Funnel Mechanics Overview 1. How to Design a sales funnel 2. How - - PowerPoint PPT Presentation

Funnel Mechanics

Overview

• 1. How to Design a sales funnel
• 2. How to Measure the effectiveness of your

funnel

• 3. How to Optimize the funnel
• 4. Application: How to Build a sales funnel

Why Sales Funnels?

• Automated sales strategy that…

– Turns visitors into leads – Turns leads into customers (that buy more products) – When converting consistently with sufficient targeted traffic, will generate sales automatically

• Works for EVERY business and ANY model

How to design a sales funnel

Design

Based on Ryan Deiss [http://www.digitalmarketer.com] Splinter Sales Funnel Model Follow-up Emails

Design – Lead Magnet

• One problem, one solution to a specific

market

• Has high perceived value
• Can be put to use quickly
• Fits your Unique Selling Proposition (USP)

Design – Lead Magnet

• Examples

– Short “how to” report – Checklist, process map, swipe file, template, software

Design – Tripwire

• Moves them from problem to solution
• Low price point (for an impulse buy)
• First step to building trust and relationship

Design – Core Offer

• Flagship product
• Mid priced purchase based on an informed

buying decision

Design – Follow-up Emails

• Create an auto responder email series that

drives prospects back to the last offer that they DID NOT purchase.

• I use the Gain/Logic/Fear model from Digital

Marketer (http://followupmachine.com/3-part-email-template)

Design – How To Splinter

• 1. Start with your core offer and work

backwards

• 2. Splinter a component from your core offer

and use it as a tripwire

• 3. Splinter a part of the tripwire and use it as a

lead magnet

Design - Tips

• Maintain synergy between pages (branding, flow,

purpose)

• Remember ‘useful but incomplete’
• Schedule your follow-up emails one day apart
• Triple check your workflow linkages!!!
• Ask someone for feedback on your funnel

Example – MemberSonic.com

• Lead Magnet: Membership Site Launch Kit
• Tripwire: Tribal Velocity ($7)
• Core Offer: MemberSonic Pro ($67)
• Uses Gain/Logic/Fear email follow-up

sequence

How to measure the effectiveness

• f your sales funnel

Measure [Conversions]

• How effective are you at converting traffic into

leads (and do you know your traffic numbers)?

– Conversion Rate (optin/traffic, sales/traffic)

Measure [Revenue per Visitor]

• How much money are you making every time

a visitor goes to your website?

– Revenue per visitor (sales/clicks) – Now you know how much you can spend to drive traffic to your site

How to optimize your sales funnel

Optimize

• Split Testing: comparing results of similar traffic

driven to different landing pages for the same

• ffer
• Split Test everything (funnel content, pricing,
• rder of follow-up emails, etc)
• Drive sufficient traffic to ensure that results are

statistically significant

How to build a sales funnel

Build

• Let’s create the ‘mechanics’ of a new sales funnel
• n http://www.sonicreply.com
• Lead Magnet: ???
• Tripwire: Rockstar Results
• Core Offer: Sonic Reply Plugin
• Upsell (optional): MemberSonic Theme

Build

• Lead Magnet:

– http://www.sonicreply.com/lp/templates – http://www.sonicreply.com/lp/dl-templates

• Tripwire: Rockstar Results

– http://www.sonicreply.com/lp/rockstar-results

• Core Offer: Sonic Reply Plugin

– http://www.sonicreply.com/lp/sonic-reply

Recommended Resources

The following are recommended resources that will help you maximize the results of your efforts in building a sales funnel

http://followupmachine.com/3-part-email-template Free follow-up email series to incorporate into your sales funnel