SEO JARGON KEY SEO RELATED TERMINOLOGY AND CONCEPTS YOU SHOULD KNOW - - PowerPoint PPT Presentation

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SEO JARGON KEY SEO RELATED TERMINOLOGY AND CONCEPTS YOU SHOULD KNOW - - PowerPoint PPT Presentation

Sep 14, 2022 201 likes •747 views

SEO JARGON KEY SEO RELATED TERMINOLOGY AND CONCEPTS YOU SHOULD KNOW Backlinks / Anchor & URL / Contextual Links, Image Link, Sidebar Widget, Sitewide Link where link appears Types of Backlink Sources Blog, Company Site, Directory,

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SEO JARGON

KEY SEO RELATED TERMINOLOGY AND CONCEPTS YOU SHOULD KNOW

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Backlinks / Anchor & URL / Contextual Links, Image Link, Sidebar Widget, Sitewide Link … where link appears

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Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s a ton!

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Keywords Keyword Research, Monthly Search Volumes, LSI (Latent Symantic Index), Primary & Secondary Keywords, Keyword Stuffing, Keyword Difficulty

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Keyword Anchor Ratios / Anchor T ext Ratios / Anchor Cloud

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SERPs Search Engine Result Pages

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Organic SEO vs Local SEO Different Algorithms for each Maps Ranking, 3 Pack, Google My Business (GMB) Citations via NAP (Name, Address, Phone)

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Monthly Search Volumes Global, Local Country Search

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DoFollow vs NoFollow

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META Tags and Attributes Title, Description, Canonical, No-Index, H1 H2 H3, Image Optimization, Canonical Tag

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URL “Slug” sitename.com/buy-drones/

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Link Juice Link Power …ability to move rank / Link Velocity / Link Echo

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Spam Link Spam, Content Spam / Web Spam, Search Index Spam,

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Brand Mentions

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Google Autosuggest

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Algorithm Updates Panda, Penguin, Hummingbird, Rank Brain, Possum, Fred… / New vs Incremental Version roll outs / Rolling Updates

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Google Penalties Manual Action, Algorithmic Action, Recover from Penalty, Disavow Request

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Keyword Types Exact Match, Phrase Match, Broad Match

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Google Search Parameters site: inurl: allintitle: Example – site:mydroneshop.com + DJI

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SEO T

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Rank Trackers, Link Submitters, Keyword Researchers, AHrefs, Majestic, Moz, SEcockpit, SERPworx, KeywordResearcherPro, WP Plugin - SEO Yoast, Scrapebox, Search Console (WMT), Google Analytics, Google Trends

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SEO T

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TF, CF, DR, UR, PA, DA, Keyword Difficulty…

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Site Authority / Site Trust

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Long Tail / Long Tail Keywords

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URL Parameters

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UX, UI Bounce Backs, Dwell Times

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CTR Click Through Rates

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Page Speed

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Mobile Index Mobile First Index

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Responsive Web Design

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Server Response Code 301s - Redirects 404 - Page Not Found, 500 - Server Error 200 - OK

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T echnical SEO

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Site Crawlers and Spiders Desktop Crawlers – Screaming Frog, Xenu, Scrapebox Server SAAS based Crawlers – Ahrefs, Majestic etc … and Google! / Googlebot

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Scraping / Content / Data

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Proxies

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Content Spinning Spintax, Doorway Pages, Page Farms, Spam

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Landing Page / Money Page / Money Site

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Page Quality Duplicate Pages Unique Pages (Copyscape Check)

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Outreach Link Building through outreach

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PPC (Pay Per Click), CPC (Cost Per Click)

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Sitemap Sitemap.xml

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Robots File Robots.txt

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.htaccess

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Schema Markup / rich snippets / knowledge graph

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Googlebot Discover, Crawl, Index

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PBNs (Private Blog Networks) Download my 60+ page PBN Guide Here (free) https://inspiremelabs.com/pbn-guide-seo/

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Expired Domains, Auction Domains

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For Ranking the Keyword - buy drones EMD (Exact Match Domain) buydrones.com

  • r .net .org .cc or any

TLD PMD (Partial Match Domain) buydrones123.com

  • r .net .org .cc or any

TLD

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CMS (Content Management Systems)

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VAs (virtual Assistants)

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VPS (Virtual Private Server)

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Tiered Link Building T1, T2, T3… Link Wheels

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Web Spam T

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GSA, Xrumer, Senuke…

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Backhat SEO vs Whitehat SEO The Ongoing Debate