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CONVERSION FUNNEL MASTERY
A N D C E R T I F I C A T I O N C L A S S
OUR GOAL:
Craft a conversion funnel that lowers the cost of acquisition, while simultaneously increasing immediate and lifetime customer value…
CONVERSION FUNNEL MASTERY A N D C E R T I F I C A T I O N C L A S - - PowerPoint PPT Presentation
CONVERSION FUNNEL MASTERY A N D C E R T I F I C A T I O N C L A S - - PowerPoint PPT Presentation
CONVERSION FUNNEL MASTERY A N D C E R T I F I C A T I O N C L A S S OUR GOAL: Craft a conversion funnel that lowers the cost of acquisition, while simultaneously increasing immediate and lifetime customer value THE ONE IMMUTABLE LAW OF
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“HE (OR SHE) WHO IS ABLE AND WILLING TO SPEND THE MOST TO ACQUIRE A CUSTOMER - WINS...”
THE ONE IMMUTABLE LAW OF
BUSINESS GROWTH
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THE CVO GROWTH PLAN
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WHAT IS CVO?
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SHOCKING STATEMENT
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Just because you know your product
- r service is great…
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…just because you know your prospects really need it…
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…that doesn’t mean they know they need it…
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…nor does it mean they want it from you if they do. (At least not yet.)
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…nor does it mean they want it from you if they do. (At least not yet.)
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The CVO Growth Plan works because it follows the structure and sequence of normal, healthy human relationships…
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This is what most marketers are doing…
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Others are over- compensating and never get out of the “friend zone”…
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1 2 3 4 5
Lead Magnet Tripwire Core Offer Profit Maximizer Return Path
THE FIVE THINGS
Our Methodology...
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1 2 3 4 5
Lead Magnet Tripwire Core Offer Profit Maximizer Return Path
“What’s your number?” “Want to get coffee?” “Can I take you to dinner?” “Will you marry me?” (Flowers, date night, etc.)
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WE DO THIS BY OPTIMIZING ALL 5 PHASES OF THE CONVERSION FUNNEL…
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THE FORMULA:
L x c
x m x
f
= GP
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L x c
x m x
f
= GP
2 2
THE GOAL:
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L x 2 c
x m x
f
=
GP 2 2 4
THE GOAL:
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L x 2
x m x f =
GP 4 2 8 2c
THE GOAL:
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L x 2
x
m x f
=
GP 8 2 1 2c 2