Digital Mar ke ting Capabilitie s America’s #1 Small PR Agency Ragan’s Ace Awards Social Media Award Winner Bulldog Reporter #1 Social Media Agency in the U.S. TopPRAgencies.com Top Digital Agency Clutch.co 1
ting | Unde rsta nding Go a ls a nd Oppo rtunitie s Be for e Star S GOAL At the outse t, L CI asks c lie nts “ What do e s suc c e ss lo o k like ? ” AUDIENCE PROMOT OTE BRAND ND Who do you want How do you tell S OPPORT UNIT IE What is your story? to tell it to? your story? VA VALUE AC ACT D PROGRAM INT E GRAT E Why should they Why should they care? act now? S RE SUL T 2
oac h | De ve lo ping An I nte g ra te d Ma rke ting Co mmunic a tio ns Pro g ra m L CI’s Appr Ho w do e s digital mar ke ting fit in the c o mmunic atio ns mix? It’s all abo ut planning. Conduct R Research Create C te Conten tent Defin ine Go Goals ls Develo lop Me Messagin ing Deliv liver C Content Ana lyze Re sults | Optimize E ffo rts | L e ve ra g e Co nte nt | Re po rt 3
oac h | Whe n a nd Ho w Dig ita l is Use d L CI’s Appr Digital mar ke ting is use d in diffe r e nt ways de pe nding on whe r e your audie nc e is in the “ac t” c yc le Lookin oking Unaware Passi sivel ely I Inter eres ested ed Ready t y to o Act Web C Conten ent E-mai ail Blog SEM EM SEO EO Online line PR Socia ial O l Organic nic Socia ial P l Paid Sponsorship 4
Capabilitie s | Dig ita l Pre se nc e De ve lo pme nt L CI de ve lops digital pr e se nc e s that inspir e and e nable ac tion E xpe r ie nc e optimize d • E ngaging func tionality and c onte nt • F le xible and fast manage me nt • Re liable , se c ur e & sc alable • Be autifully de signe d • 5
Capabilitie s | Dig ita l Ana lytic s L CI he lps c lie nts unde r stand br and powe r and pe r for manc e We bsite / App • Campaign pe r for manc e • Compe titive position • Oppor tunitie s and optimization • 6
Capabilitie s | E xpe rie nc e De sig n a nd L e ve ra g ing Da ta L CI pr ovide s e xpe r tise in unde r standing data and the c ustome r e xpe r ie nc e Conte nt that guide s c ustome r s • Inte r - c hanne l c ommunic ations VOLUNTEERS RS RESEA EARC RCHERS RS • Se gme nte d tr e atme nt str ate gie s • Re sults/ ROI MOBIL BILE WEBSITE TE • Data analytic s to suppor t optimization • DATABAS ASE 7
Capabilitie s | Org a nic So c ia l Me dia L CI c r e ate s soc ial me dia str ate gie s that align to goals and r e sour c e s Soc ial str ate gy and plan • Re sour c e planning • Conte nt sour c ing • Conte nt de ve lopme nt • Plac e me nt • Monitor ing • Re sponse manage me nt • Re sults & ROI that suppor t c lie nt goals • 8
Capabilitie s | Pa id So c ia l Me dia L CI he lps c lie nts find inte r e ste d par tie s and de live r s ac tion- induc ing c onte nt Campaign de ve lopme nt and manage me nt • Budge t optimization • Inte gr ate d c ustome r e xpe r ie nc e de sign • Goal- or ie nte d r e sults • Analytic s and r e por ting • 9
Capabilitie s | Pa id Se a rc h L CI he lps your busine ss c aptur e pe ople ac tive ly looking Campaign de ve lopme nt and manage me nt • Budge t optimization • Inte gr ate d c ustome r e xpe r ie nc e de sign • Analytic s and r e por ting • Re sults that map to your busine ss goals • 10
Capabilitie s | Vide o L CI de live r s e ngaging vide o c onte nt that dr ive s c onve r sion • L CI pr ovide s star t- to- finish vide o c apabilitie s: ide ntifying and se c ur ing spoke spe ople , sc r ipt wr iting, vide o pr oduc tion and e diting • Animate d and live - ac tion pr oduc tion • F e atur e vide os and e xplaine r vide os • Public Se r vic e Announc e me nts • L e ve r age and plac e me nt ac r oss c hanne ls • Monitor ing, analytic s and r e por ting • ROI and r e sults https://www.youtube.com/watch?v=B4CLeaZdxL8 11
vic e s | Ma rke ting & Adve rtising Se r Bra nd de ve lo pme nt, ide ntity & de sig n • Bra nd g uide line s • I nte g ra te d ma rke ting c o mmunic a tio ns c a mpa ig ns • Ma rke ting pla n • Print a dve rtising • Co pywriting • Me dia b uying • Co lla te ra l • Outdo o r • Sig na g e • Re sults/ ROI • Our inte g ra te d ma rke ting , c ommunic a tions a nd a dve rtising solutions a re ta rg e te d to your busine ss’ ne e ds. T he stra te g y is to more tha n just introduc e your produc t to the world or e duc a te your c ustome rs. Our g oa l is to pe rsua de the m to a c t. Our c ustom- ma de solutions a re a ime d to inc re a se bra nd a wa re ne ss tha t a mplify your bra nd. 12
