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SEARCH ENGINE OPTIMIZATION AND MARKETING
SEO &M
2017 Kansas Tourism Conference
SEO & M SEARCH ENGINE OPTIMIZATION AND MARKETING 2017 Kansas - - PowerPoint PPT Presentation
SEO & M SEARCH ENGINE OPTIMIZATION AND MARKETING 2017 Kansas - - PowerPoint PPT Presentation
SEO & M SEARCH ENGINE OPTIMIZATION AND MARKETING 2017 Kansas Tourism Conference THE SEARCH FOR vv v v v vv v v v S E O S E R P Shopping Ads Knowledge Block Common Questions Related Content Local 3 Pack GOOGLE P R O P E R T
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THE SEARCH FOR
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vv
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vv
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v
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S E O
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S E R P
SLIDE 14 GOOGLE
P R O P E R T I E S
Shopping Ads Knowledge Block Common Questions Local 3 Pack Related Content
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Heat Map
H E A T
M A P
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SEARCH ENGINE OPTIMIZ ATION
SEO:
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How can the search engines see what’s on the site?
SEO:
Meta Data: Content:
- <meta> Description
- <H1> Header
- <img> Alt Tags
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More About Content
SEO:
Quality Readable Engaging Useful Relevant Themed Natural
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What will the search engine display when the searcher finds you?
SEO: 1. Content 2. Metadata: Description 3. Google My Business Listing 4. Schema.org:
Mark up your content in a standardized way to give the search engines more information.
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SEARCH ENGINE Marketin g
SEM:
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K E Y W O R D S
Q u a l i t y
S c o r e
CLICK THROUGH RATE Mat ch
Typ es:
E x a c t Phrase Broad Negati v e
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TEXT AD
S T R U C T U R E
Title Display URL Description Sitelink Extension
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R E L E V A N C E
KEYWORD
ADLANDING
PAGE
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PA I D S EA RC H
I N T H E
M A R K E T I N G
H O U R G L A S S
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Recomm ended Best practice
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T r a v e l K S . c o m L i s t i n g s
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- Your text and photo are your chance to engage the
visitor to TravelKS.com
- Text becomes the description in the search listing
- Think like ad copy: ask a question, call to action,
first 200 characters are most important for SEO
- Title your listing and picture with keywords
- Use the keywords field for site search relevance
- Update your listing when things change
T r a v e l K S . c o m L i s t i n g s
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T r a v e l K S . c o m L i s t i n g s
Original Listing:
First 200 Characters:
The Walnut Valley Association was formed in 1972, with its sole purpose to produce the Walnut Valley National Guitar Flat-Picking Championships Festival, also known as the Flat-Picking Championships…
Image File Name:
IMG_19760_b3763116-5056-a36a- 0be5acf1adb31950.jpeg
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T r a v e l K S . c o m L i s t i n g s
Optimized Listing:
First 200 Characters:
Do you love bluegrass music? Discover the Walnut Valley Festival, home of the National Flat-Picking Championship and much more. Still the third weekend in September in Winfield, Kansas, at the…
Image File Name:
Walnut_Valley_Festival_Flatpicking _Championships_Kansas.jpeg
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T r a v e l K S . c o m L i s t i n g s
Original Listing:
First 200 Characters:
One of the premier dirt tracks in the region, this track hosts multiple national events. Featured in the Play Station II Game – ‘Sprint Cars Road to Knoxville’ this race track gives you the real …
Image File Name:
DCRPDirt_30feef12-5056a36a- 0b1d61cc9934b18.jpeg
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T r a v e l K S . c o m L i s t i n g s
Optimized Listing:
First 200 Characters:
Do you have a need for speed? One of the premier dirt tracks in the region, this track hosts multiple national events. Featured in the Play Station II Game – ‘Sprint Cars Road to Knoxville’ …
Image File Name:
Dodge_City_Raceway_Park.jpeg
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Thank You