will give the

The Bandera Perspective This talk will focus on Bandera and Cadena and will give the

Software Model-checking: The SAnToS/Bandera Perspective SAnToS Laboratory, Kansas State University, USA http://www.cis.ksu.edu/bandera Principal Investigators Postdocs and Students Radu I osif Robby Matt Dwyer Hongjun Zheng Venkatesh

560 views • 30 slides
Interaction Design 9-12-2012 Overview of Interaction Design Understanding the Problem

Interaction Design 9-12-2012 Overview of Interaction Design Understanding the Problem

Interaction Design 9-12-2012 Overview of Interaction Design Understanding the Problem Space Conceptualizing the Design Space HW#2 posted, due Wednesday 9/19 Activity#3 due Monday, 9/24/12 Select your presentation topic PR#1

881 views • 23 slides

More recommend