Funnel Mechanics Overview 1. How to Design a sales funnel 2. How - PowerPoint PPT Presentation

Funnel Mechanics

Overview 1. How to Design a sales funnel 2. How to Measure the effectiveness of your funnel 3. How to Optimize the funnel 4. Application: How to Build a sales funnel

Why Sales Funnels? • Automated sales strategy that… – Turns visitors into leads – Turns leads into customers (that buy more products) – When converting consistently with sufficient targeted traffic, will generate sales automatically • Works for EVERY business and ANY model

How to design a sales funnel

Design Follow-up Emails Based on Ryan Deiss [http://www.digitalmarketer.com] Splinter Sales Funnel Model

Design – Lead Magnet • One problem, one solution to a specific market • Has high perceived value • Can be put to use quickly • Fits your Unique Selling Proposition (USP)

Design – Lead Magnet • Examples – Short “how to” report – Checklist, process map, swipe file, template, software

Design – Tripwire • Moves them from problem to solution • Low price point (for an impulse buy) • First step to building trust and relationship

Design – Core Offer • Flagship product • Mid priced purchase based on an informed buying decision

Design – Follow-up Emails • Create an auto responder email series that drives prospects back to the last offer that they DID NOT purchase. • I use the Gain/Logic/Fear model from Digital Marketer ( http://followupmachine.com/3-part-email-template )

Design – How To Splinter 1. Start with your core offer and work backwards 2. Splinter a component from your core offer and use it as a tripwire 3. Splinter a part of the tripwire and use it as a lead magnet

Design - Tips • Maintain synergy between pages (branding, flow, purpose) • Remember ‘useful but incomplete’ • Schedule your follow-up emails one day apart • Triple check your workflow linkages!!! • Ask someone for feedback on your funnel

Example – MemberSonic.com • Lead Magnet: Membership Site Launch Kit • Tripwire: Tribal Velocity ($7) • Core Offer: MemberSonic Pro ($67) • Uses Gain/Logic/Fear email follow-up sequence

How to measure the effectiveness of your sales funnel

Measure [Conversions] • How effective are you at converting traffic into leads (and do you know your traffic numbers)? – Conversion Rate (optin/traffic, sales/traffic)

Measure [Revenue per Visitor] • How much money are you making every time a visitor goes to your website? – Revenue per visitor (sales/clicks) – Now you know how much you can spend to drive traffic to your site

How to optimize your sales funnel

Optimize • Split Testing: comparing results of similar traffic driven to different landing pages for the same offer • Split Test everything (funnel content, pricing, order of follow-up emails, etc) • Drive sufficient traffic to ensure that results are statistically significant

How to build a sales funnel

Build • Let’s create the ‘mechanics’ of a new sales funnel on http://www.sonicreply.com • Lead Magnet: ??? • Tripwire: Rockstar Results • Core Offer: Sonic Reply Plugin • Upsell (optional): MemberSonic Theme

Build • Lead Magnet: – http://www.sonicreply.com/lp/templates – http://www.sonicreply.com/lp/dl-templates • Tripwire: Rockstar Results – http://www.sonicreply.com/lp/rockstar-results • Core Offer: Sonic Reply Plugin – http://www.sonicreply.com/lp/sonic-reply

Recommended Resources The following are recommended resources that will help you maximize the results of your efforts in building a sales funnel

http://followupmachine.com/3-part-email-template Free follow-up email series to incorporate into your sales funnel