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#BuildWithHotWheels CAMPAIGN OBJECTIVE >> To build an - - PowerPoint PPT Presentation
#BuildWithHotWheels CAMPAIGN OBJECTIVE >> To build an - - PowerPoint PPT Presentation
#BuildWithHotWheels CAMPAIGN OBJECTIVE >> To build an integrated marketing campaign in-order to promote the Track Builder Sets of Hot Wheels. >> To Create awareness for the brand and generate demand for the product. >> To
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who is an influencer for our TG
TIE-UP WITH ROB
Produced engaging & refreshing content to captivate and interact with our TG Used Digital Marketing platforms to promote the content
THE BIG IDEA
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DIGITAL FUNNEL
CONTENT
(videos produced by Rob) Adwords (GDN) Youtube Amazon
REMARKETING
Remarketing was redirected towards amazon page
ROB’S CHANNEL HOTWHEELS INDIA CHANNEL
frequented by our TG,
GDN
(Websites & Apps)
YOUTUBE
Promotion of views
AMAZON
Sales campaign
ADVERTISING
PLATFORMS SETUP
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PLATFORMS USED
GOOGLE ADWORDS
>> GDN >> YouTube Ads >> In App Promotions
BLOGGER MARKETING
(INFLUENCER MARKETING)
>> To reach out to better and active audience.
AMAZON MARKETING SERVICES
>> AMS helped us in boosting the sales
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TARGET AUDIENCE & GROUPS
INTERESTS & REMARKETING AFFINITY AUDIENCES (REACH)
To attract users who will be interested in using our product. We did it by targeting parents, that covers approximately 65% of the overall audience
- Male
- Female
- Unknown
GENDER
- Parent
- Not a present
- Unknown
PARENTAL STATUS
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AFFINITY AUDIENCES
Family Television Fans Adventure & Strategy Game Fans, Sports Game Fans, Role Playing Game Fans, Comics & Animation Fans Apps: All Apps > Apple App Store > Games Kids
TV Lovers Gamers Apps
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PLACEMENTS
The banner for advertisements were placed in the following places:
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INTERESTS & REMARKETING
Affinity Audiences(reach) > Movie Lovers > Action & adventure movie fans Affinity Audiences(reach) > Family focused Affinity Audiences(reach) > Gamers Affinity Audiences(reach) > Sports fans Affinity Audiences(reach) > Outdoor enthusiast
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#BUILDWITHHOTWHEELS, IN- STREAM & IN - APP
VIDEOS
Construction Zone Chaos Desert Storm Lava Blaze Space Station Shark Attack Total
IMPRESSIONS
6,26,260 3,42,669 4,25,286 2,78,414 2,51,161 19,23,790
CLICKS
2,437 82,813 1,12,721 45,714 53,177 2,96,862
VIEWS
1,41,516 1,41,430 1,47,934 1,10,604 67,676 6,09,160
INTERACTION RATE
18.22% 23.08% 26.72% 24.43% 21.01%
- CTR = 15.43%
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# ADWORDS TOPICS, INTERESTS & REMARKETING
AMAZON MARKETING
Topics & Interests Re- Marketing
IMPRESSIONS
38,29,496 40,43,582
CLICKS/INTERACTIONS
51,560 18,899
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DIGITAL CREATIVES USED..
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SCREEN’S
Done 5 videos with Rob
https://youtu.be/YJy8uRxWo8g
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AMAZON GREAT INDIAN SALE (20TH – 31ST JAN)
CAMPAIGN NAME
Competition - Jan, 2017 Headline Search, Keywords 5 to 7 Year olds - 20 Car Gift Set 5 to 7 Year olds - 9 Car Gift Set 5 to 7 Year olds - Five Car Gift Set 5 to 7 Year olds - Five Car Gift Set 5 to 7 Year olds Escape Velocity 5 to 7 Year olds Race Rally assortment Grand Total
IMPRESSIONS
125126 260071 99293 178472 257664 125389 175722 129395 13,51,132
CLICKS
2769 4868 804 691 1533 775 735 873 13048
SPENDS
15,007 43,119 4,833 4,861 10,063 4,914 4,978 5,036
92,811
SOLD UNITS
177 199 152 198 434 115 220 170 1,665
VIEW SOLD UNITS
55 70 141 160 389 107 215 149 1,286
CLICK SOLD UNITS
122 129 11 38 45 8 5 21 379
TOTAL SALES
118,235 128,281 90,977 124,206 239,933 73,739 127,977 105,279
10,08,627
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We bagged Silver at Adobe Foxglove Awards 2017 for Brand Integration - Long Format
AWARD
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