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Social Media 101 What is Social Media? Takes down barriers Brings people together #BSMACONVENTION2019 Choose the best channel for you Facebook: news and entertainment. The current emphasis is on video live streaming. Note also

  1. Social Media 101

  3. What is Social Media? • Takes down barriers • Brings people together

  4. #BSMACONVENTION2019

  5. Choose the best channel for you Facebook: news and entertainment. The current • emphasis is on video live streaming. Note also that Facebook currently sends more website referral traffic than any other social media channel. Twitter: A news and conversation tool. Retweeting and • curation are encouraged. LinkedIn: Professional network. • Instagram: A highly visual network for static images • and short videos. SnapChat: Although originally focused on private, • person-to-person photo sharing, it can now use it for a range of different tasks, including live video chatting, messaging, creating caricature-like Bitmoji avatars, and sharing photos and videos via a chronological “story” that’s broadcasted to all your followers. Pinterest: Highly visual platform often used by creative • types to find inspiration. Google+: Essentially an umbrella social channel • across Google’s web properties (Youtube, etc.).

  7. Complete your account profile your organization’s name, custom vanity URL, avatar, cover photo, bio, and about us section – are all elements that are used to categorize your channel for providing “page suggestions” or “who to follow” recommendations for other users. Pro tip: On Facebook, make sure “Similar Page Suggestions” is clicked “ON” in your page settings so people can find you after they interact with content on a similar page. Also, if you’re targeting a certain geographic area, set your “Preferred Page Audience” to reflect who you’d most like to connect with. Anyone can find your Page, but Facebook says they’ll, “do our best to put it in front of the people who matter to you most.”

  8. When is everybody online? Facebook: Thursdays, Fridays, Saturdays, and Sundays at 9 am, 1 pm, and 3 pm are generally the best for reach and engagement. Saturdays and Sundays for the highest engagement. Posting at 3 pm will get the most clicks. Posting at 1 pm will get the most shares. Twitter: Wednesdays at 12 pm, 3 pm, 5 pm and 6 pm, during people’s lunch break and on their commute. Instagram: Mondays and Thursdays between 8 am – 9 am. LinkedIn: Tuesdays, Wednesdays, and Thursdays at 5 pm. Pinterest: Saturdays between 8pm – 11pm. Google+: Wednesdays between 9 am – 11 am. remember that 80% of Americans are on Eastern and Central time zones.

  9. Content… Happy content gets shared faster and wider than sad… • VISUALS • GIFs • Quote images • Short videos • Emoticons (posts with emoticons get a 57% higher like rate and 33% higher share rate) • TAGGING • # and @ @ to someone you follow #BSMACONVENTION2019 #ARMYMOM #NAVYMOM #MARINEMOM #AIRFORCEMOM #COASTGUARDMOM #MILITARYMOMS ETC ETC ETC • PINNING • An update that stays at the top of your timeline • Visibility and engagement

  11. • HELP vs SELL • FIND…FOLLOW…BUILD RELATIONSHIPS WITH INFLUENCERS AND SIMILAR ORGANIZATIONS • REUSE YOUR BEST CONTENT • HOST CONTESTS AND GIVEAWAYS • BOOST EFFICIENCY • Hootsuite……Buffer…..

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