GA Technical Setup ACCount Installation & Google Tag Manager - - PowerPoint PPT Presentation

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Aug 29, 2023 152 likes •255 views

GA Technical Setup ACCount Installation & Google Tag Manager Views Tracking code Customizations GA Account Best Practice Google Analytics Structure Google Login Accounts Account Limit: 100 Account per Login Central Management

SLIDE 1

ACCount Installation & Google Tag Manager Views Tracking code Customizations

GA Technical Setup

SLIDE 2

Best Practice

GA Account

SLIDE 3

Google Analytics Structure

Accounts

Limit: 100 Account per Login
Central Management
(Company)

Properties

Limit: 50 per Account
Different Tracking Code
(Websites)

Views

Limit: 50 per Account
Perspective on Data: Config & Filter
(Views)

Account Property Property View View View Google Login

SLIDE 4

Installation & GTM

Manual Installation Plugins Google Tag Manager

SLIDE 5

Best Practice

GA Views

SLIDE 6

Google Analytics Views

Master

contains important Filters and

configurations

Test

Testing purposes
Try & test new filters or configurations
reverse if necessary

Unfiltered

Unfiltered data
Raw

Account Property Master Test Unfiltered

SLIDE 7

Tracking Code Customizations

Cross Domain Tracking Anonminize IP Address Demographics and Interest

SLIDE 8

ACCount / Views Installation & Google Tag Manager Tracking code Customizations

GA Technical Setup

SLIDE 9

READ & VIEW

GA Technical Installation Actions

Watch this video http://snip.ly/amZL

SETUP

Setup a new Google Analytics account according to best practices Setup a Google Tag Manager account and deploy GA through GTM

DISCUSS

Think of a good question that would be of interest to everyone and post it into the discussion section