SALES FUNNEL WORKSHOP AD FUNNEL ANATOMY 1. Ad copy 2. Squeeze page - - PowerPoint PPT Presentation

SALES FUNNEL WORKSHOP

AD FUNNEL ANATOMY

▸ 1. Ad copy ▸ 2. Squeeze page -> Deliver lead magnet ▸ 3. 10-15 day email sequence

PSYCHOLOGY OF THE 10-DAY EMAIL SEQUENCE

10-EMAIL SEQUENCE

▸ 2 parts: 1) Free content, and 2) Sales ▸ First 4-5 emails: Free content ▸ Last 5 emails: Sales-focused

10-EMAIL SEQUENCE

▸ Each “free content” email hits at least one of these objections: ▸ “Succeeding in X is not possible for a person in my specific situation.” ▸ “How do I know I can trust you to get me results?” ▸ “How do I know you understand my specific situation?” ▸ “How are you different from others?” ▸ “I already tried and failed at this before. How’s this time going to be

different?”

10-EMAIL EMAIL SEQUENCE

▸ 1) Use forum boards like Reddit, Quora to understand what these barriers are ▸ 2) Make a list of specific objections / barriers / fears ▸ 3) Uncover personal stories that describe them in a vivid way

10-EMAIL SEQUENCE

▸ Example: Career coaching

10-EMAIL SEQUENCE

▸ Example: Career coaching

10-EMAIL SEQUENCE

▸ Example: Career coaching ▸ “I’m afraid to network because, why would anyone ever want to talk to me?

Especially if they’re in a higher level role? It’s not like I can offer anything to them.”

10-EMAIL SEQUENCE

▸ Example: Career coaching

10-EMAIL SEQUENCE

▸ Example: Career coaching

10-EMAIL SEQUENCE

▸ Example: Career coaching

10-EMAIL SEQUENCE

▸ Example: SEO marketing Agency ▸ Clients think, “What if we hire you, and a bigger, higher budget client comes

along that takes up all your time? Are you gonna drop the ball on our deadlines?”

10-EMAIL SEQUENCE

▸ Sales emails: ▸ Introducing the product ▸ FAQ ▸ Case study ▸ Ask me anything ▸ Final push

CONNECT WITH ME

▸ https://www.linkedin.com/in/raghavharan/ ▸ @RaghavHaran on Instagram and Twitter