#BuildWithHotWheels CAMPAIGN OBJECTIVE >> To build an - PowerPoint PPT Presentation

#BuildWithHotWheels CAMPAIGN

OBJECTIVE >> To build an integrated marketing campaign in-order to promote the Track Builder Sets of Hot Wheels. >> To Create awareness for the brand and generate demand for the product. >> To build positive conversations around the brand on the digital platforms.

TIE-UP WITH ROB who is an influencer for our TG Produced engaging & refreshing content to captivate and interact with our TG THE BIG IDEA Used Digital Marketing platforms to promote the content

DIGITAL FUNNEL ADVERTISING REMARKETING Remarketing was redirected towards amazon page YOUTUBE Promotion of views Adwords (GDN) ROB’S HOTWHEELS CONTENT CHANNEL INDIA CHANNEL (videos produced by Rob) Amazon GDN (Websites & Apps) frequented by our TG, Youtube PLATFORMS SETUP AMAZON Sales campaign

PLATFORMS USED GOOGLE ADWORDS BLOGGER MARKETING AMAZON MARKETING SERVICES (INFLUENCER MARKETING) >> GDN >> To reach out to better >> AMS helped us >> YouTube Ads and active audience. in boosting the sales >> In App Promotions

TARGET AUDIENCE & GROUPS GENDER PARENTAL STATUS • Male • Parent • Female • Not a present • Unknown • Unknown INTERESTS & REMARKETING AFFINITY AUDIENCES (REACH) To attract users who will be interested in using our product. We did it by targeting parents, that covers approximately 65% of the overall audience

AFFINITY AUDIENCES Family Television Fans TV Lovers Adventure & Strategy Game Fans, Sports Game Fans, Role Playing Game Fans, Comics & Animation Fans Gamers Apps: All Apps > Apple App Store > Games Kids Apps

PLACEMENTS The banner for advertisements were placed in the following places:

INTERESTS & REMARKETING Affinity Audiences(reach) > Movie Lovers > Action & adventure movie fans Affinity Audiences(reach) > Family focused Affinity Audiences(reach) > Gamers Affinity Audiences(reach) > Sports fans Affinity Audiences(reach) > Outdoor enthusiast

#BUILDWITHHOTWHEELS, IN- STREAM & IN - APP VIDEOS IMPRESSIONS CLICKS VIEWS INTERACTION RATE Construction Zone Chaos 6,26,260 2,437 1,41,516 18.22% Desert Storm 3,42,669 82,813 1,41,430 23.08% Lava Blaze 4,25,286 1,12,721 1,47,934 26.72% Space Station 2,78,414 45,714 1,10,604 24.43% Shark Attack 2,51,161 53,177 67,676 21.01% Total - 19,23,790 2,96,862 6,09,160 CTR = 15.43%

# ADWORDS TOPICS, INTERESTS & REMARKETING AMAZON MARKETING IMPRESSIONS CLICKS/INTERACTIONS Topics & Interests 38,29,496 51,560 Re- Marketing 40,43,582 18,899

DIGITAL CREATIVES USED..

SCREEN’S Done 5 videos with Rob https://youtu.be/YJy8uRxWo8g

AMAZON GREAT INDIAN SALE (20 TH – 31 ST JAN) CAMPAIGN NAME IMPRESSIONS CLICKS SPENDS SOLD UNITS VIEW SOLD UNITS CLICK SOLD UNITS TOTAL SALES Competition - Jan, 2017 125126 2769 15,007 177 55 122 118,235 Headline Search, Keywords 260071 4868 43,119 199 70 129 128,281 5 to 7 Year olds - 20 Car Gift Set 99293 804 4,833 152 141 11 90,977 5 to 7 Year olds - 9 Car Gift Set 178472 691 4,861 198 160 38 124,206 5 to 7 Year olds - Five Car Gift Set 257664 1533 10,063 434 389 45 239,933 5 to 7 Year olds - Five Car Gift Set 125389 775 4,914 115 107 8 73,739 5 to 7 Year olds Escape Velocity 175722 735 4,978 220 215 5 127,977 5 to 7 Year olds Race Rally assortment 129395 873 5,036 170 149 21 105,279 92,811 10,08,627 Grand Total 13,51,132 13048 1,665 1,286 379

AWARD We bagged Silver at Adobe Foxglove Awards 2017 for Brand Integration - Long Format

TEAM POORVA BHATIKAR HARUN ROBERT A.K.A ROB ABHISHEK MAHARAJU DRIVJOT VOHRA ROYDON BANGERA ROY JOSEPH