vic e s | Dig ita l Se rvic e s Se r • So c ia l Me dia – pla nning , stra te g y a nd imple me nta tio n • Dig ita l c o nte nt c re a tio n a nd distrib utio n • Dig ita l Ma rke ting , Ana lytic s a nd Re po rting It ta ke s a n inte g ra te d ma rke ting c ommunic a tions pla n to c re a te a n impa c tful a nd c og e nt bra nd pre se nc e . Dig ita l se rvic e s – inc luding soc ia l me dia , dig ita l c onte nt c re a tion a nd dig ita l ma rke ting - a re a n indispe nsa ble pa rt of tha t c ommunic a tions e ffort. De sig ne d spe c ific a lly for your busine ss, the se dig ita l stra te g ie s he lp de live r on the a g re e d- upon me tric s. 13
vic e s | Co nte nt De ve lo pme nt Se r Co nte nt stra te g y a nd pla n • Co pywriting • Co nte nt distrib utio n • Re sults tha t ma p to yo ur g o a ls • L CI’s sta ff ha s ma ny ye a rs of writing e xpe rie nc e , working with c orpora tions, nonprofit org a niza tions a nd nume rous busine sse s throug hout a va rie ty of industry se c tors. In a ddition, we ha ve a numbe r of forme r journa lists on sta ff. With our c re a tive c onte nt de ve lopme nt, our te a m he lps ide ntify the rig ht story to unify your bra nd me ssa g ing a nd e ng a g e your a udie nc e a c ross a ll me dia a nd soc ia l pla tforms. 14
vic e s | Pub lic Re la tio ns Se r Co mpe titive a udit • I de ntify the me ssa g e a nd the ne wswo rthy sto ry • T e ll the sto ry – to the rig ht a udie nc e s • Amplify yo ur sto ry a nd mo nito r • Pro mise d Re sults/ ROI • Public re la tions is a ll a bout c re a ting the rig ht me ssa g e s a nd finding the rig ht storie s to te ll. We first do our re se a rc h, a na lyzing the c ompe titive me dia la ndsc a pe . T he n, we g o to work. De c a de s of e xpe rie nc e – a nd solid me dia re la tionships - he lp our se a sone d c ounse lors unc ove r wha t ma ke s your bra nd unique – a nd te ll tha t story to the r ight a udie nc e s throug h the r ight me dia . 15
vic e s | We b Se rvic e s Se r We b de sig n a nd a pp de ve lo pme nt • Re spo nsive de sig n • E -Co mme rc e a nd c usto m we b po rta l • We b ho sting a nd ma inte na nc e • Se a rc h e ng ine o ptimiza tio n (SE O) • Unle ss you c re a te a dyna mic we b pre se nc e for your busine ss, you ha ve no pre se nc e . L CI offe rs a c omple te ra ng e of re sponsive de sig n we b se rvic e s to he lp your busine ss suc c e e d. E ffe c tive we b se rvic e s pe rform multiple ke y ta sks be yond simply g e ne ra ting re ve nue . T he y e sta blish busine ss re sponsive ne ss a s we ll a s a winning c olla bora tion with industry c ompe titors a nd c ustome rs in orde r to ma ximize e ffic ie nc y. L CI c onduc ts a n initia l SE O a udit, inc luding c ompe titive re vie w a nd ke yword re se a rc h. T his a llows us to build a c ohe sive proje c t pla n with a c le a r outline for imple me nta tion, e ffe c tive ne ss a nd suc c e ss. 16
vic e s | Mo b ile Apps & So ftwa re De ve lo pme nt Se r App de ve lo pme nt • Na tive a pplic a tio ns • Hyb rid a pplic a tio ns • Re spo nsive de sig n • T he softwa re ha s to suit you. Cha ng ing your pra c tic e s to suit the softwa re is not a busine ss- sa vvy pra c tic e . L CI unde rsta nds the importa nc e of busine ss spe c ific softwa re tha t is suite d e xc lusive ly to your ne e ds. Choosing box softwa re c a n be a wa ste of va lua ble re sourc e s a nd ofte n forc e s use rs to ma ke a c c ommoda tions. Unde rsta nding this re quire me nt, L CI ta ke s c a re of your busine ss’s softwa re re quire me nts inc luding c onve ntiona l a pplic a tion de ve lopme nt, mobile a pp de ve lopme nt a nd re sponsive de sig n to insure e ffe c tive se a rc h re sults. 17
Recommend
More recommend
