Innovation Traps: How to Design for Uncertainty Cristina Turbatu - - PowerPoint PPT Presentation

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Innovation Traps: How to Design for Uncertainty Cristina Turbatu - - PowerPoint PPT Presentation

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Innovation Traps: How to Design for Uncertainty Cristina Turbatu A Case Study of: #OReillySACon Agenda Corporate Innovation Innovation Traps Designing for Uncertainty Playtechs Games Marketplace Q&A #OReillySACon

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Innovation Traps: How to Design for Uncertainty

Cristina Turbatu

A Case Study of:

#OReillySACon

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  • Corporate Innovation
  • Innovation Traps
  • Designing for Uncertainty
  • Playtech’s Games Marketplace
  • Q&A

Agenda

#OReillySACon

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Corporate Innovation

#OReillySACon

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Stages of our Corporate Innovation

Idea Proof of Concept MVP Scale Handover

#OReillySACon

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Complement the company technology ecosystem

Design for Uncertainty

Enterprise Architecture

#OReillySACon

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Innovation Traps

  • Focusing on the solution without fully

understanding the problem;

  • Overengineering;
  • “Black Ops” Projects;
  • Buggy Proof Of Concept;
  • Moving fast. Maybe too fast.

#OReillySACon

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Design for Uncertainty

  • Complement the company technology ecosystem
  • It takes a strong team to succeed;
  • Ask questions. Many many questions.
  • Choose flexible technology stack and architecture
  • Write Mocks
  • Recognise when to scale
  • Embrace and seek change

#OReillySACon

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Case Study:

#OReillySACon

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What is Playtech Games Marketplace (MP)?

Game Developers Operators

#OReillySACon

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Where MP is today?

40+

Licensees connected

200+

Brands

11+

Regulated markets covered eGR Supplier Innovation Award 2019

#OReillySACon

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How we started

late 2016

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How did we brainstorm for ideas?

Corporate Innovation

#OReillySACon

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High level view of solution

#OReillySACon

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Proof of concept

2017

#OReillySACon

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Focusing on the solution without fully understanding the problem

Innovation Trap

Defining Baseline Requirements

#OReillySACon

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Ask questions. Many many questions.

Design for Uncertainty

Defining Baseline Requirements

#OReillySACon

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How to get buy in from your dependencies?

Corporate Innovation Your Innovation Product

#OReillySACon

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Make use of Open Protocols

Design for Uncertainty

Defining Baseline Requirements

#OReillySACon

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Corporate Innovation

#OReillySACon

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Use flexible technology stack and architecture

Design for Uncertainty

Architectural Decisions

#OReillySACon

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Overengineering

Innovation Trap

Architectural Decisions

#OReillySACon

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Clear separation of functionality in the codebase

Design for Uncertainty

Architectural Decisions

#OReillySACon

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Initial Architecture

FE LB BE FileAPI GP DL Authorization Authentication

. . .

. . . . . . . . .

S3

#OReillySACon

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Build to scale from the start

Design for Uncertainty

Architectural Decisions

#OReillySACon

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Integration Points

FE LB BE FileAPI GP DL Authorization Authentication

. . .

. . . . . . . . .

S3

#OReillySACon

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Mocks

FE LB BE FileAPI GP DL

MOCK 1 MOCK 2 MOCK n

Authorization Authentication

. . .

S3

#OReillySACon

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Write Mocks

Design for Uncertainty

Integrations

your mock system you depend on

#OReillySACon

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“Black Ops” Projects

Innovation Trap

Architectural Decisions

#OReillySACon

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Buggy Proof Of Concept

Innovation Trap

Development

#OReillySACon

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Going LIVE

2018

#OReillySACon

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Pivoting and iterating is critical

Design for Uncertainty

Architectural Decisions

#OReillySACon

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Growing the scope

2018

#OReillySACon

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Development

Add Business Intelligence

#OReillySACon

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Development

Extending to other markets

Marketplace International Instance <PRIMARY> Marketplace Territory Specific Instance <REPlICA>

S3 S3

MongoDB MongoDB

#OReillySACon

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Growing the team

2018

#OReillySACon

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Short version: we failed

#OReillySACon

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Little documentation as the system changed often

Tradeoff of a flexible system

#OReillySACon

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Marketplace as a Service

2019

#OReillySACon

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Scaling

2019

#OReillySACon

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Game Discovery Loop

Our first Out Of Memory

#OReillySACon

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Moving fast. Maybe too fast.

Innovation Trap

Development

#OReillySACon

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Recognise when to scale

Design for Uncertainty

Scaling

#OReillySACon

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“As soon as you start to scale, everything is going to change. Everything.”

Ryan Smith, CEO of Qualtrics

Scaling

#OReillySACon

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Current Microservice Architecture

FE LB Marketplace API BE BI FileAPI NOTIF GP DL Authorization Authentication Audit

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. . . . . . . . .

Metrics

S3

#OReillySACon

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New challenges

2020

#OReillySACon

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Architectural Evolution

Architectural Decisions

#OReillySACon

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Changing some of the Tech Stack

FE LB Marketplace API BE BI FileAPI NOTIF GP DL Authorization Authentication Audit

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. . . . . . . . .

Metrics

S3

#OReillySACon

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API Gateway

FE LB API Gateway BE BI FileAPI NOTIF GP DL Authorization Authentication Audit

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. . . . . . . . .

Metrics

S3

#OReillySACon

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Event Based Messages

FE LB Marketplace API BE BI FileAPI NOTIF GP DL Authorization Authentication Audit

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. . . . . . . . .

Metrics

S3

#OReillySACon

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Changing some of the Tech Stack

FE LB Marketplace API BE BI FileAPI NOTIF GP DL Authorization Authentication Audit

. . .

. . . . . . . . .

Metrics

S3

#OReillySACon

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“Success is achieved in two ways: [Insane] Luck or having failed so many times that success is the only possible next outcome”

Peter Mares, Group CTO BetKing

#OReillySACon

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Embrace and seek change.

Design for Uncertainty

Integrations

#OReillySACon

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Q&A

#OReillySACon

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Innovation Traps: How to Design for Uncertainty

CRISTINA TURBATU Architect @Playtech Games Innovation Labs Managing Director @Girls in Tech Gibraltar Linkedin: cristinaturbatu Email: cristina.turbatu@playtech.com

#OReillySACon

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