Social Media Analytics: Do you know your numbers? Quick Intro - - PowerPoint PPT Presentation

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Jun 03, 2023 952 likes •1.29k views

Social Media Analytics: Do you know your numbers? Quick Intro Cody Damon, President of Media Cause Media Cause is a full-service digital marketing agency that works exclusively in the nonprofit space. Offices in Boston, Dallas, and

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Social Media Analytics: Do you know your numbers?

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Quick Intro

Cody Damon, President of Media Cause
Media Cause is a full-service digital marketing

agency that works exclusively in the nonprofit space.

Offices in Boston, Dallas, and San Francisco

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“The What” of Social Media Analytics

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Before we get started…

2 questions that need to be answered:

What are your organization or program goals?

How do those translate onto social platforms? And

how do we measure outcomes?

Who is your audience(s)?

Which platforms are they on?

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Good Data vs. Vanity Metrics

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Where is the good data?

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Facebook Insights

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Facebook Insights

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Dive a Little Deeper

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Data, Data, and more Data

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Communication Model

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Here – But it Needs a Human

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What Humans Can Do

Provide Context
Identify Trends
Laugh, Cry, Hate, Love

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Data Into Action

Provide Context
We like to create

a report that identifies different themes and indicates which

nes are

resonating the most within our community

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Community Building Plans

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It Applies To All Platforms

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Community Building Plan

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Data Beyond Social Platforms

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Tracking Goals in Google Analytics

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Comparative Data

Allows you to

start making decisions on resource allocation

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It Gets More Fun

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Digest Before Lunch

Step 1 : Define Goals and Audience
Step 2 : Choose social platform(s) that will help

you reach those goals with that audience

Step 3 : Focus your on-platform metrics around

measuring what keeps people interested in your mission

Step 4 : Setup Goals in Google Analytics and

measure how well your efforts are achieving those goals comparatively.

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Fun Hack

Want to know how many of your donors are

following you on Facebook or Twitter? Both of these advertising platforms allow you to upload email lists to target on the platform. Upload your latest donor email file and select to target only your followers and you will get an estimated number of users.

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Why It Matters

Email List Reach 31,043 Donors 5 Facebook Fans: Reach 46,533 Donors 9

BOTH: Reach 24,160 Donors 19

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Thank You!

Questions?
Learn More: www.mediacause.org

Email: cody@mediacause.org Twitter: @codydamon