Sharing is Broken! Lets fix it with the mobile devices Monica Lam - - PowerPoint PPT Presentation

Monica Lam Stanford University

Sharing is Broken! Let’s fix it with the mobile devices

Lab Sponsors: AVG, Google, HTC, ING Direct, Nokia, Samsung, Sony Ericsson Funded by an NSF Expedition, 2008

Why?

"You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post."

Terms of Service

"You own your data."

“You permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you" “You understand that we may not always identify paid services and communications as such.”

Corporate Confidential

Messaging = Portal of Mobile Commerce

Online commerce Offline commerce P2p payment Banking

#1 game revenue ($3.5B/H1, 2014)

Sports, Entertainment, Advertising Business communication Browser & search

Industry: Open competition? Consumers: Privacy?

education, finance, health, commerce

Lab Sponsors: AVG, Google, HTC, ING Direct, Nokia, Samsung, Sony Ericsson

Programmable Open Mobile Internet 2020 $10M NSF Grant Stanford University, 2008

Same project that funded Software Defined Networks

• A. Research
• B. Entrepreneurship: Go-to-market
• C. Predictions of

7 New Mobile Paradigms

Real World Impact

3 Years = 3 Failed Attempts

PrPl: Superset of Diaspora (2009) Not deployable Must interoperate between those who do and those who don’t care about privacy Junction: Connect devices on the spot (2010) Local interactions should be an optimization

• Mr. Privacy: app platform on Email (2011)

Email is too old, insecure, fragmented

Yesterday’s Closed & Centralized Networks Tomorrow’s Open & Distributed Network

Baidu Flickr

Open Messaging

Universal Communication

(owns no data)

cloud

Musubi: Disintermediated Interactive Social Feeds for Mobile Devices, WWW, 2012

Omlet Communication Platform

Cloud Services

• Dist. Semantic File System

Open Messaging Service

p2p webapps native apps OEM apps server apps

• B. Entrepreneurship

Go-to-Market

Open Systems = Powerful Partners

OPEN

SOCIAL NETWORK MESSAGING APP PLATFORM

Whatsapp

CLOSED SYSTEMS

iMessage

I.O.T. Android iOS Windows Tizen WebOS

iCloud

Corporate Confidential

A New Mobile Ecosystem

Apps Communities Cloud Services Device Makers

...

Telcos

games finance health entertainment sports education

Corporate Confidential

0" 0.5" 1" 1.5" 2" 2.5" Q1" Q2" Q3" Q4" Downloads" MAU"

Omlet Chat

“We were not happy with the mainstream

• nes (Kik, Line, Groupme, Kakao, Palringo),

and found your app, which is far superior.”

• a gamer

“Something we use probably 18 hours a day”

• a gamer

Total Downloads: 4,000,000 Monthly Active Users: 600,000

• Avg. US engagement:

60 min/month

“Omlet is an insanely ambitious assault on the entire Facebook model”. “This Stanford team is reinventing the entire Internet for just $10M”

SxSW accelerator finalist Most tweeted app at SxSW launch, 3/2014

• C. 7 Predictions on

New Mobile Paradigms: Experience/Systems

• 7. P2P webapps replacing silo’ed experience
• 6. Dynamic data exchange for mobile groups
• 5. Natively social phones
• 4. Uber-ized vertical social networks
• 3. Personalized chat with business
• 2. Distributed internet of things
• 1. Identity-based networking protocol

7 New Mobile Paradigms

From the Users

“So far though Omlet, gotta say ..... It's fab.” Gree: Crime City, Modern War, Kingdom Age “We were not happy with the mainstream ones (Kik, Line, Groupme, Kakao, Palringo), and found your app, which is far superior.” “I am sure as an App this is one which most gamers would use

• nce they are aware of it.”

“Something we use probably 18 hours a day.”

GameManager.prototype.shareScore2=2function2()2{ 22var2text2=2"2048";22222 22var2rdl2=2Omlet.createRDL({ 222222noun:2"score", 222222displayTitle:2text, 222222displayThumbnailUrl:2"http:// emmafuller.github.io/2048/meta/appleLtouchL icon.png", 222222displayText:2"I2scored2"2+2 this.actuator.score2+2"2points2at220482Game.22My2 highest2tile2was:2"2+2this.bestTile2+2".22Tap2here2 to2try2to2beat2my2score2:P", 222222json:2{}, 222222callback:2window.location.href, 22}); 22Omlet.setPasteboard(rdl); 22Omlet.exit();22 };

2048+

p2p webapp: html5 + Omlet API

Snap

Author: Rishabh Jain Sophomore Harker High School in 2 days Self-destroying photos

Software Engineering Collaboration

Git Chat Real-Time Chat for code checkins* *app built in 2 days

p2p webapps will replace many companies: evite, doodle, webex ... #7

• 7. P2P webapps replacing silo’ed experience
• 6. Dynamic data exchange for mobile groups
• 5. Natively social phones
• 4. Uber-ized vertical social networks
• 3. Personalized chat with business
• 2. Distributed internet of things
• 1. Identity-based networking protocol

7 New Mobile Paradigms

Download Omlet to join the demo in Mobile Groups

On the Spot Sharing

Photo albums created together

• n the spot

in real-time

• n our phones.

