SOCIAL AGENCY Established on May 1st 2010 Ranked #1 social agency - - PowerPoint PPT Presentation

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SOCIAL AGENCY Established on May 1st 2010 Ranked #1 social agency - - PowerPoint PPT Presentation

Apr 27, 2023 137 likes •346 views

INTRODUCTION RAUWCC FULL-SERVICE SOCIAL AGENCY Established on May 1st 2010 Ranked #1 social agency in the Emerce 100 edition 2015 Ranked #2 social agency in the Emerce 100 edition 2016 Ranked #1 social agency

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FULL-SERVICE

SOCIAL AGENCY

INTRODUCTION RAUWCC

  • Established on May 1st 2010
  • Ranked #1 ‘social agency’ in the Emerce 100 edition 2015
  • Ranked #2 ‘social agency’ in the Emerce 100 edition 2016
  • Ranked #1 ‘social agency’ in the Emerce 100 edition 2017
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SOCIAL MEDIA

IN THE NETHERLANDS

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SOCIAL MEDIA IN THE NETHERLANDS Source: Newcom Research January 2017

TOTAL OF USERS IN THE NETHERLANDS

Users in Millions

3 6 9 12

F a c e b

  • k

Y

  • u

T u b e L i n k e d I n I n s t a g r a m T w i t t e r P i n t e r e s t S n a p c h a t

1,9 2,4 2,6 3,2 4,3 7,5 10,4

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SOCIAL MEDIA IN THE NETHERLANDS Source: Newcom Research January 2017

DAILY USERS IN THE NETHERLANDS

Users in Millions

3 6 9 12

F a c e b

  • k

Y

  • u

T u b e L i n k e d I n I n s t a g r a m T w i t t e r P i n t e r e s t S n a p c h a t

1,0 0,4 0,9 1,5 0,4 1,7 7,5 DAILY USERS IN THE NETHERLANDS

Users in Millions

3 6 9 12

F a c e b

  • k

Y

  • u

T u b e L i n k e d I n I n s t a g r a m T w i t t e r P i n t e r e s t S n a p c h a t

1,0 0,4 0,9 1,5 0,4 1,7 7,5

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LANGUAGE AND THE MACHINE

ALGORITHMS AND THE FUTURE OF COMMUNICATION

“As elements of language evolve and morph into something new, we inevitably become more reliant on the technology that enables them.”

SOCIAL MEDIA WEEK’S GLOBAL THEME FOR 2017

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SOCIAL MEDIA WEEK NEW YORK

KEY TAKEAWAYS

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5 SOCIAL MEDIA & TECH TRENDS

FOR 2017 AND BEYOND

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TREND #1

VIDEO VIEWERSHIP IS EXPLODING

  • With Snapchat, Instagram and

Facebook Live leading the way

  • Video formats are also changing
  • Expect some huge shifts in form

and function of video as a medium

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TREND #2

RISE OF THE VOICE INTERFACES

  • Because they’re fast, easy,

personalised, hands-free, and cheap

  • Google on Android now seeing

20% of searches from voice

  • Amazon Echo sales are growing

as iPhone sales are slowing down

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TREND #3

MESSAGING IS DOMINATED BY FACEBOOK & WECHAT

  • It’s growing rapidly, and evolving

from simple text communication to become our new home screen with options for vivid self- expression and commerce

  • Emoticons and GIFs have

become accepted forms of communication

  • Trend in China; one app to rule

them all!

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TREND #4

RISE OF THE MACHINE ASSISTED COMMUNICATIONS

  • Including Facebook’s Messenger

app and new API for developers supporting chatbots

  • Includes chat based commerce,

customer support and mobile payments

  • In 2017 we might see the first

friend-bots where
 people become attached the the bots they interact 
 with each day

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TREND #5

AR & VR ARE HERE TO STAY

  • New layers of immersion

and new fields of reality never experienced before via AR and VR

  • This will impact how we

communicate, how we play games, watch films and interact with doctors, teachers and how we travel the world

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MAARTEN REIJGERSBERG

SOCIAL MEDIA ARCHITECT @RAUWCC MAARTEN@RAUWCC.NL THANK YOU