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Shark Attack: How to take a bite out of your community by creating - PowerPoint PPT Presentation

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Adam Nelsen, Aquatics Director, City of Benton, Arkansas Shark Attack: How to take a bite out of your community by creating your own summer swim league? 2018 ARPA Sports Program of the Year Who is Daddy Shark? Aquatics Director for the

  1. Adam Nelsen, Aquatics Director, City of Benton, Arkansas Shark Attack: How to take a bite out of your community by creating your own summer swim league?

  2. 2018 ARPA Sports Program of the Year

  3. Who is Daddy Shark? • Aquatics Director for the City of Benton, Arkansas • Competitive swimmer at all levels of the sport • Head Coach for the Central Arkansas Swim Club Racers • 2014 Arkansas Swimming Hall of Fame Inductee • 2017 Arkansas Swimming Age Group Coach of the Year • 2018 Arkansas Recreation and Parks Association (ARPA) Professional of the Year • Arkansas Swimming Age Group Chair • ASCA Level 3 performance coach

  4. Creative ways to stage a Shark Attack • Traditional Summer Swim Leagues • Politics • Soccer Moms • Blastball

  6. Why did our Sharks get Hungry? • New facility means teaching people how to swim • Drowning prevention in a new format • Need to participate locally • We can create our own rules and regulations • Mentor and develop coaches • Inclusion of all participants • We wanted something more FUN!

  8. Who let the Sharks out? • Create a progression for free swim lessons to other aquatic programs • Increase numbers back into swim lessons • Increase numbers into local swim clubs • Increase numbers into high school programs • Increase numbers into other aquatic special events

  10. What kind of Sharks are we talking about? • 2017 • Reach all socioeconomic groups and skill groups • 62 registered • Price • $4,455 revenue • Discounts • 2018 • Ages • 130 registered • Abilities • $8,745 revenue • 2019 • 160 registered • $12,500 revenue

  12. How we took a bite out of the community? • Relaxed rules and regulations • Multiple practice options and creative team socials • Energetic and engaged coaches • Reduced burden on facility – Swimmingly product • Fun meets and over the top championship meet experience • Huge Awards • Mako, Hammerhead, Whale, Great White, Megalodon

  15. Why are Shark Attacks important? • Reach and inspire new people to participate in aquatics • Increased accessibility of adaptation in swim programs • Broader community engagement • Introduction to advanced coaching styles for younger instructors

  17. Questions? • THANK YOU!!! • Big Appreciation to the WAHC and to you! • Adam Nelsen – anelsen@bentonar.org • 501-317-1680 • Hit me with your best shot? Fire away…(Q & A time)

  18. Final slide reserved for conference marketing purposes

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