Photo albums created together

• n the spot

in real-time

• n our phones.

Photo albums created together

• n the spot

in real-time

• n our phones.

Photo albums created together

• n the spot

in real-time

• n our phones.

Parties, meetings, conferences, classroom, ... Collaborative photo albums

From my phone on stage From my watch on stage Back stage Off stage

At a concert ...Gabriel & Dresden

Software for mobile groups with no 3rd-party owners

#6

• 7. P2P webapps replacing silo’ed experience
• 6. Dynamic data exchange for mobile groups
• 5. Natively social phones
• 4. Uber-ized vertical social networks
• 3. Personalized chat with business
• 2. Distributed internet of things
• 1. Identity-based networking protocol

7 New Mobile Paradigms

Collaorative Android Gallery

Collaborative albums Chat with friends Heart the pictures right in the gallery Albums with social features

Semantic File System Never forget a name, event, photo ...

event name

Corporate Confidential

OEM Partnerships

Omlet Social Gallery Omlet in SMS Share photos via the lockscreen

Share Themes

Omlet Arcade

Built by OEMs

Shipped 4/14 1st Google tablet US market 4/15 $100-200 Intel 25M units ’15 Announced 1/15 #3 in the world 100M units in ’15

OEM #3

• 7. P2P webapps replacing silo’ed experience
• 6. Dynamic data exchange for mobile groups
• 5. Natively social phones
• 4. Uber-ized vertical social networks
• 3. Personalized chat with business
• 2. Distributed internet of things
• 1. Identity-based networking protocol

7 New Mobile Paradigms

Facebook founded at Harvard 2004 Enhancing the boys-meet-girls network $200B

$715M, 2012 $10B, 2014 $19B, 2014

Single-Purpose Social Networks General-Purpose Group Communication

$140B, 2014 $488M rev Q2 Gets 85% of games

Vertical Social Networks

Instagram Snapchat Whatsapp WeChat Uber $17B, 2014

As Facebook becomes generic ...

Stellar

driver rider payer payee university student doctor patient

Global Oncology

Omlet chat

P2P powered by Omlet chat peer peer

Vertical Social Networks with Trust

...

Vertical Social Networks Uber-ized #4

• 7. P2P webapps replacing silo’ed experience
• 6. Dynamic data exchange for mobile groups
• 5. Natively social phones
• 4. Uber-ized vertical social networks
• 3. Personalized chats with businesses
• 2. Distributed internet of things
• 1. Identity-based networking protocol

7 New Mobile Paradigms

chat app

Chat Apps replace usage of ...

United Would you like to check in to your flight to Chicago on UA 705 tomorrow? Bank of America Please confirm if you are trying to make a purchase from Tokyo. Yes No

B2C C2B

United Would you like to check in to your flight to Chicago on UA 705 tomorrow? Bank of America Please confirm if you are trying to make a purchase from Tokyo. Yes No

B2C C2B

Stanford University Stanford University Are you hurt by the earthquake? Have you seen Ben Dodson since Saturday, please tell us when? dd:hh:mm and where? _________. Forward this inquiry to Ben’s friends. I’m safe! Help!!

C2B

United Enjoy your flight to Chicago on UA 705. Thanks for flying United.

flight info lost bags missed flight

mileage

plus

Personalized app-supported chat as a B2C2B interface

#3

• 7. P2P webapps replacing silo’ed experience
• 6. Dynamic data exchange for mobile groups
• 5. Natively social phones
• 4. Uber-ized vertical social networks
• 3. Personalized chats with businesses
• 2. Distributed internet of things
• 1. Identity-based networking protocol

7 New Mobile Paradigms

Bloomberg, Jan 7, 2014

Forbes, Jan 13, 2014

“ACQUIRES SMART MAKER NEST

FOR $3.2 BILLION”

THERMOSTAT

Who will be the Google of the Internet of Things? Financial Times, May 1, 2014

Yesterday’s Closed & Centralized Networks Tomorrow’s Open & Distributed Network

Baidu Flickr

Open Messaging

Foundation: No data monetization

cloud

Musubi: Disintermediated Interactive Social Feeds for Mobile Devices, WWW, 2012

INTERNET OF THINGS & PEOPLE

Yesterday’s Closed & Centralized Networks Tomorrow’s Open & Distributed Network

Open Messaging

p2p WebApps

Android iOS Windows Tizen

Firefox OS

Omlet open messaging

Distributed IoT

Internet of Things Distributed #2

• 7. P2P webapps replacing silo’ed experience
• 6. Dynamic data exchange for mobile groups
• 5. Natively social phones
• 4. Uber-ized vertical social networks
• 3. Personalized chats with businesses
• 2. Distributed internet of things
• 1. P2P data network: killer app for SDN

7 New Mobile Paradigms

MainFrame PCs Cloud Mobile Computer Pendulum

Dawn of a Privacy Economy & Distributed Computing Jump in! Pitch in!