BASIC GOOGLE ANALYTICS Babi Hammond, Digital Experience Consultant, - - PowerPoint PPT Presentation

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BASIC GOOGLE ANALYTICS Babi Hammond, Digital Experience Consultant, - - PowerPoint PPT Presentation

Feb 10, 2023 270 likes •840 views

WEEDING YOUR WEBSITE with BASIC GOOGLE ANALYTICS Babi Hammond, Digital Experience Consultant, Colorado State Library CLiC Workshop, Grand Junction, 21 March 2017 SPIDERS! BOTS! COOKIES! Whats Most Important on Your Website?

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BASIC GOOGLE ANALYTICS

WEEDING YOUR WEBSITE

with

Babi Hammond, Digital Experience Consultant, Colorado State Library
 CLiC Workshop, Grand Junction, 21 March 2017

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SPIDERS!

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‘BOTS!

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COOKIES!

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What’s Most Important

  • n Your Website?

(Google Analytics won’t really tell you)

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Analytics is only a part of your decision-making; but it’s an important part

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Behavior > Site Content > All Pages

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Google Mesa County Libraries Hours & Location Central Library Mesa County Libraries

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Fred = New User

http://mesacountylibraries.org/ 1 pageview; 1 unique pageview …/aboutus/hours/ 1 pageview; 1 unique pageview http://mesacountylibraries.org/ 1 more pageview …/aboutus/hours/central-library/ 1 pageview; 1 unique pageview

1 Session

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Fred

http://mesacountylibraries.org/ 1 pageview; 1 unique pageview …/aboutus/hours/ 1 pageview; 1 unique pageview http://mesacountylibraries.org/ 1 more pageview …/aboutus/hours/central-library/ 1 pageview; 1 unique pageview

1 Session

Google = Acquisition channel (Organic Search) Where did Fred go when he left? ???????

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User Session Session Session

PAGEVIEW PAGEVIEW PAGEVIEW PAGEVIEW PAGEVIEW PAGEVIEW PAGEVIEW PAGEVIEW PAGEVIEW

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User Sessions Pageviews

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Use the right data for your question

How many times did someone look at this page?

  • best data: pageviews
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Use the right data for your question

How many times did someone look at this page?

  • best data: pageviews

How many visits to the site had at least one look at this page?

  • best data: unique pageviews
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Use the right data for your question

How many times did someone look at this page?

  • best data: pageviews

How many visits to the site had at least one look at this page?

  • best data: unique pageviews

How many people have looked at the site?

  • best data: users
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How Are Users & Sessions Determined?

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COOKIES!

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User Cookies:

expire 2 years after the last activity

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User Cookies:

expire 2 years after the last activity

Fred

~ a User ~

Client ID: 618725461.1483031645

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Session Cookies:

by default set to expire 30 minutes after the last activity

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Session Cookies:

by default set to expire 30 minutes after the last activity

SESSION

30 minutes of inactivity

NEW SESSION

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How accurate are these numbers, anyway? but…

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Does 1 User = 1 Patron?

Home Desktop

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Does 1 User = 1 Patron?

Home Desktop iPad iPhone Work Laptop

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So, 1 User probably ≠ 1 Patron But the error rate is likely constant So comparisons still valid

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SPIDERS!

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‘BOTS!

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Exclude Known Bots and Spiders

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Analytics by itself won’t tell you what’s important; only what’s being used

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User Sessions Pageviews

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COOKIES!

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Ways to Get Better Analytics Data

  • Eliminate known ‘bots and spiders
  • Filter by geographic location
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Regular Weeding & Analytics

  • Spend an hour a month looking at

your analytics—to explore, not to decide

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Regular Weeding & Analytics

  • Spend an hour a month looking at

your analytics—to explore, not to decide

  • Weed less frequently—once a

year, maybe; once a quarter at most

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Weed Wisely

  • Look at the data for answers you

know it can help provide

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Google Analytics Resources

Google’s Analytics Academy


https://support.google.com/analytics/answer/4553001

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Google Analytics Resources

Google’s Analytics Academy


https://support.google.com/analytics/answer/4553001

Kristi Hines, “Absolute Beginner’s Guide to Google Analytics” (2015)


https://moz.com/blog/absolute-beginners-guide-to-google-analytics/

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Google Analytics Resources

Google’s Analytics Academy


https://support.google.com/analytics/answer/4553001

Kristi Hines, “Absolute Beginner’s Guide to Google Analytics” (2015)


https://moz.com/blog/absolute-beginners-guide-to-google-analytics/

Google search will bring up lots more, but be sure what you’re looking at is recent.

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My Contact Info:

Babi Hammond

Digital Experience Consultant, Colorado State Library hammond_b@cde.state.co.us 303-866-6906