SJ/SAS 1 Why? 1 Our customers want to travel from-to, often with - - PowerPoint PPT Presentation

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SJ/SAS

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Why?

Our customers want to travel from-to, often with both train and

• air. It is our job to provide travel products that meet our

customers ' need for simplicity, accessibility, freedom of choice Sweden is and will continue to be dependent on strong communications and further integration of collective modes We see an increased consolidation globally and locally and thus heightened competition from operators with large domestic

• markets. It is important that we can continue to develop The

relations within and beyond our borders As leading players within each mode of transport, it is our responsibility to jointly pursue development of the Swedish collective infrastructure with high availability, a secure and cost effective travel with a minimized environmental impact

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Specific benefits of the cooperation

• Enabling new products with high customer value requires cooperation;

smooth shuttle train/flight including get-up guarantee, joint annual pass, corporate travel service

• Increased availability with several alternative travel possibilities for

customer

• Improved connectivity, less waiting time through collaborative planning, for

example, when connecting feeder to Arlanda

• Stimulates rail, more environmentally friendly ground transportation

to/from the airport

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Vision and mission with the co-operation Objective

Overall:

• 1. Increase our revenue
• 2. Competitiveness
• 3. Create a unique product offering: ”One stop shop”
• A trip = A reservation = security for customer
• Use trains and flights to complement each other, as the train in one direction and

flight back

• Take the train to and from SAS hubs – minimize emissions from cars

Vision

• Linking terrestrial public transport with aviation, air transport.
• Together we create the flexible trip for the customer
• Door to door

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Nuläge

• Domestic 45 min
• Europe 60 min
• Intercont. 120 min

Connection warranty

Done

Next step

• Codeshare

Ongoing

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Flyrail

One-stop-shop = Seamless saleability

Next step

• Access rail
• Interline vs Codeshare avtal
• Ready date Q1 2013

closed Ongoing

*)För att få ner driftkostnaderna och lägga design och kommunikation på respektive bolags egna resurser, utveckla s ett Content Management System (CMS).

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Products

Annual pass Destination

Status

Done Done Done

Destination Plus

SAS travel: unlimited travel

• n all domestic during 1
• year. SJ.SE-travel: Travel

unlimited for one year in any grade level with dagtåget and sovvagns-and couchette with night train. SAS travel: Travel on the chosen destination, SJ-travel: Travel unlimited for one year in any grade level with dagtåget and sovvagns-and couchette with night train. SAS travel: travel on the routes Stockholm-Gothenburg, Stockholm- Sundsvall, Stockholm-Malmö and Stockholm-Malmö/Angelholm. SJ.SE- travel: holders of SAS Travel Pass Individual may at given distances replace existing cards to cards that include the opportunity to travel with SJ on the same routes.

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Connections

• Update of connections
• Arlanda Done
• Kastrup Ongoing (SJ)

Connections

Ongoing

*)För att få ner driftkostnaderna och lägga design och kommunikation på respektive bolags egna resurser, utveckla s ett Content Management System (CMS).

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Connections

To the Airport (with time of arrival Airport (C)): Från Gävle: 07:22 och 08:22 Från Dalarna: 05:57 och 07:53 (tåget som är framme 05:57 går den här tidtabellen via Gävle) Från Sundsvall: 08:03 Från Linköping/Norrköping: 07:35 och 08:18 Från Eskilstuna: 08:35 Från Arlanda C Till Gävle: 18:37, 19:37 Till Dalarna: 18:08, 20:08:, 22:31 (tåget som går 22:31 går den här tidtabellen via Gävle) Till Sundsvall: 17:48 och 18:48 Till Linköping/Norrköping: 18:22 och 20:22 Till Eskilstuna: 20:10 Conclusion Description Establish a "network" group with a focus on optimizing time to connect.

Ongoing

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KFG

Today

Q4 2011 Q1 2012

A1

Strengthen cooperation

SJ / SAS Summary

Initiatives Q2 2012

A2

Flyrail GDS distribution Network Loyalty B2B 3 Cards External / Internal Communication

A1: KFG with Intercont A2: KFG with all partners B1: Flyrail CMS B2: Flyrail Codeshare B3: Flyrail Whitelabel C1: Contract with AccessRail C2: Codeshare with SJ (via AccessRail) D1: Illustration on good connections E1: SJ into SAS Credits F1: Analysis of sales of three cards F2: Sales plan 2012 H1: External communication H2: Internal communication H1 H2 F2 F1 E1 C1 C2 D1 B2 B1 B3

On time Risk for delay Delayed

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Summary

Focus on the collaborations we have so that

• ur existing offer attains success.

Connection warranty Network connection One stop shop Annual Pass