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SEO JARGON KEY SEO RELATED TERMINOLOGY AND CONCEPTS YOU SHOULD KNOW - PowerPoint PPT Presentation

Sep 14, 2022 •201 likes •745 views

SEO JARGON KEY SEO RELATED TERMINOLOGY AND CONCEPTS YOU SHOULD KNOW Backlinks / Anchor & URL / Contextual Links, Image Link, Sidebar Widget, Sitewide Link where link appears Types of Backlink Sources Blog, Company Site, Directory,

  1. SEO JARGON KEY SEO RELATED TERMINOLOGY AND CONCEPTS YOU SHOULD KNOW

  2. Backlinks / Anchor & URL / Contextual Links, Image Link, Sidebar Widget, Sitewide Link … where link appears

  3. Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s a ton!

  4. Keywords Keyword Research, Monthly Search Volumes, LSI (Latent Symantic Index), Primary & Secondary Keywords, Keyword Stuffing, Keyword Difficulty

  5. Keyword Anchor Ratios / Anchor T ext Ratios / Anchor Cloud

  6. SERPs Search Engine Result Pages

  7. Organic SEO vs Local SEO Different Algorithms for each Maps Ranking, 3 Pack, Google My Business (GMB) Citations via NAP (Name, Address, Phone)

  8. Monthly Search Volumes Global, Local Country Search

  9. DoFollow vs NoFollow

  10. META Tags and Attributes Title, Description, Canonical, No-Index, H1 H2 H3, Image Optimization, Canonical Tag

  11. URL “Slug” sitename.com/buy-drones/

  12. Link Juice Link Power …ability to move rank / Link Velocity / Link Echo

  13. Spam Link Spam, Content Spam / Web Spam, Search Index Spam,

  14. Brand Mentions

  15. Google Autosuggest

  16. Algorithm Updates Panda, Penguin, Hummingbird, Rank Brain, Possum, Fred… / New vs Incremental Version roll outs / Rolling Updates

  17. Google Penalties Manual Action, Algorithmic Action, Recover from Penalty, Disavow Request

  18. Keyword Types Exact Match, Phrase Match, Broad Match

  19. Google Search Parameters site: inurl: allintitle: Example – site:mydroneshop.com + DJI

  20. SEO T ools Rank Trackers, Link Submitters, Keyword Researchers, AHrefs, Majestic, Moz, SEcockpit, SERPworx, KeywordResearcherPro, WP Plugin - SEO Yoast, Scrapebox, Search Console (WMT), Google Analytics, Google Trends

  21. SEO T ools Metrics TF, CF, DR, UR, PA, DA, Keyword Difficulty…

  22. Site Authority / Site Trust

  23. Long Tail / Long Tail Keywords

  24. URL Parameters

  25. UX, UI Bounce Backs, Dwell Times

  26. CTR Click Through Rates

  27. Page Speed

  28. Mobile Index Mobile First Index

  29. Responsive Web Design

  30. Server Response Code 301s - Redirects 404 - Page Not Found, 500 - Server Error 200 - OK

  31. T echnical SEO

  32. Site Crawlers and Spiders Desktop Crawlers – Screaming Frog, Xenu, Scrapebox Server SAAS based Crawlers – Ahrefs, Majestic etc … and Google! / Googlebot

  33. Scraping / Content / Data

  34. Proxies

  35. Content Spinning Spintax, Doorway Pages, Page Farms, Spam

  36. Landing Page / Money Page / Money Site

  37. Page Quality Duplicate Pages Unique Pages (Copyscape Check)

  38. Outreach Link Building through outreach

  39. PPC (Pay Per Click), CPC (Cost Per Click)

  40. Sitemap Sitemap.xml

  41. Robots File Robots.txt

  42. .htaccess

  43. Schema Markup / rich snippets / knowledge graph

  44. Googlebot Discover, Crawl, Index

  45. PBNs (Private Blog Networks) Download my 60+ page PBN Guide Here (free) https://inspiremelabs.com/pbn-guide-seo/

  46. Expired Domains, Auction Domains

  47. For Ranking the Keyword - buy drones EMD (Exact Match Domain) buydrones.com or .net .org .cc or any TLD PMD (Partial Match Domain) buydrones123.com or .net .org .cc or any TLD

  48. CMS (Content Management Systems)

  49. VAs (virtual Assistants)

  50. VPS (Virtual Private Server)

  51. Tiered Link Building T1, T2, T3… Link Wheels

  52. Web Spam T ools GSA, Xrumer, Senuke …

  53. Backhat SEO vs Whitehat SEO The Ongoing Debate

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